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Advertisements Are Shaping Our Society

Good Essays

got a tattoo saying ‘Made in England’ above my foot to represent that, that I felt like a doll for so long.” Said Cara Delevingne, supermodel.
Why is the model industry creating this idea that all females have to look like this ‘doll’ to be beautiful? Society has moulded the ‘ideal’ body image to an unattainable goal fashioned by the criteria established through advertising. Advertisements are enforcing the standards of beauty to encourage our youths to believe and aspire to become this contemporary based view of what beautiful is.

This is supported by 45% of women and 23% of men in the healthy weight range think they are overweight and 20% of women who are underweight think they are overweight. (Butterfly, FED) So why do we have such false perceptions of what should be? Advertisements are shaping our society into believing that to become beautiful you must mimic the models depicted in adverts.

Advertisers have been using masculinity and femininity to sell since the early 1900’s and it doesn’t seem to be slowing down. This is a controversial topic and has been heavily discussed within recent years.

Commercials such as ‘LG Kompressor Plus Supermodel Commercial’, paints an image into female’s minds saying you have to be the symbol of perfection to be beautiful. By using the seductive, blonde, tall, fit model in a sense of her achieving her dreams to be on a photo shoot proves that to be in this business you need to obtain these specific traits.
Although at the

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