Essay on Advertisement: Greek Statue and Perfume

This technique, used by Greek sculptors for the head and other parts of the statue began as early as the Archaic Period. ( The period in Greek history lasting from the eighth century BC to 480 BC, post Greek Dark Ages and succeeded by the Classical period.) The work has many signs of damage and decay, among these are missing body parts such as the capital and the right wing. The surface is worn down, although still shows clear creases and details throughout the texture of the piece. The head, wings, and the drapery were carved separately before the work as a whole was eventually assembled. The wings were attached with no external support and it's a marvel that one is still managing to adhere

The ancient Greeks believed in a strong mind and a strong body. Their celebration of the physical beauty and ability of the human body can be seen in their sculpture, writings, and sporting events. The physical beauty of the human body is shown in the marble sculpture “Kraisos” (Benton and DiYanni 64). The sculpture shows a male with a defined muscular mid-section, broad shoulders, and thick legs. There is more detail and a more natural appearance in this sculpture compared to a similar statue from approximately 60 years earlier. The face of the sculpture is realistic and the left foot is forward, as seen in Egyptian sculpture. The art of thought was established by the philosophers of ancient

Greek culture is the source from which many of the characteristic elements of Western culture derive. Their explorations and innovations in art have both fascinated and inspired other civilizations for centuries. For this assignment I chose two Greek sculptures viewed at the Getty Museum. The first is Kouros circa 530 B.C. made of Dolomitic marble from Thasos and is approximately 200 cm (80 in) in height. The second is Cult Statue of a Goddess, (most likely Aphrodite) South Italy, 425 - 400 B.C. made of Limestone and marble. It stands at a height of 220 cm (86 5/8 in). There is some dispute to the authenticity of the Getty Kouros

It is important to first begin with the basics of each piece of artwork. The graywacke statue of Menkaure and a Queen was made between c. 2490-2472 BCE during the Old Kingdom period in Giza, Egypt. Although the artist is unknown, it is understood that the time during which this artwork was made was during the Old Kingdom period, which lasted from c. 2575-2150 BCE. This statue is smaller in height than the average human being, being 51 ½ inches tall, which is a little over four and a quarter feet tall (Stokstad and Cothren: 60). The stone that it is made from is a rocky, rough stone, that took a considerable amount of sanding to get the statue to look as smooth as it is. The second set of statues I will be comparing and contrasting to the Menkaure and Queen are the limestone statues, Anavysos Kouros and the Peplos Kore. Both were made in c. 530 BCE during the Archaic period in Athens, Greece. Similar to Menkaure and a Queen, the Anavysos Kouros and the Peplos Kore do not have a known artist, however it is known that the time period in which the statues were made was during the Archaic Period, which lasted from c. 600-480 BCE. These statues are more life-like in size. The Kouros statue is around the size of a tall male, six feet four inches tall. On the other hand, the Kore statue is smaller in stature, about four foot tall . Both statues were made from carved marble, although some of the other kouros and kore statues that were made were from terra cotta, wood, or limestone

Nude figures have been featured in art works since around 30 to 25,000 B.C. And throughout the history of art, we can see a lot of artists being inspired and influenced by great talents before them, in one way or another they would carry the style or ideas of those previous artists into their own art and create new masterpieces. One particular example is Édouard Manet’s Olympia from the Realism period, and Yasumasa Morimura’s Futago. The two paintings share great similarities in their composition, but the content and purpose of the paintings, and style wise the two pieces are very different.

In ancient Greece, around 500 B.C.E, the culture was revolving around gods and goddesses. The lifestyles and actions of the people of Greece had an interdependence with the common belief of Hellenism. By understanding that many Greeks looked to their gods and goddesses in most aspects of their life, we can better understand how Greek culture worked as a whole. This can be seen specifically in Athens Greece. In Athens they looked to the Goddess Athena in particular because she was their patron Goddess. During this time a sculptor, named Phidias, sculpted a grand statue called the Athena Parthenos. The Athena Parthenos was viewed as an actual incarnation of the Goddess Athena, and symbolize victory in wars that ultimately create peace and harmony.

