Advertising Agencies and the Success of Sainsbury’s Marketing Campaign

2011 Words9 Pages
Professional Advertising Agencies and the Success of Sainsbury’s Marketing Campaign The Sainsbury’s supermarket store is a very large company with many stores located in the UK serving millions of customer’s everyday. The promotional campaigns that Sainsbury’s are involved with are of importance to the success of the company in order for them to promote new product ideas to customers and to become a better place for people to shop, so in some ways the campaign can enhance the shopping experience for the customers. This would be the same in any other business such as Sainsbury’s for example Iceland’s promotional campaign is all about giving customers special offers at low prices like buy one get one free in order for them to…show more content…
They may also deal with areas when dealing with the art and creative work when making billboards or even posters for the store this will be the area where they may decide which kind of poster effects can they use to give a better image so that the posters or billboards are able to catch the attention of Sainsbury’s target audience. In this are they will also deal with the media side of things when working with Jamie Oliver they will give prepare scripts for him to follow when doing the advertisements not only that but also making sure adverts create the point that Sainsbury’s want to get across to their customers and also the way adverts are filmed the types of backgrounds are used these things are important so that the target audience are able to understand the campaign and what Sainsbury’s supermarket are trying to offer. The advantages of using the professional advertisements agency When Sainsbury’s use this type agency various skills and expertise from people who may work their can use their skills to draw up ideas needed to make sure that the campaign does well, some people may bring to the project new marketing communication skills allowing ideas to be put forward so that a wider audience can be reached. If Sainsbury’s are able to use an agency with a good track record it will be the benefit of Sainsbury’s because it will boost the value of Sainsbury’s. In addition to all of this their may come a time where Sainsbury’s
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