Advertisements Influence Consumers

In today’s media obsessed society, youth is greatly influenced by advertising. For example, Marketing to kids gets more savvy with technologies is how they ,“Online games like Webkinz show ads on the site draw youth to buy the product or just to look at it for ‘money’”. Because this tactic works, the ads are an excellent at make youth to talk about this and be annoyed. In Facts about Marketing to Children, it says, “Children pack 8.5 hours of media a day’, is what the Facts about Marketing to Children says.” Because children are on the media so much it is easy for marketers to advertise and get children to buy the product. “ Anne Lappe says that when her daughter grows up, and goes to a movie, the character might have a soda or fast food.”

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Unfortunately, advertising is sending our country into a quick downward spiral, doing an immense amount of harm and little good. Companies pay millions of dollars each year, in hopes to successfully pull the wool over our eyes and get their product sold. The dishonesty is leaving the citizens of this country with nothing to gain. The biggest problem with advertising is that the majority of it is alarmingly misleading. Advertisements convey an unrealistic view of a particular product. Companies go to extraordinary lengths to persuade consumers to indulge in unnecessary luxuries. Once again, the consumer falls victim to their tricks and

Television ads are arguably the most influential form of advertisement for fast food chains considering the fact that there 115.6 million TV homes in the United States, and over half of these homes have at least three TV’s. Today’s children spend on average of 44.5 hours a week in front of some type of screen whether its computer, TV or cellphone. More than any other activity in their lives other than sleeping (American Physiological Association). It has been discovered that children under the age of eight have difficulties telling apart programming and advertising and do not understand the persuasive techniques used on them, making them the main target for fast food companies. By incorporating famous people in TV commercials, people of all ages are tricked into thinking that if they copy the actions of the famous than it is acceptable to give

As people continue to live with advertisements, they may alter who we are in some aspects of life. In Eric Schlosser's acclaimed book, Fast Food Nation, the "Kid Kustomers" chapter puts the spotlight on children's advertising, how it affects them, and what Madison Avenue does to achieve in such a field. Schlosser notes that advertisers persuade children by convincing them into various nagging tactics [to be continued]. [Elaborate on Schlosser's excerpt in no more than 2-3 sentences; reflect back to my early years of computer use, notably when my parents scolded me for going into a questionable site]. Keep in mind that kids are not the only ones to be easily persuaded by advertisements. The most vital weaponry advertisers use to snatch kids and adults likewise are — simply put — words. American linguist William Lutz presents "weasel words" in his article, "With These Words, I Can Sell You Anything," and how advertisements use these manipulative words to cheapen the lives of consumers. Words like "help," "virtually," "new," and much more to list, easily convince people to believe that some products will do as advertised. For the most part, the ads for those products are dishonest as their words mean nothing in truth. The trick with "weasel words" is they lead consumers into a fantasy, and typically they will not be able to make this distinction. Companies can be hit by lawsuits depending on the context of their ads, however they will continue to trick consumers into believing the life-changing, but hollow potential of their products in any case. On the whole, advertisements shape us as individuals in some circumstances as we regularly take them for

In Chapter Seven of Practices of Looking, we start to explore in the ideas of advertising, consumer cultures and desire. Everyday, we are faced with advertisements through newspapers, magazines, TV, movies, billboards, public transportation such as buses and taxis, clothing, the internet, etc. Logos, such as signs, or anything that resemble a brand, are everywhere, they are on clothing, household items, electronics, cars, etc. Consumers are always showing off their brands and advertisements and we are used to seeing those brands and advertisements in an everyday setting. In modern media, advertisers are pressured to always change the ways they show off and get the attention to consumers, old and new. Advertisers also used present figures who were glamorous. Advertisements set up a certain relationship between the product and its meaning to sell the products and the hidden meaning we link to each of the products. Advertisements use the language of conversion. Advertisers try to create a customer relationship to the brand to try to form them as familiar, necessary, and also likeable.

