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In other words, advertising is a form of communication as well as a marketing function where the advertiser pays for the use of the communications media. It is non-personal (compared to personal selling) and has to be persuasive and convincing in order to sell or secure favorable consideration. The advertiser has to communicate facts and ideas to the public in such a way that the information fits the needs, wants, and interests of the public (Crisostomo 4).

1. Advertising is providing information, calling attention to, and making known something that you want to sell or promote.

Advertising – Advertising is a form of promotion; there are various methods firms use, such as: T.V adverts, radio ads, billboards around town, leaflets given out in the street e.t.c. It’s the way firms get the knowledge that their product is around out there.

Advertising is an effective tool of communication used by marketers to deliver and communicate advertisers message and their product benefits to well defined target audiences. The message is generally communicated through the mass media which are the television, radio, Outdoor, newspapers (Print) and internet the

“Advertising typically is defined as a media-based line of communication used by a business to call the public’s attention to its products or services. Advertising is a major marketing technique” (Advertising, 2018). “An advertising message usually focuses on the key benefits of the product that are important to a prospective buyer in making trial and adoption decisions. The message depends on the general form or appeal used in the ad and the actual words included in the ad” (Kerin & Hartley, 2017).

Advertising or Ad, is a business in trying to persuade the people into buying products and services from producer, Rhetoric is the art of persuasion. These two types of persuasion are have created a strategy that a lot of companies in societies today are using it. One of the most famous companies that’s using it is McDonalds. McDonalds is one of the most popular(well-known) fast food companies on the world. It is known to its French fires and Hamgures Its main goal is to serve food with good standards and ensure customer satisfaction. McDonalds have Highly achieved sales of products and services is trough Advertising.

Volkswagen: Bold and Truthful Historians tend to portray the 1950s as a decade of prosperity, conformity, and consensus. This was the after war pro America time period. The 1960s as a decade of turbulence, protest, and disillusionment, in other words a time of freedom and self-expression. These stereotypes are largely true, though, as with everything in life, there are exceptions to this perspective.

Advertising is an audio or visible form of marketing way of communication that employs an overtly subsidized, non personal message to sell or promote a product, service or idea. Advertising has become more advanced that 1960s because advertisers know more about their customer that they use to know

The term advertising, the peaking of one’s interest about a product or service offered, has been used since the 1500s. For over five hundred years, companies and inventors have been influencing consumers to buy or invest in their products through advertisements. These ads can come in all types, shapes, and sizes. They can range from radio, print, television, web, or even advertisements by word of mouth. The idea of advertising can be complicated to understand, but why ads need to be used is very simple. Advertisements tell people what is out there to buy.

o Advertising is a method of marketing and communication used to promote or sell a good, service or campaign. For example; TV adverts, radio commercials, billboards, pamphlets, etc.

Advertising also encompasses a range of promotional activities, from paid-for-mass-media promotion to public relations, sponsorship and sales promotion. There are many reasons why marketers use advertising, but three fundamental

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

At this point we have done product planning, and have identified, defined and profiled the market segments to which we are going to target our product or service. Now we have to communicate our product or service. Marketing communications can be and are broken down as follows: Target, Intensity, Message, Medium, and Economics. This is another framework for doing marketing strategy, and is focused on communications between the company offering the product or service and the buyers of that product or service.

The firm should consider advertising its products and services so as to raise awareness to the public. Advertising occurs through several channels such as through media, use of billboards, setting up a good marketing and sales department and also through sponsorship of community based activities. The improvement of the quality and services of the products attracts more

Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Advertising involves the process where in a message is designed so as to promote a product, a thought, an idea or even a service. The concept of advertising has assumed a dynamic form with the use of the various mediums of communication.