Advertisement Towards Young Girls

Advertising appeals to emotions, rather than reason. Most ads try to attract your interest or stimulate your desire by either scaring you into doing something or appeal to your emotions by tying a product to your “happiness or well-being”. Successful ads also use compelling visuals to entice the audience into action. Many also use celebrities because research shows we are more likely to associate truthfulness with a known celebrity figure.

In Jib Fowles article, “Advertising’s Fifteen Basic Appeals”, he shows us fifteen ways commercials try to appeal to people around our country. The need for sex, need for affiliation, the need to nurture, need to aggress, need to achieve, need to dominate, need for prominence, need for attention, need for autonomy, need to escape, need for aesthetic sensations, need to satisfy curiosity, and physiological needs. These needs are all how companies appeal to our needs to interest us into buying their product. These appeals can be seen in almost every

Objectification of women is on the rise in society today. The underlying message is that women are living in a sexually gratified atmosphere. From advertisements to television and magazines etc. Woman are exploited as sexual objects while men believe depicting images of women in a sexual manner is funny or sexy but why not offensive or degrading? Therefore, advertisements influence the core of the sexualization of culture.

Businesses today rely on advertisements to help get the product they are selling more known, convince consumers to purchase the product, and to gain money. Whether you are watching T.V., listening to the radio, scrolling through on the internet, or reading a magazine, there will be advertisements. Businesses have started using ads in different ways, to add certain appeals and ideas. Most enterprises will add an emotional, logical, and ethical appeal to their ads to lure people in.

Advertising drives today’s modern world. Mostly every company advertises their products, whether it’s for food, clothing, housewares, you name it. An ad can make a consumer feel like they not only want a product, but need a product. The product can become so enticing to the consumer when the ad describes its many features, or its great qualities, that consumers will proceed to buy the product. This is how an ad works; the advertising agency wants you to buy the company’s product.

To begin with, both of the advertisements give women confidence. In the always commercial, all of the girls didn’t look flashy, they were dressed casually, and had little or no makeup on. In a lot of advertisements women are made to look stimulating, for instance, having a skinny body, a lot of makeup on, and dressed in designer clothes, so when female viewers look at advertisements like that, their confidence starts to get low because they don’t see themselves like the models. “Those who watched TV three or more nights a

In our day to day endeavors we are exposed to a lot of different advertisement in the world around us. Some of them were interesting to even become our favorites. Advertisements are meant to influence people into buying a product or service. For an advertisement to be more effective, the advertisers attempts to learn more about their potential customers that is the audience.

As a society, we are seduced by the power of advertisements. An advertisement sells more than a product; it sells images, values, concepts of love and sexuality and most importantly normalcy. It conceptualises the world and our role within it.

The definition of advertising is outdated. It was previously, to endorse a product and praise goodness to induce the public to buy. They are now brainwashing consumers to buy their products using images to sell the product. The advertiser’s aim is to make the product look as good as it can through an attractive image. There are statistics, which I obtained from a Dolly Magazine, 16th May 2000, which proves that one out of four people in Australia buy a product because of the image shown in the advertisment. The images are eye catching and mention something important about the product. Ultimately it is true that, “Advertisers sell images, not products.”

Just like stereotypes, advertisements can convince us to believe something that most likely is not true. Advertisements uses different techniques ranging from memories of your childhood and going somewhere different. Memories are used to appeal to your memories of your fun childhood. “Escape as in going somewhere you have always wanted to go and you long for the feeling of being free” (McLead). Other things included Belonging this one uses stereotypes the most, but basically it is making you want to be part of something greater. Status as in success or money. Safety because many people want to protect loved ones and they make us feel unsafe so we have to buy what makes them safe. The last involves beauty everyone wants to feel beautiful and

Since advertising must create new demand, it must also continually produce unsatisfied costumers. Those customers are more likely to look for products to fulfill their happiness, even though they do not reach that point. Mander writes that “the goal of all advertising is discontent,…an internal scarcity of contentment.” Advertising plays on our fears, insecurities, and anxieties, always reminding us that our lives could be better only if we buy this or that. The purpose is to make us slaves of commercials, and as slaves, do as they please. This is the reason for its existences,

Consumers have wants and needs, and the most popular way to get those products known to consumers is advertising. Advertising provides the consumers with important information about the products and or services. Plus, how would the consumers know about things if they were not advertised in a particular way. Advertisements educate the consumers about the positive and negative effect of a product. For example, a medical, commercial may across your television or you may even see an ad about it in a magazine, throughout that ad the marketer will explain to you the good that

As you are flipping through the pages of your favorite magazine count how many advertisements you see. On average advertising takes up 47% of all magazine pages (Moses). Next time you are flipping through a magazine, count how many advertisements appear. Advertisements are a strategy for companies to reach out and draw customers in to sell products. We live in a world full of advertising whether it be right on front of you in a magazine, or driving past on the interstate, advertisements are everywhere we go. Advertising can be done through commercials, magazines, social media posts and contests, and through tweets on twitter. According to Jean Kilbourne, “Advertising often sells a great deal more than products, it sells values, images, and concepts of love and sexuality, romance, and perhaps most important, normalcy” (RPC 101). Kilbourne is referring to how we interpret ads ourselves and what the real message is behind them. The advertisement used for the Dove real beauty campaign conveys a strong message about strong body image where not only is one body type considered attractive, but all body types are attractive. The advertisement uses an emotional appeal to influence women to value their own body image and to change the way women think about their bodies in a positive way.

     However, with every positive side comes a negative, and advertising is no different. Advertising has been blamed for a great variety of negative social impacts. One of the major criticisms received by advertising is that it forces people to buy things they don’t really need, often projecting negative emotions such as fear, anxiety of guilt upon the consumer (Engel). It is claimed that advertising plays with our basic human emotions and takes advantage of them, using them as merely another technique to sell goods or services.

The word “advertising” derived from Latin work “adventure”. Then it bears the meaning of “attention, attraction and making it known”. We are living in an era of information explosion in which hundreds of thousands advertisement makes an impact on us every day. Social media like radio, television and internet are to a great extent, financially motivated to present ads. Now advertising is an integral part of our social and economic system. One reason for this is that advertising has become the spokesman for business. It is a powerful tool for the flow of information from the seller to the buyer. It can present the function and distinguished characteristics of the products in a short time and persuade people to believe what it said.