Advertisement’s Inclusiveness of Homosexuals Essay

As a seductive young man looks into a camera a raspy voice, off camera, whispers, “You got a real nice look. How old are you? Are you strong? You think you could rip that shirt off? That’s a real nice body. You work out? I can tell.” No, it’s not straight out of a steamy romance novel, though it could be. This is just one example of how provocative Calvin Klein’s advertisements have been. Although the ads boosted sales for the Calvin Klein empire, it angered many parents, religious groups, and even the media over its message, its image, and its legality.

Recently American Eagle’s lingerie brand, Aerie, completely changed their advertising campaign to AerieReal. The AerieReal campaign consists of only un-retouched and no Photoshopped models. Before the AerieReal campaign, Aerie used models that were retouched and Photoshopped to make the models appear skinner and “more attractive”. The AerieReal campaign’s focus is to defy what other lingerie brands, such as Victoria’s Secret, sell in their advertisements. Aerie is trying to challenge the message of true beauty is only if you are skinny by saying that “The real you is sexy”. Aerie is accomplishing this by changing their advertisements in the hopes that girls will grow up to be socialized with a more positive and inclusive message, defy gender roles associated with women, and lastly, confront stereotypes of white and colored women.

In an essay written by Jim Fowles, “Advertising’s Fifteen Basic Appeals” he says advertising manipulates individuals to buy things they do not need. Advertisements use many emotional appeals such is the need for sex, escape, aesthetic sensation, satisfy curiosity and guidance. Today, Calvin Klein advertisements captures majority of individual’s attention. It is a well-known brand and expensive. It is known for their jeans and underwear. Calvin Klein apparel, underwear, shoes, and accessories can be found and brought online stores, malls, and outlet malls. Many famous celebrities and musician artists posed for Calvin Klein’s advertisement campaigns, wearing Calvin Klein jeans, shirts, sweaters, jackets, bras, purses, and underwear. Calvin Klein

The article dives into the 'gay gene’; a gene where individuals had hoped that would be the answer to peoples orientation. While scientists have found some new information regarding chromosomes and genetics, there still is no simple answer that reassures anyone that there is a single 'gay gene ' that defines their orientation.

The greatest issue facing America today is the ongoing battle for social justice among minority groups such as: African-Americans, the LGBT+ community, and Native Americans who've suffered harsh treatment in the present and past. Since the early colonization of America, these minority groups have continuously fought for their rights because of the oppression that society placed on them. They’ve sought justice through non-violent/violent protests, movements, and laws to spark change among an unfair society that has endlessly persecuted them. However, this injustice doesn’t happen entirely from racism or prejudice but from the majority “refusing to take a stand against the problem causing it to grow further” (Thoreau 326).

The topic of homosexuality elicits many reactions. It is forever played upon in pop culture for it's shock value if nothing else. Some demonize it, holding things like religion as proving, "alternative lifestyles," to be wrong. Some have erotisied homosexuality as in many of Anne Rice's vampire novels. Some laugh at homosexuality or people who are homosexual, calling it, "weird". Some react violently, as in the case of Matthew Shepard. And yet others have gradually turned towards acceptance shown (debatably) in such movies as, " To Wong-Fu Love Julie Newmar" and " In and Out".

Scientists and researchers are continuously revealing data about genetic homosexuality; the question is, are these studies reliable and conclusive? Copious studies have been conducted and have continued to be indecisive as to discovering a gene that develops homosexuality. Little bits of information have sprung up here and there, but there is no way to prove that being homosexual, bisexual, or even heterosexual for that matter is genetic. “Simon LeVay, who self-identifies as gay, said: ‘It's important to stress what I didn't find. I did not prove that homosexuality is genetic, or find a genetic cause for being gay. I didn't show that gay men are born that way, the most common mistake people make in interpreting my work’” (Price). Homosexual individuals themselves even give in to the fact that their homosexuality is an adaptation, not an inheritance. A scientific study that is valid and repeatable is what is considered acceptable in the science community, and tests taken over genetic homosexuality have been neither valid nor repeatable. It only makes sense that there is not a “gay gene,” as some individuals specify

