Advertisement Towards Young Girls

1434 WordsFeb 5, 20136 Pages
Joanna Salazar English 107 Ms. Cole 7 November 2012 Final Draft Advertisements towards young Girls Advertising means to call the public's attention to one's product, service, need, etc. But what we see isn't what we get or how we will feel. The purpose to advertise is to sell, the more you advertise the more you will sell. Many companies have ways into luring us into buying a product that is unnecessary. Jib Fowles describes the fifteen appeals in which advertisements use, which are Need for sex, Need for affiliation, Need for guidance, Need to aggress, Need to achieve, Need to dominate, Need for prominence, Need for attention, Need for autonomy, Need to escape, Need to feel safe, Need for aesthetic sensation, Need to satisfy…show more content…
Is it truly correct for young girls to be applying makeup at such a young age? Dr. McCarthy showed some of Thylane`s pictures to her ten year old and according to her daughter Natasha she said, “That’s horrible mommy,” because Thylane was dressed like a grown-up. After wards her mom showed her some pictures in the internet and asked her what she liked "she pointed to short skirts, tight fitting shirts, spaghetti-strap tops, and low-riding slim jeans. Children are supposed to be children? Cry, think of their favorite cartoon, cereal, toy, etc. and not think of how they should look and what they should wear at such a young age. Both of these advertisements show the Need for attention, Need for aesthetic sensation, and Physiological Needs. The need for attention-They are showing two young girls using their makeup brand which in this case is lip gloss. The companies are trying to reach our younger generation and they truly are accomplishing their goals without us even noticing. Have you ever noticed the famous Barbie or the Bratz doll? If you go and purchase one, what do you see? I see a Bratz doll wearing short skirts and fishnet stockings with bright red lip gloss and a small body. Then I see a Barbie doll, which "is slender, curvaceous, and lacking of any flaws" (Breezy). Unfortunately the companies are sneaking ideas into young girl's minds without us or the parents even knowing it, making them think that looking like a
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