Advertisement Is a Form of Communication Intended to Persuade an Audience

Advertising is not only used to sell products, it also affects the ideas of who we are. Each and every day we are induced to believe that we must spend money to attain an ideal

On the television screen a beautiful blonde woman in a swimsuit and heels tosses back her hair, smiles for the camera, and tells millions of viewers to “tap the Rockies” as she pops open a silver can. This is just one of thousands of advertisements aimed at viewers to promote a product. Advertising is essentially the art of selling or promoting something, whether that is a new car, a political candidate, a sports drink, or even a religion. While advertising has become so commonplace that it seems almost white noise to consumers, the effects of advertising are much more manipulative and harmful than people realize.

With the emerging technological innovation, several companies have adopted different marketing techniques to make themselves popular and gain ground in the competitive market space. The use of television commercials has been one of the most utilized technique to disseminate information about products and services that are branded by particular company or organization (Gass and Seiter 23). When one watches television, he or she is always bombarded by several commercials with many marketing messages which are repeated over and over during television commercial breaks. Most of these television commercials utilize several similar persuasive or rhetoric techniques aimed at luring one either to buy, vote, or to otherwise influence him

American culture has become littered with commercials the past few decades. It does not matter if you are watching television or reading a magazine, you are bound to come across some advertisement promoting a product that you supposedly need to make life easier. James Twitchell even goes on to say that “The culture we live in is carried on the back of advertising” (Twitchell). Some commercials try to woo you in with sappy songs and sad images, while others take a path that will create good feelings and laughter that will leave you thinking about their product all day. Fathead, a company that sells huge life-like posters of athletes and other popular figures, takes the latter approach to selling their product. Their new “Clay Matthews,

Throughout the last decades there has been vast improvements in advertising and its persuasive effects to our psychology. Not only has it become part of our global culture, it is so deeply ingrained in our society that we sometimes don't even notice if someone trying persuade us by their use of simplistic persuasive techniques. It is only when we reflect on the speech, video, or advertisement that we can pinpoint their propaganda objectives.

Obviously this ad stretches the truth, and reality, quite a bit to get the point across that their tires do in fact stick to the road, but it does succeed in its message of getting you to buy their tires, if you are cleaver enough to figure it out. At first glance this dark ad is not quite obvious about its purpose. You see wheels. You see a road. You see the Yokohama logo, and a car chassis in the background. But what’s the point, and why is it important? Without a closer look and a few moments of analyzation, one can easily ignore the UFO that seems to be peeking out from the clouds above. If you miss the space craft, you lose the whole joke and furthermore the entire message of the advertisement; what you are left with is confusion. However, if you take the time to look at the full image, and you see the space ship, with a light beam between it, the car and the quartet of tires on the ground, a smart person –like you– will put 2 and Pi together to understand that Yokohama wants you to know that

Advertisements today are everywhere. The average consumer is bombarded with some sort of ad at every blink of an eye. In the beginning, advertisements were only seen on the television or heard on the radio, but now advertising is leaking into the consumer’s phone, in virtually every application. Twitter, Instagram, Facebook, Youtube, the list goes on. Advertisements are made to grab the consumer’s attention swaying them to purchase whatever it might be the producer is try to sell.

The target audience of our commercial were nonathletes who generally sucked at sports. We tried to play on people's emotions/beliefs by using phrases such as, “Are you tired of looking like this?” or “Are you tired of being a lame nobody…” Which are one of our fallacies and the rhetorical question.

The aforementioned image is perfect for visual analysis simply because it employs so many varied, subtle, yet significant methods in order to persuade the audience into donating their unnecessary electronics (Pack 1). For instance, figure one shows a very clear image of used, no longer wanted electronics, but instead of being in a trash heap, the electronics are inside of a blue container with information on the container explaining the new donation campaign that Goodwill is doing ("Donate Stuff. Create Jobs."). The color blue of the bin that the electronics are resting in help to perfectly exemplify that very subtle yet intended design to remind the audience that these electronics will be utilized by someone who truly needs these items, instead of simply sitting in a corner unused by the previous owner (Pack 1). The designers of this image are very aware of their brand recognition, and help play to that advantage by showing the Goodwill logo multiple times, as well as using a persuasive font, and a pleasant green infinity symbol on the recycling bin in order to further convey the message that the audience’s donations will be incredibly appreciated and will not occupy a landfill ("Donate Stuff. Create Jobs."). The message and intended goal of this image is quite strong as just an image

The average American is exposed to an estimated number of about two-hundred fifty to five hundred advertisements in a single day. As unrealistic as the statistic seems, it is because most people are not often aware of the companies attempt to expose their products through an advertisement to the consumers unless it is one that is personally appealing to themselves. An advertisement is used to grab the attention of the audience by means of television, radio, internet, billboards, magazines, and newspapers. Through the use of media, the advertisers usually create the advertisement to persuade the audience to take an action after viewing the advertisement or they use the advertisement to manipulate the audience into believing their product is

In today's world, advertisements have become a huge part of our everyday lives. Advertisements are considered persuasive, powerful, and manipulative tools that many businesses use to persuade consumers into buying or using their products or services. So, it's no surprise that no matter where we look, we see them everywhere; newspaper, magazines, billboards, buses, online, television, and etc. It seems as though the whole world is drowned in them. Similar to how writers explain their purpose through rhetoric, advertisers use the same effective techniques to persuade their consumers.

The product we have created is a bag in the form of a soccer ball. It features goal posts with netting as the handles. The company that will distribute our bags is the Single Leg Amputee Sport Association. The Ball Bag was made in support of anyone who is disable or any amputee who plays soccer with crutches.

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

Kover et al. (1995) defines effectiveness in advertising as ‘‘the ability of an announcement to produce interest in purchase or use the good or service it is promoting’’ (Kover, Goldberg and James, 1995). Many researchers have tried to establish a link between the content and effectiveness of advertisements, and this will help us to identify some general factors that affect advertising, in order to recognize which one can maximize the desired effectiveness.