Advertisement Manipulation

963 WordsOct 20, 19994 Pages
Advertising Manipulation Advertisements are located everywhere. No one can go anywhere without seeing at least one advertisement. These ads, as they are called, are an essential part of every type of media. They are placed in television, radio, magazines, and can even be seen on billboards by the roadside. Advertisements allow media to be sold at a cheaper price, and sometimes even free, to the consumer. Advertisers pay media companies to place their ads into the media. Therefore, the media companies make their money off of ads, and the consumer can view this material for a significantly less price than the material would be without the ads. Advertisers ' main purpose is to influence the consumer to purchase their product.…show more content…
This advertisement states that "…you 'll never run the risk of damaging your console…", indicating that if the readers do not purchase a PlayStation brand Multi Tap, then they risk damaging their PlayStation console. The creators of this advertisement placed that phrase at the end of the ad using the principle of recency, which means that the readers remember what they read last. Also the phrase "Look for official PlayStation branded accessories." adds to the principle of recency. If the advertisers were to place the truth into the advertisement, generic brand accessories produce the same quality results for a fraction of the price, then this would definitely take away from the purpose of the ad. Today 's advertisements can mislead consumers to believe that any given product can make them popular, beautiful beyond physical characteristics, or a totally different person. The truth stands that a set of workout equipment cannot change your personality, or a PlayStation Multi Tap cannot gain someone a closer friendship. When reading advertisements, the consumers should weigh the facts. Does anyone truly need this product? Will this product actually give the results that are portrayed by the advertisement? Many advertisers can manipulate consumers in to purchasing a product. Advertisers do this manipulation by developing a visual attraction of the advertisement, associating certain audiences within the
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