Controversial advertisement is something that you see a lot of compared to the 1900’s. You see homosexuality being pushed a lot more than it use to be, I mean god forbid you see something on t.v. back then that was promoting homosexuality. In one of the advertisements I gave evaluation on you have the brand Ben and Jerrys ice cream that has an oreo and has put the gay color rainbow in the oreo. What is that saying, well its saying we will accept you for who you are so you do not have to stop buying our ice cream, and if you are gay we especially want you to buy our ice

There have been arguments against whether or not gay, and lesbianism, marriage and relationships should be accepted. Some may argue that it should – that one should be happy no matter whom they are with. On the other hand, others argue that it is just not right. They refer to the Bible and say that this is not what God wanted. In present day, society has come to accept female on female action as long as it is in a sexual nature. Our society finds that when a female is attracted and being intimate with another female that it is attractive. However, when male on male actions occur it is only tolerated in society, and not even as much as it could be. There is an understood “do not ask do not tell policy” when it comes to gay men. If it were four men in this ad holding each other this would be considered homosexual, but because these are beautiful women in lingerie, this is fine. There is a very thin, yet acceptable, line that the Victoria’s Secret ads tread

I chose to review Lane Bryant’s “I’m no angel” commercial. It is a commercial for Cacique garments sold exclusively at Lane Bryant. The women in the commercial look like curvaceous, voluptuous, full-figured women of different ethnicities. The women are in bras and underwear stating that full-figured women are sexy. Advertisers used key words to promote their products. For example, the women in the commercial used words like “sexy” and “I’m no angel” several times. Advertisers also used close ups and movement to sell their products. They are targeting women because it is a brand for underwear, bras, and lingerie. However, they are specifically targeting full-figured women to rival the campaigns by Victoria Secret. The commercial is focused on

The history of the gay rights movement has been a hard fought battle within the United States. In fact the first gay rights movement dates back to 1924 with the creation of The Society for Human Rights in Chicago, Illinois. It wasn’t until the 1960’s that gay rights started to make progress. In the year 1969 The Stonewall Riots took place when gay, lesbian, and transgender patrons of a New York bar were raided by the police. This forever changed the movement from isolated incidents to a world wide phenomenon.

Gay rights and marriage equality has always been a major issue. Not only in the United States, but all throughout various cultures in the world. One of the main reasons why it is not widely accepted is due to religious or cultural reasons. Thankfully, more people have become more accepting of it and keeping an open mind about it. As of June 26th, 2015, gay marriage has has finally been legalized in all 50 states. However, there are still people who do not agree with it and still try to vote against it. Some Americans even want laws made to ban same-sex marriage and relations again. Although the legalization of same-sex marriage has been accomplished, most people continue to fight against those who still discriminate against the LGBT community.

There are differences between what is considered to be prejudice and what discrimination is. Prejudice is identified as a typically negative attitude that is directed towards an individual 's social status, or group. Discrimination is reported as completing a negative act, or acts, towards a group, or individuals in a group, on the bias of the same reason or reasons. Given what is known, or inferred, about prejudice and discrimination, it can be related back to how LGBT associates are effected within athletic fields. Understanding the terminology, methods of research, development, and corrective/preventive procedures are well discussed in the field of Social Psychology.

Lesbian, gay, bisexual and transgender individuals, also known as LGBT population have experienced a great deal of oppression worldwide. These particular individuals undergo discrimination from society, whether for reasons of ignorance, fear or intolerance, this population faces challenges in multiple areas of social justice sexual. Although the LGBT culture has made some strides in the areas of state and federal legislation, there is still a wide range of criminalization that takes place within our culture. Understanding the LGBT community and the history of their oppression may be the first step in becoming culturally competent. For many years this culture was denied their basic constitutional rights that were afforded to their equal heterosexual peers. Basic rights such as, adoption and marriage were uncommon to this culture until the 20th century.

What is equality? Is it just a political nomenclature or an ideological concept? Or is about working towards creating a fairer society in which each individual can enjoy his/her rights and freedom without any judgement considering that “[w]e will never have true civilization until we have learned to recognize the rights of others.” Will Rogers (1924, p210).