Advertisements On The Street With Advertising

Advertising is not only used to sell products, it also affects the ideas of who we are. Each and every day we are induced to believe that we must spend money to attain an ideal

The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s

Media impacts our lives everyday. The average 14-to-28 year-old will be exposed to about 3,000 ads every day. Ben Franklin once said that nothing is certain is this life except death and taxes. I believe it is now safe to assume we can add advertisements to that list now. We are literally bombarded with them. After seeing all the advertisements I am led to believe that they are the most carefully constructed of all human communication, being it the most expensive too. In 2004, according to www.answers.com, advertisement was in excess of $450 billion in the United States alone. It is not our fault though that these advertisements display messages that we cannot perceive. When we see an ad, our conscious mind will filter out the things it cannot deal with and make an acceptable idea or image that is made conscious. This is

“There are over 250 billion advertisements released to the public every year with the average person seeing over 3000 ads every single day” (Kilbourne). This is an astronomical amount of information for anyone to process in a week let alone in one day. This is a prime example of Capitalism at it’s finest. Controlling the consumer in every aspect of their lives. Jean Kilbourne also talks about how “Only 8 percent of an advertisement is actually processed by the conscious mind, with the other 92 percent being soaked up by the subconscious” (Kilbourne). Thinking about those numbers really brings into perspective how much we are truly influenced by media

From viewing McDonald’s dollar menus on the freeways to admiring at the latest iPhone 7 promotions, there is no doubt advertisements have interfered with our lives. While the elderly is beginning to reminisce on the carefree lifestyles they had, adolescents are suffering from the excessive advertisements(ads) that appear on a daily basis. With superfluous advertisements in every direction, a civilian’s attention is easily captivated.

During this very typical, day in the life, I never realized how much effort it would take to process the copious amounts of advertising that is present in my surroundings. This effort that includes: noticing an ad, processing the ad in my brain, and taking note of its existence was, at some moments, very hard to keep up. Not to mention, while I was conducting this ethnography I had the constant debate of, “does this count as an ad?” For instance, when I was riding public transportation, if a person was wearing a Nike sweatshirt, I initially questioned, “does that count as a form of advertising?” Furthermore, during my crowded commute on public transportation, I felt that even when I was merely looking out the window, the influx of advertisements

Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements.

We are surrounded by commercials, especially the youth. Not to mention children can be affected by these commercials, especially if they are junk food advertisements. Advertising directed to children spends over 15 billion dollars annually. According to the article Facts_About Marketing_To_Children, the youth is exposed to 40,000 television commercials per year, over 100 a day. Also, the media includes advertisements, the amount of time children spend on media is 8.5 hours a day, which has pop-up ads or marketing messages. Children cannot go one media without experiencing at least one commercial.

Today, I recorded twenty advertisements throughout the school day. I was surprised how much advertising I was exposed to. It was a lot, and the reason why it was a lot is because I was using various platforms the whole day. When I went to bed I realized that when I turned the television on I was exposed to about 4 advertisements every fifteen minutes.

In "Brands R Us", Stephen Garey explains the silent danger of advertisement to the public and to the world. Although advertisements affect such a small amount of people, the dangers of advertisement may not seem realistic. According to Garey, people consciously do not notice it. He goes on to tell that there are between 3,000 to 5,000 advertisement messages in a person's daily life, which influences the affect. People do not realize how much a massive flood of ads cause an effect. Though consumerism was once good, it has now started to become a serious problem for the world. Many Americans today have a hard time affording the items advertised and fall further into debt. The environmental side of it though, is how ads have affected the globe. Many of the items sold are toxic to the environment. Garey does offer an alternative to these problems. He suggests people avoid advertised streets, buy more small town items, and do not purchase anything brand named. Though his solution may be rash, the problem advertising and brands cause us can be minimized. I agree that “Advertisements are the most prevalent and toxic of mental pollutants.” Advertisements today have a great effect of appealing their viewers with these toxic advertisements. Society as a whole needs to break away from the influence of the toxic advertisements, start helping smaller businesses that are affected by toxic advertisements, and invest less money into big name brands that encourages the problems from

Frontline documentary The Persuaders discusses the spiritual transcendence and emotional bonds brands can form with today’s consumers. A vast majority of brands use emotional branding as a way to attract consumers into purchasing their products. Emotional branding is an appeal to a consumer 's needs, desires and emotional state. Brands use emotional branding by presenting consumers with advertisements that will create meaning and identity. Emotional branding is not about what the product is, but what it means to consumers. Eyeshadow advertisements “The Blushed Nude” from Maybelline New York and “Colorstay” from Revlon present similar products that create distinct emotional bonds with consumers by presenting images of women with distinct emotional desires. Desires of love, independence, and strength give rise to consumers to find an identity and meaning within the advertisements.

Companies use this technique to give their brands personality by using inanimate objects or animals and giving them human like qualities. Using anthropomorphism, companies develop brand loyalty. “Brand loyalty is built and strengthened by a company’s ability to create a strong emotional connection to a certain brand (Shaffer).” A strong emotional connection with consumers is an essential part of creating such loyalty because it is not an easy task to build brand loyalty. The consumer must build a certain amount of trust and emotion for the brand in order for them to fully be loyal to a brand. “Products are seen as having consciousness or a soul, an underlying defining essence analogous to a genetic code, personality, relationships, and

Dunkin’ Donuts claims that “America runs on Dunkin,’” but modern life runs on sharing information through advertising. Advertising can be found almost anywhere from small town flyers to multi-million dollar Super Bowl TV spots. Advertising affects almost all facets of society, and although initially imagined as an economic tool, advertising is now, “a socio-cultural force, influencing social values and the quality of life,” (Bondrea and Stefanescu-Mihailia 341). Advertising has both positive and negative influences on society, and depending on opinion, these influences can outweigh each other. While advertising can be used positively, today advertisers, desperate to make sales in an increasingly competitive global marketplace, resort to methods that ride the ethical line. Advertising is directly related to many problems in modern life and three main ideas on how to handle it exist: no regulation, governmental regulation, or industry self-regulation.

We live in a world surrounded, at all moments, by advertising. At all moments, we are bombarded by a barrage of bright colours, gaudy signs, artificial images of happy people with plastic products, their synthetic smiles tempting us to believe that this product is the key to happiness, that you need it even if you had not realized it before. It is an impossibility to take a quiet walk down the street without some assault on the senses from advertisements. You are assaulted at the bus shelter, where posters are plastered promoting the newest movie. You are assaulted as the bus pulls up, it’s carcass touting golden arches alongside images of perfectly formed burgers. You are assaulted as you travel under leviathan billboards that loom over the highway, threatening to crush those who do not heed its message. Advertising is there on the sides of buildings, in the blinking neon of electric signs, kiosks, banners, even written by aeroplanes with smoke in the sky – it is the graffiti problem that no one complains about. We have become so accustomed to this world of advertising that we do not realize it is drowning us.

Everyone remembers Christmas morning, running downstairs to open up the perfectly wrapped gifts. Christmas is surrounded with great memories and warm, happy feelings, this advertisement is trying to capture those feelings with the warm red colors and Santa Clause’s heartwarming smile as he enjoys a Pall Mall cigarette. Pall Mall’s advertisement is trying to promote their cigarette’s using a classic concept to convince readers to purchase their product. The advertisement does this with the cool red colors, the company’s use of Santa Clause, and lastly play of words used in the quotes on the advertisement.