Advertiser And Medium : The Advertiser Is Coty Inc.

1866 WordsJul 15, 20158 Pages
Advertiser and Medium: The advertiser is Coty Inc. the owner of Rimmel London, a company that began in 1834 and has been expanded to the U.S. The market level of this product and company is “manufacturer”. This is told by the way that the product is being sold in its magazine ads. It does not pinpoint a specific location or price of the product, it just tells readers what this product does and that as a consumer this product would benefit them. Rimmel London and Coty Inc. were advertising in Cosmopolitan Magazine in May 2015. Market Situation: This company is very well known and has been around for a long period of time. They use famous actresses, singers, and models as spokeswoman to draw more attention to their product and they have a catchy slogan, “Get the London look”, which is also well known. This product is Wonder’Lash Mascara with Argan Oil, “Smooth Operator”. This mascara runs for around $6-10 dollars in various drug stores such as Walmart, CVS, Walgreens, Target, and Rite Aid. The mascara promises full volume without clumps because of the argan oil infused with an ultra-flex brush. Target Market-- Customer profile: Since this ad was found in Cosmopolitan, the largest group of people who read this magazine are from ages 18-34, targeting a large group of women. Cosmopolitan targets various types of women who are both career oriented or family oriented, divorced, single or married, with and without children, college graduated or not. Cosmopolitan is sold all across

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