Advertising : 12 Principles Of Good Advertisements

These commercials featuring flavorsome char-broiled burgers with a delectable hand crafted bun sold at a local fast food joint appeal to me, they make me crave the product. This being said they achieve their goal to convince me I need the product they are promoting. Soon I find myself in line ready to purchase one of these fine burgers, I order a meal and anxiously hand the cashier money. I sit down ready to calm this beast in my stomach. I open the packaging to find a burger sloped together, it looks like a 2nd graders arts and crafts project. Soon I begin chowing down on the burger attempting to satisfy the craving. Halfway through my endeavor of the not so flavorsome burger I begin to feel disgusted. This isn’t the first time and it will probably not be the last. But why? Why do I fall for this multiple times? Maybe megaphone guy has drowned me with his brain deadness. Then I realized I’m getting dumber.

In Jib Fowles article, “Advertising’s Fifteen Basic Appeals”, he shows us fifteen ways commercials try to appeal to people around our country. The need for sex, need for affiliation, the need to nurture, need to aggress, need to achieve, need to dominate, need for prominence, need for attention, need for autonomy, need to escape, need for aesthetic sensations, need to satisfy curiosity, and physiological needs. These needs are all how companies appeal to our needs to interest us into buying their product. These appeals can be seen in almost every

Advertisements are an important vehicle designed to promote or help sell a product, service or idea (Young, 2014, p.35). As a dimension of IMC, advertising is “…most often associated with offenses that attract attention from critics and regulators alike” (Young, 2014, p.34). This can be

Obesity and being overweight are very common worldwide issues around the world, especially in the U.S. There are more than 3 million cases per year. By changing your lifestyle such as diet and exercise, losing weight can seem effortless. Desirable junk/fast food or even irresistible fast food commercials can tempt you to do the unthinkable. We are all victims of this advertising war. Quick-service restaurants (QSR) generate these advertisements in hope to attract more consumers or to increase their popularity rates around town. These commercials bombard our state of mind only to convince us to buy unhealthy food for worthless money. The increase in fast food commercials in the U.S. has led to an increase in both QSR revenues and the obesity rates. Regulating commercial frequencies will lead to a decline in the obesity rate. Our country has more than enough issues that frequently affect our population. Despite these alarming cautions, the food industries with their advertiser use every available media outlet to promote and sell their products. Pushing food and drinks high in sugar is unethical and unjust. We learn to

Coming from commercials, newspapers, movies, and magazines, advertisements are one of the most prominent things that we get bombarded with on a daily basis. The problem with a lot of people including myself is that we fall victim to the manipulation of the advertising sharks and their devious tricks. In the article ‘Advertising’s 15 Basic Appeals’ by Jib Fowles, the author describes how advertisers will use 15 basic emotional appeals in order to get you to say ‘I want and need that!’ In National Geographic, a historical, anthropological, discovery-based magazine, advertisers focus their energy on the middle-aged, middle-class, educated audience, who want to improve not only their intellectual integrity, but also improve their families lives if the readers can help it. National Geographic advertisers can do this by appealing to the readers’ basic needs for achievement, nurture, and guidance.

This quote really hits home on how manipulative the ad is, it gives the ability to see right through all the glamour which supposedly comes with the burger and how cheap it really is. This creates a very poorly informed viewer, and if they do not correct the way the ad is trying to get them to buy, they will fall for many more ads. The price of this? A viewer’s

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

Financial Fast Food Fast food is the ever-lasting idea that eliminates the time consuming activity of cooking or grocery shopping, but isn’t the best choice in consumption. In an advertisement by Burger King, they show two of their representing burgers with the huge print of two for the price of five dollars. This advertisement becomes a logos-oriented as it appeals to the general public who can’t afford to waste time on cooking or driving to a supermarket to buy groceries. This ad also shows a bit of ethos as it just offers the name of the burgers which would lead the public to the company’s name through memory. Fast food is shown to be cheap for the general public to appeal to the working people or the people who can’t afford buying ingredients.

Advertising is a form of communication used to encourage or persuade an audience to continue or take some new action. But when advertisers produce an ad, they have many different variables that come into play if they want to successfully persuade consumers. The first most important step they have to figure out is, what type of audience they are trying to target. They then create images and intend to appeal specifically to the values, hopes, and desires of that particular audience. This is why someone would rather pick the well-known Malboro cowboy ads over the new female cigarettes of Virginia Slims. Each of these ads targets a specific audience;

Advertisers create commercials to connect the viewer to the product, through psychological appeals and further persuade them into believing the health food scam of the fast-food chains (Bovee 360). Subway has mastered the art of appealing to consumer emotions when regarding health. Their commercial “Friend of Jared”, proves Subway promotes the healthy food image but deceives the public with its actual product. The commercial is set in a baseball field on a nice day. The actors are participating in an amateur game and appear happy and full of energy. They quickly introduce the characters by flashing their name and amount of weight lost in the middle of the screen. While this is taking place the background jiggle sings, “join the Subway family now… it’s not too late the only thing that’s missing is you!” (YouTube Video). Once the jiggle concludes it flashes to pictures of Subways product, showing a rather large sandwich. They advertise the Subway sandwich having only 6 grams of fat, however, in tiny print at

Responsible advertising is highly important in shaping the expectations of tourists. As such, cultural authenticity partially relies on advertising techniques used to promote destinations. Crăciunescu discusses how improper promotion language in advertising can lead to the othering of individuals living in regions different than our own (Crăciunescu 129). Chhabra, Healy, and Sills also touched on the topic of responsible advertising, inferring that for many people tourism involves a high level of expectations and anticipations frequently caused by advertising and media-generated signs, “many of which relate very clearly to complex processes of social emulation” (Chhabra, Healy, & Sills #). To combat issues from arising from media-generated messages, advertising techniques incorporate sensitivity and stray from censored images that purport inaccurate depictions of cultural groups and destinations. Trans-national corporations and entrepreneurs should also employ fair living wages for their employees and work with local individuals to address the needs of the local communities that they will be involved with. Doing so will provide opportunities to build stronger relationships with local communities. All of the suggestions mentioned don’t need to be a means to an end, rather they are just the beginning.

I was eating dinner with friends the other evening, and one of my friends made a comment I seem to hear a lot. "I’m not influenced by advertising," she said. I then pointed out that U.S. companies like General Motors, for example would not invest $4.2 billion dollars last year on something they thought didn 't work. (Laya) Companies use advertising to produce returns, similar to any other investment. The reason that my friend (and, I 'm guessing, many of your friends) think advertising doesn 't "work" is that they think advertisements are trying to make them immediately do something. They are wrong. Successful advertising rarely does well through argument or calls to action. Instead, it creates progressive memories and feelings that

So many people are intimidated by the word marketing. They may not realize it, but marketing is a part of their daily routine and they will use it for the rest of their life. Singles use marketing theories to find love, parents to convince children to behave, and teachers to sell knowledge to the classroom. Anytime someone successfully convinces or sells another person on their idea, or product, they likely used elements of marketing without even realizing. In light of this, one of the most basic, and sometimes naturally used marketing developments has been brought about by the emergence of positive psychology. The science of positive psychology is leading to formalization and acknowledgement of marketing ideas that have been components of successful marketing campaigns for ages, such as strength-based marketing and psychological marketing. Understanding positive psychology’s influence on marketing gives consumers a chance to see how companies are using it to increase brand recognition and customer retention, as well as for developing stronger “word of mouth” marketing.

Aim - What is the primary purpose of the advertisement? Is it to inform, sell, produce listings or improve the image of your business?