Advertisement Is Not A Recent Human Attempt

“Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power (Schlosser). People must wonder how is it that a fast food company has so much customers. Advertising is the answer. The power advertisers have to be able to influence so many people 's decisions and affect people’s lives especially the lives of young children is incredible. Advertisers know just who to target and they research how too. In Eric Schlosser’s book Fast Food Nation, Schlosser explains to the readers how advertisers use techniques to draw in customers. A technique used is the “cradle-to-grave” which focuses on children to make them lifelong consumers. Like many researcher, Schlosser, has found that advertising to children when they are younger makes them be loyal to the company, and a child 's “brand loyalty” may begin as early as the age of two (43). Fast food advertising reaches out and harms families everywhere. This is why it is crucial that the people to make changes in their lives and change the way fast food is affected us.

The author is set out to target companies such as the fast food industry and its affiliation with child targeted advertisement. The article begins by

In today’s society there are a plethora of ideas about advertisement. What would it take to meet societies want’s with the increase in advertising of new technology? In regards to four articles: “What’s Changed” by , Jane Hammerslough, “Urban Warfare” by, Kate MacArthur & Hilary Chura, “The Age of Reason” by, Kenneth Hein, “The Buzz on Buzz” by, Renee Dye. These four authors describe the many different angles that can be approached by advertisement. They have also shown some great aspects of the new uprising development of advertising technology in modern American society.

The way fast food advertises is extremely popular with the media. Children are targeted through this because they are the ones who watch a lot of television. Great advertising techniques such as flashy colors and celebrity figures are luring children to try their product. One of the most popular out there for kids is Ronald McDonald. When it comes to

Advertisements are everywhere. They are a major part of modern day society. Whether it be a television commercial, an internet banner, or a billboard, advertisements influence people of all ages, but they affect a certain age group much more than others. Children ranging from toddlers to teenagers are exposed to thousands upon thousands of advertisements each year. Some of these advertisements are damaging to children, while others are a positive influence. Advertisements can either be used as a tool or a weapon. Food advertisements and manipulation strategies are both positive and negative, and how companies use them decides whether or not marketing to children is ethical.

Television ads are arguably the most influential form of advertisement for fast food chains considering the fact that there 115.6 million TV homes in the United States, and over half of these homes have at least three TV’s. Today’s children spend on average of 44.5 hours a week in front of some type of screen whether its computer, TV or cellphone. More than any other activity in their lives other than sleeping (American Physiological Association). It has been discovered that children under the age of eight have difficulties telling apart programming and advertising and do not understand the persuasive techniques used on them, making them the main target for fast food companies. By incorporating famous people in TV commercials, people of all ages are tricked into thinking that if they copy the actions of the famous than it is acceptable to give

Children think that because their favorite character is eating McDonalds, then it is okay for them to eat McDonalds as well. Unfortunately, there are many other forms of marketing out there. For example, there is product placement, viral marketing, and sponsorships (Frechette 2015). Good marketing can include anything that has to do with fruits, vegetables, or being active. Unfortunately, you don’t see much of that on television. If Americans can change how they market to children and how they market food choices, then obesity can be managed better and children can live a longer life without the fear of diseases.

Many Fast food companies target children because they are young and are good at persuading their parents to get what they want. “It’s not just getting kids to whine” (Schlosser 43). Fast food companies target kids based on what they are looking for which is money. “The decade of the child consumer” (Schlosser 43). Americans need to pay close attention to how their children spend their money. As more kids visit fast food restaurants, companies will come out with more items for kids to purchase as time goes along. More companies in America will keep targeting kids because they see an advantage in it that the reader does not see. “We see this as a great opportunity” (Scholosser 48). In the meantime, an employee at a fast food restaurant will sell fast food items to kids because they want their money in order to increase the business. As more fast food companies make sales, this will create a dynamic bond between parents and their children because the reader ponders how the fast food industry is affecting their children. As more kids leave after school to go and have something to eat with friends at a Taco Bell, or Pizza Hut, kids will buy food based on what they may be craving during lunchtime. “Research has shown children are more likely to choose foods with familiar logos” (Heyes). At some point in time, there will be millions of parents who will talk to their kids about their active interest in visiting fast food restaurants after school all of the time. The reader may

They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower? At some point in every kid’s life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly brainwashes them and promotes unhealthy life choices.

Fast food advertisement agencies take advantage of the ignorance of children to scam them into wanting unhealthy meals. Each year, the fast food industry spends over $3 million of advertising targeted towards children. Half of television advertisement is used during children’s shows and with cartoons. Out of all the factors

Commercial messages and political campaign displays have been found in the ruins of Pompeii and ancient Arabia. Lost and found advertising on papyrus was common in ancient Greece and ancient Rome. Wall or rock painting for commercial advertising is another manifestation of an ancient form of advertising, which is present today in many parts of Asia, Africa and South America. The tradition of wall painting can be traced back to Indian rock art paintings that date back to 4000 BC.

“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and

The commercials feature animated characters selling fast food kid meals. Children relate with the cartoon characters and want to eat the foods that are being promoted. Children receive the message that fast food is good for them, and do not understand that eating too much fast food can be unhealthy for them. Unfortunately the message from this type of advertising is geared toward the child thinking I need to have the fast food. This is a bad message to leave in children?s minds, because it can also cause problems with their health. The obesity rate in young children has risen drastically over the last twenty years. Health reports have attributed this to the continuing increase in the amount of fast food children are consuming. Television commercials for fast food are on every channel, and the number of channels has risen over the last twenty years. Children who watch television are exposed to a non-stop borage of commercials. This continual exposure promotes a cycle of the child always wanting to go to the fast food restaurants. Parents also are affected by the commercials. Their children want to eat fast food, and the fast food is very convenient for busy families. It is much easier to go through a drive-thru and order the food, then to cook the meal at home. This can be a harmful pattern for the family to establish. Convenience over a more healthy home cooked meal adds to the childhood obesity

Furthermore, the corporation was heavily condemned by the public for exploiting children market and causing childhood obesity. Indeed, McDonald’s has been using advertising which mainly targeted children. As a result, according to the survey to American school student in 1996, 96 percent of all children could identify Ronald McDonald (Cohen, 2011, p8-5). How was McDonald’s able to achieve the above result? McDonald’s children marketing strategies were very simple but extremely effective--to give small toys as a treatment to children in order to appeal to their interests. With the repeated uses of this psychological influencing tactic, children would subconsciously make a connection between McDonald’s and toys. Therefore, children, who were under the influences of McDonald’s marketing strategies, could not help to think of McDonald’s whenever thinking of toys.

Fast food chains often try to make there advertisements and establishments appealing to children. “In 2012 the fast food industry spent $4.6 billion to