Advertising : Advertising And The Uses Of Advertising

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

The use of an owl to sell glasses is perhaps an influence to grab people’s attention. Many ads today use animals, and as a result intrigue people to obtain products that companies are demonstrating in their ads. Moreover, the “America’s Best” ad uses one fact, the $69.95 price, but supports it with evidence to impress people about their glasses and how the company constructs them. The current television advertisement is depicting an owl promoting “America’s Best” glasses to a lady, which conveys the use of rhetoric in prosperous ads.

During the era after World War 2 ended and before the Cold War began, advertising started to become increasingly popular. Companies would use ads to persuade the consumer into buying various goods or services that were being advertised. These propaganda agencies used a “you should buy it to fix your problem” mentality. The ads in today’s society target certain age groups with a variety of aspects that might interest them into buying a product because they, the consumer, want to fit in and be a part of something.

With the new technological advancements of the 1900s, the concept of advertising prospered into a new industry based on the desires of the people. Historically, magazines, newspaper, radio and television have all greatly improved advertising, making it one of the largest forces that works to help or hinder society. “Before 1910, advertisers mostly sought to inform customers about products; after 1910, the main goal was to create a desire to purchase products” (Blackford 3). Thus, business strategy was created that convinced people that they needed a product. This opened up a new world for people to be manipulated into spending their money on what they thought would improve their lives. Advertising improved the

The campaign by Brother Ad School is a grim display of the deep-rooted and long-standing scars which result from domestic abuse. The creators of this campaign broadcast their stance on the severity of domestic abuse through a series of three images, each featuring a different boy with an injured facial feature. The visuals are accompanied by anaphoric captions, which strike a sense of realization in the audience once the repeated double entendre is comprehended. The creators invoke pity in the audience and appeal to their sense of sorrow, which evokes the psychological desire to aid others in need, thus proving their call to action (“REPORT ABUSE” in the bottom right corners) effective.

Advertising has been defined as the most powerful, persuasive, and manipulative tool that firms have to control consumers all over the world. It is a form of communication that typically attempts to persuade potential customers to purchase or to consume more of a particular brand of product or service. Its impacts created on the society throughout the years has been amazing, especially in this technology age. Influencing people’s habits, creating false needs, distorting the values and priorities of our society with sexism and feminism, advertising has become a poison snake ready to hunt his prey. However, on the other hand, advertising has had a positive effect as a help of the economy and society.

The theme I’ve chosen to analyse is abuse. The aspect of abuse i’d be focusing on is that verbal abuse toward children is often overlooked today. I happen to come across an interesting statistic of verbal abuse among teens, which has brought about my interest in this topic. Evidently from the website Save Voices, 62% of teenagers (age 11-14) who have been in a relationship claims they recognise friends who have been verbally abused by respective partners (Safe Voices 2014). I was curious if verbal abuse would affect children emotions.

Little kids do not understand why they are abused. It is a tragedy to see kids die, injured, helpless, or hopeless because of abuse. Child abuse is a global problem in today’s society, and not many make it preventable in order to protect the victim. The ad exemplifies how an individual’s point of view can influence how they perceive child abuse by using a reflective board which changes based on the physical angle at which an individual views the sign. Through rhetorical appeals, the ANAR Foundation ad “Only for Children” argues that people will only visualize child abuse from their own perspective, rather than from the viewpoint of a victim.

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.

Advertising began before America was colonized, it has always been used as a way to sell goods and get the name of your product out. Companies put up posters, billboards, and give out samples of their products to make their product seem to be the newest and the best you can buy. The idea of advertising has never changed, it puts out the idea that one product is better than another. Companies use strategies that we do not realize to attract us to their product. Such as cigarette franchises would make smoking look cool by having famous actors and actresses smoking their product on a poster or in a commercial. One company in particular called Lucky Strike, a cigarette company, used some hidden rhetoric strategies in their advertisements. To get consumers to purchase their cigarettes they have a young, pretty women pose for the poster, they use certain colors to make the customer to feel comforted by the product, and they use specific words to get the point that their cigarettes are the best a person can buy.

