Advertisements For The Same Product Essay

1484 WordsFeb 8, 20156 Pages
Advertisements for the Same Product Advertisement is basically a one-way communication means that is geared towards informing probable customers regarding a product and/or service and how and where to find the product and/or service. Advertisements usually contain a persuasive message through an identified sponsor. The purpose of the identified sponsor is non-personal promotion of a company’s products and/or services to probable customers. In most cases, medium and large companies use advertisements to promote their products and/or services while focusing on creating assumption among customers that will lead to purchase. While companies use advertisements to market their product and/or services, advertisements of the same product may vary depending on various factors. This difference is characterized by varying language, images, and sounds that focus on making the product desirable and appealing. Considerations When Designing Advertisements Generally, big companies or businesses utilize advertisements in attempts to reach markets and target audience through product appeal. Advertisements are basically part of daily life given the prevalence of adverts across television, radio, and newspapers among others. Companies and businesses create adverts that are specifically targeted to appeal to certain groups of people or niche markets. In addition to spending a huge amount of money researching where the target audience is, they also focus on ensuring that the
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