Advertisements Have The Capability Spark Consumer Interest, Promote Activism, And Make An Impact On Society

Jean Kilbourne is an advocate for women and is leading a movement to change the way women are viewed in advertising. She opens up the curtains to reveal the hard truth we choose to ignore or even are too obtuse to notice. Women are objectified, materialized, and over-sexualized in order to sell clothes, products, ideas and more. As a woman, I agree with the position Kilbourne presents throughout her documentary Killing Us Softly 4: The Advertising’s Image of Women (2010) and her TEDx Talk The Dangerous Ways Ads See Women (2014.) She demonstrates time and again that these advertisements are dangerous and lead to unrealistic expectations of women.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

In today’s society there are a plethora of ideas about advertisement. What would it take to meet societies want’s with the increase in advertising of new technology? In regards to four articles: “What’s Changed” by , Jane Hammerslough, “Urban Warfare” by, Kate MacArthur & Hilary Chura, “The Age of Reason” by, Kenneth Hein, “The Buzz on Buzz” by, Renee Dye. These four authors describe the many different angles that can be approached by advertisement. They have also shown some great aspects of the new uprising development of advertising technology in modern American society.

In 2016, the United States spent 190 billion U.S. dollars on advertisements, almost double the amount of money on advertising than the next largest ad market (Statista). These ads advertise a multitude of different products. The ads are exposed to society in many different ways, from the breaks in between songs on the radio, to the ads shown online. Ads are targeted to a specific group of people, usually, the target demographic the brand wants to buy their product. Brands will often use women’s bodies in a sexual way to get people to stop and look at their ads. Over the last few decades, speakers and activists have seen advertisements becoming more sexual and more demeaning towards women. Activist Jean Kilbourne has been analyzing ads and has been bringing awareness to this issue for years through her four documentaries. In her documentary, “Killing Us Softly 4,” Jean Kilbourne asserts women’s bodies are often dismembered, portrayed with an unattainable, “ideal” body type, and despite advances in the women’s movement, the objectification of women in ads have gotten worse. The two images below illustrate these ideas.

The advertising industry relies upon multiple different techniques to target a specific audience, and persuade them of their intended message or product. Basic analysis reviews rhetorical techniques that play upon the pillars of ethos, logos, and pathos. On a deeper level, the advertisements analyzed also share a common characteristic for analysis; They are all politically relevant in their subject matter and allusions, relating to contemporary issues faced by viewers. While political advertisements run the risk of alienating consumers who disagree with the stance taken or statement made, they are ultimately worthwhile because the connection felt by a consumer who agrees with the stance has more impactful results. A consumer who agrees with a political advertisement is likely to respect that company for its values and develop loyalty.

In our everyday lives, we are constantly overwhelmed by marketing and advertising in numerous forms. Whether it 's a commercial, billboard, poster, flier, online networking, or anyplace a man looks, he or she will regularly see some type of advertisement. These advertisements employ a variety of schemes with a specific goal to catch our attention and ideally spend our cash on the item or service. In addition to that, special materials like posters and billboards try to impart a message to society. Each print advertisement or commercial conveys a particular message that is connected with the marketing objective of the advertiser. These different forms of advertisement convey their messages through logos, ethos, and pathos appeals. A particular ad by Nike communicates its message through these particular methods of persuasion in their “WHERE LEGENDS ARE MADE.” ad.

Driving along the highway, billboards and posters plague the side of the road catching the eye of every passerby. These health campaign signs make the reader want to finally complete his or her application to join 24 Hour Fitness, to go and get vaccinated for HPV, or to pick up a credit card and donate to an “important” cause. Whether being a piece of paper on a bulletin board or a five-minute news segment on CNN, these forms of media are the catalyst of actions of participation and many others. However, the majority of people do not stop to think why these advertisements are so effective and why they feel

It is a mystery to me that, as impactful as brands acknowledge the ads to be, they are often numb to changes in the society as well as feeling the need to portray them in their ads.

Advertising is everywhere. The industry seeks to be an ever present influence in human’s lives. No matter where a person goes, he or she is bound to encounter some form of advertisement. A wide variety of ads, appealing to all kinds of people, are present in places like commercials, yearbooks, sporting events, billboards, social media and magazines. In the August, 2017 edition of Instyle, 55% of the pages are consumed with advertisements. As present in this magazine, some companies are better than others at targeting and appealing to their potential buyers. One company in particular uses several techniques to earnestly convince individuals interested in buying makeup to purchase its product. L’OREAL PARIS uses persuasive

The viewer sits on the couch, nestled inside a cozy, warm blanket with a large bowl of buttery and salty popcorn on his lap. His heart starts racing as the movie reaches its climax. Just as his lungs stop breathing and his eyes grow wide with fascination, the channel changes to an old advertisement that he’s seen a thousand times. Ads like that one appeal to the three main techniques that have subliminal messages to viewers. These different techniques have proven to be effective with television watchers. Advertisers use these three techniques to target a certain audience.

“What is technology?” Have you ever marveled about the prominence of technology in our day-to-day lives? If you ever have, you have undoubtedly appreciated its complexity and its capability to make everyday responsibilities easier for yourself. For example, you probably admire how cellphones have completely eradicated the old-fashioned method of communicating, by sending mail to friends and relatives. Or how the invention of laptops and computers have brought up a new, more efficient method to stay in touch with the world, though the internet, rather than the previous method of newspapers. However, all these basic ideas of the importance of technology are ideas of what technology has done for you, and can be completely different for others. Have you ever wondered what technology has done for others, perhaps people not in the same circumstances as you, perhaps of a different age, religion, race, gender, or socio-economic status than you? Maybe you haven’t, but Microsoft, a leading technological superpower, certainly have wondered about this as seen in their “Empowering” ad.

Intro: Vintage Advertisements are interesting because it allows us to look in the past and see the way people lived and products were used. The two ads I chose are from the 1930’s and 1950’s. They are interesting because you get to see how much fashion has changed and standards have changed since the 1900’s, in reference to women’s weight and how they dressed. In a 1959 ad, it shows a woman in a bra and corset. The ad suggests that women should look thin. In a 1935 ad that also refers to women’s shape with a picture of a woman and the slogan “ Dangerous curves ahead.” Both ads depict women as objects and that their identity is tied to their bodies. The 1935 ad presents a persuasive argument because women followed fashion trends that dictated women's body shape. Women are judged by appearances and what they look.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

In today’s society it has been brought to the public’s attention more often than before that women deserve to be treated fairly. It is discussed on social media and has been viewed on television advertisements. The feminine product seller, always, advertised a commercial. A director named Lauren Greenfield asked a group of girls if they have had some kind of setback when trying to accomplish something because they were a girl. All of them said yes and explained their thoughts. Another advertisement was by Levi jeans and singer/songwriter, Alicia Keys. The setting took place in Brooklyn, New York and she was shown smiling and walking on the sidewalk, interacting with her fans. Also, other women were dancing, and one girl was jumping for joy in the air. Her song 28 Thousand Days was also being played throughout the commercial. Although these two advertisements are trying to sell a product, they are actually influencing women in a positive way.

Commercials and comics should never be solely regarded as the promotion of tangible objects as they carry subtle messages and reinforces certain ideas subconsciously. Gender roles are underlying and recurring themes in these commercials and it is crucial to understand the development of the images media portray because they have a strong correlation with the society. As these forms of media dominate the industry, we have to be wary of how it validates and ascertains our