Advertisements are Mental Pollutants

641 WordsFeb 20, 20183 Pages
Advertisements are Mental Pollutants In the article “Brands R Us,” Stephen Garey makes a powerful argument about advertising. We need to change our views of advertising and fully recognize its powerful and collective effects. Focus groups and other forms of testing have proven that the majority of ads are useless and unsuccessful. “It’s been estimated that 80 to 85 percent of all advertising is neither consciously seen or remembered by the consuming public,” yet it is still in our brains. Nonetheless, there is a direct connection between an individual’s exposure to advertising and their product consumption. While we may not be paying much attention to each and every message that comes our way, the collective effect of all this advertising is quite powerful. “All during our waking hours, about 3,000 to 5,000 messages per day, per individual, are instructing us to buy.” There is little doubt that advertising as a whole strongly influences overall consumer behavior. Advertising is generally so carefree and amusing, that the collective messaging pratically gives us permission to ignore the long-term consequences of our daily purchasing decisions. We most certainly need to reduce consumption, we can take steps toward advertising less and consuming fewer unnecessary goods. On a broad scale, advertisements are the most prevalent and toxic of mental pollutants, because they support unrestrained consumptions, sendoff subliminal messages, and encourage negative body image. First,
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