Statistics show that today companies spend nearly $17 billion annually marketing to kids. This paper will explore the effect that advertisements have on the growing mind of a child. It paper will support the view of the video “Consuming Kids” in the context that yes in fact advertising to children is a social problem and that adults should understand the seriousness of this matter; and they should also take steps to help the change the environment that their children are part of in-order to build a healthier future for them. The first section of the paper will take glimpses into early, tween and teen ages of a child and examine the social effects of technology and advertisement. The second section of the paper will discuss the

The most dominant mass marketing technique known as advertising has become inevitable. Advertisements are everywhere in some form or fashion. Whether it is billboards, posters, fliers, or any other print media, advertisements are there fulfilling their purpose; in other words, they are breaking down the “tuning out” barrier. In the article, “Jesus is a Brand of Jeans” written by speaker, social theorist, and widely published writer, Jean Kilbourne, she expresses that we are all influenced by advertisements. She indicates that majority of the power of advertising originates from the mentality of believing advertisements have no effect on oneself. I agree with Kilbourne on the fact that advertising affects every individual.

In the video, “The Myth of Choice: How Junk-Food Marketers Target Our Kids,” it talks about how “...a typical kid sees nearly 5,000 TV ads for food and drinks every year and almost all of them will be for products high in sugar, salt, and saturated fat…” in these ads, it shows how vibrant colors and fictional characters can catch the attention of kids. This makes it so that children want to purchase the product being sold. In addition,

Pharmaceutical companies spend billions of dollars advertising pharmaceutical drugs to consumers, medical journals, and healthcare providers. In fact, according to Mahon’s publication “Impact of Direct-To-Consumer Advertising on Healthcare Providers and Consumers,” for every one dollar that pharmaceutical companies spent on advertising, the sales quadrupled to a shocking $4.20 (417). What is even more frightening, is that this extremely profitable return on advertisements is continuing to grow as pharmaceutical companies are increasing their spending on advertisements. As Fottler, Ford, and Heaton point out in the book “Achieving Service Excellence: Strategies for Healthcare,” the pharmaceutical industry is very competitive, so in order

Younger children do not understand the persuasive intent of advertisements, while adolescents have a hard time distinguishing the intent of marketing techniques between commercial and program content. Using research that analyzes children behavior, marketers are able to create convincing strategies to reach young people. One powerful tactic they use is the promise of a toy with your meal. McDonald’s Happy Meals, for example, include toys usually tied to the newest movie or TV shows, which acts as a transition for children to transfer their feelings about the characters or show towards McDonald’s. The idea that eating should be fun influences children in regards to their food choices. Another strategy used

Ah yes, the nostalgic fast food kid’s meal. Nearly any child would gladly accept colorfully packaged junk food, sugary drinks, and a new toy to play with. Of course, every desire sparks from some sort of influential experience. In multiple cases, fast food industries take advantage of the media’s popularity to advertise products and coerce viewers to consume their products. Today’s youth thrives on the media, where fast food ads targeting them often appear. Capable of shaping adolescents’ decisions, these commercials effectively persuade countless children. To reduce the influence it has on their lives, fast food advertisement methods targeting children should have restrictions. These methods of advertising aim to develop emotionally-driven

Children’s understanding to advertisement is different from adults perspective as our minds are already developed. Television commercials for snacks, sweets, and fast food are the mainstays of advertising to target children. With so many electronic devices and television, children are bound to run into a fast food commercial. Have you seen the “2 for $4 mix and match” or even from the dollar menu? It might be cheap and look really good on television, but it is unhealthy. “Most fast food restaurants stepped up advertising to children and teens,” said Jennifer Harris, the Rudd Center’s director of marketing initiatives and lead author of the report. “Most advertising promotes unhealthy regular menu items and often takes unfair advantage of young peoples vulnerability to marketing, making it even tougher for parents to raise healthy children.

Magazines are a popular item in the United States. They can be found in stores, offices, houses and more. They are very popular for advertising just like many more things. Television, news, radio, billboards and online are just a few of the forms of media companies use to advertise their products or services. The ads manipulate consumers in different ways which can be either positive or negative. The companies use their ads to influence the consumer to either buy or use their service.