The primary focus of ancient Greek sculptures was that of the human body. Almost all Greek sculptures are of nude subjects. As the first society to focus on nude subjects, Greek sculptors attempted to "depict man in what they believed was the image of the gods and so would come to celebrate the body by striving for verisimilitude or true – likeness (realism and naturalism!)."(Riffert) Not only did the Greeks celebrate the human form in their art but also in everyday life. (Riffert) One of the favorite topics for sculptors was that of the athlete. In Greek culture athletes were described as "hero–athletes". (Riffert) This shows that athletes were revered and looked upon as heroes. The influence

Hellenistic art was engaged more on perfection of the human frame, accuracy and detail. Models from Greek times looked more God-like than human. Hellenic art depended on the new thought of authenticity. Hellenic figures were molded into sensible, blamed human structures. Art in the Hellenic world art epitomized richness, cheerful nature, and coarse with. Marble statues and reliefs described human greatness and sensuality. Art in Hellenistic world emphasize extraordinary naturalism and unashamed luxury. Art in Hellenistic and Hellenic showed feelings and other components filled with different

(The Metropolitan Museum of Art, 2007). The Statuette of A Standing Woman and the other Tanagra figurines, however, marked a new trend in Greek art of examining and representing common women in every day pursuits. Marking women as worthy of notice just for existing rather then needing special status to be recognized. (Department of Greek and Roman Art, 2007).

Today’s quick-moving world of technology has media texts such as advertisements to make sure that people understand with just a glance. Having adverts on magazines, social media and billboards allow them to use tools such as semiology, genre and narrative because it makes their messages clear instantly. These signs allow us to carry meaning through advertisements, connotations and the signification process. These tools let brands, mainly celebrities, and the option to produce and create a myth of the product such as “Be daring. Be an inspiration” to sell it to the world. We are in a time where advertisers use ‘simplicity’ in their adverts; there are no more paragraphs. It is mainly down to the person and the few words shown in that advert.

Artist and people viewing the art work have always had a fascination with the female nude. Even when I was a child my attention was captured by the nude art not because I was a kid and I saw a nude lady , but it forced me to wonder more about why the female nude was so amazing as a tool for art and why this is repeated so many times throughout the centuries. One female nude painting in particular was the subject of controversy and exposed the syncretism and or the power of the female nude painting.

Also, collaged images of woman 's genitalia were cut out and spaced all around the portrait. The spaces were carefully used to show that the collages were floating around the woman. The artist used overlapping technique to show certain collage cut-out appear closer to the viewer. He pasted some collage over and some behind the woman that you could see through with the overlapping. The collage images were abstract that you could barely tell that they were buttocks until you zoom in and see them close up.

The art world has been host to a vast menagerie of talent, intellect, and creativity for about as long as human culture has existed. It has grown, developed, and changed just as humanity has. Naturally, with such an impressively expansive history, various avenues of art are visited time and time again by new artists. Artists seek not only to bring their own personal flavor and meaning to timeless concepts, but to find new ways to approach them. While not every single creator and craftsman can make such a great impact on art or the world, their efforts have given birth to some truly magnificent and unique works. In an effort to create a more meaningful understanding, as well a deeper appreciation, of the nuances, techniques, and design choices employed in these attempts, a comparison will be made between Edouard Vuillard’s Interior With a Screen (1909-1910) and Henri Matisse’s Blue Nude (Souvenir of Biskra) (1907). In this essay, each artist’s approach to the subject of the female nude will be closely analyzed, compared, and contrasted, as will their styles of painting, handling of visual elements, and their use of the principles of design. An interpretation of each work and what the artist intended when creating it will also be provided.

The Archaic period dates from 800 B.C. to 480 B.C. The Greeks were inspired by monumental stone sculpture of Egypt and Mesopotamia, sculpting in stone began in Greece. However, although this was inspired by Egypt, there were significant differences between how they were sculpted. For instance, take the Greek sculpture Kouros (c 580 B.C. made of marble, standing at 6’4” tall) the standing male nude. While this resembled characteristics of Egypt sculptures such as pose and proportion, his form becomes more dynamic as the sculpture is nude. Kouros also appears to wear jewelry around his neck and the exquisite detail in the braids of his hair suggest he is groomed and dressed properly. Another difference in Egypt and Greek sculptures, is that Egypt’s sculptures depict rulers and people of higher stature, where Greek sculptures would depict

Problem Statement - L’oreal Plenitude has been introduced in the US for 8 to 9 years but the brand is still not making any profit. Should L’oreal switch everything to Revitalift which is the ‘star’ product or continue their effort in building the market share of Plenitude by improving it’s value proposition in cleansers and daily moisturisers?