Advertisement, just the word brings thought of the super bowl, Times square, and the skip button. Ads have a very difficult job in that they have to present something to the viewers that no viewer wants to see. On television, commercials are seen as annoying and unnecessary; it is the time where you run to the bathroom or leave to get your favorite snack so that you can actually enjoy the programming on television. Advertisers know this and to make sure people pay attention to the commercials they started to play dirty. Steve Craig, the man who wrote the article, “Men’s Men and Women’s Women”, writes about the tricks that advertisers use in order to manipulate their audience. He writes about how commercials use specific details to make sure their specific audience are impacted by the commercial. Not only that but the whole marketing industry has been known to use statistical data and numbers to manipulate innocent victims as explained by Malcolm Gladwell in his article, “The Science of Shopping”. Sociology is also a subject of interest for ad men and women as they use social fads to make special ads that target the majority of people. This concept is even more explained by James A. Roberts in his article, “The treadmill of Consumption”. Like so many others I was simply unaware of the schemes that advertisers use. I previously saw ads as nothing more than a way for companies to promote their product, but the authors mentioned above changed my whole perception on ads by

Advertising is an important element in our world experience today. According to Merriam-Webster, advertising is defined as “the action of calling something to the attention of the public especially by paid announcements.” Everyday we experience a constant bombardment of multiple types of advertising including print media, television, internet, and social media. Advertising comes in two forms: direct advertising, which has a strong call to action and tries to get the viewer to take an action immediately, and indirect advertising, which introduces a theme or brand of some type. A public service announcement (PSA) is a form of indirect messaging and often used to introduce a compelling thought or opinion. PSAs promote important messages rather than seducing the public to purchase a product. However, it includes a unique purpose and meaning, educating the public regarding an important matter typically related to health and safety items. Often funded by the Government or non-profits, PSA’s are different than traditional advertising, businesses often sponsor public service announcements specific to their field or their specialty. In 2011, BMW sponsored the advertisement discussed herein, which relates to the importance of not drinking and driving. The powerful visual impact of BMW’s advertisement challenges the consumer to consider the consequences of driving while under the influence.

“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and

Advertising: It 's EverywhereNo, it 's not your imagination. The amount of advertising and marketing North Americans are exposed to daily has exploded over the past decade; studies show, that on average we see 3,000 ads per day. At the gas pumps, in the movie theatre, in a washroom stall, during sporting events—advertising is impossible to avoid.Even outer space isn 't safe from commercialization: the Russian space program launched a rocket bearing a 30-foot Pizza Hut logo, and some companies have investigated placing ads in space that will be visible from earth.The challenge of the future may be finding public and private spaces that are free of advertising.Marketers are pressed to find even more innovative and aggressive ways to cut

The objective of advertising is to promote the company. She relies on the culture and values of the organisation in order to create, maintain, and modify its identity to make it attractive or trustworthy to the audience. Businesses must keep on producing effective ads in a competitive environment (competition, economic conjuncture). But first, how can one defines what is clearly an effective commercial? Adverts are evaluated on their abilities to generate a desired consumer response based on meeting a set of carefully crafted objectives (Wells, 2007). Parallely, for Batra et al. (1995), the effectiveness of advertising should be considered for its effect on sales in the short term. These two definitions don t contradict each other but expand different aspects of advertising. Sure, advertising is an investment, not a cost and must gross sells. But many marketers could argue that this definition puts a lot of pressure over them and put them in uncomfortable position. Furthermore if one says that advertising must gross sells, then people might conclude that it is possible to sell everything to anybody at any price which is false. That is why it is more relevant to stick with Wells’ non-economic approach. An effective ad must live up to the objectives whether it concerns the sells, the market-share, notoriety or media coverage by using different variables that impact the efficiency of the ad.