Advertising Agencies and the Success of Sainsbury’s Marketing Campaign

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

In the pursuit of opening a great venture with my business partner we are hoping to

In the past twelve months, there has been one advertising campaign that has stuck out amongst the rest. This advertisement can not only be seen on television, but also at your local movie theater before the opening credits. This advertisement campaign is Geico 's "Spy" commercial. This commercial features a US spy that is combating operatives when his cell phone rings. When he picks up, his mother is on the other side of the line complaining about his father refusing to hire pest control to get rid of the squirrels, as it is personal this time. The commercial then goes on to say, "if you are a mom you call at the worst time, it is what you do. If you want to save 15 percent on car insurance you switch to Geico. It 's what you do" (Mother Knows Best, 2015). This paper will discuss the success of the Geico advertisement.

to represent that, that I felt like a doll for so long.” Said Cara Delevingne, supermodel.

Supermarket/hypermarket is large stores which give a range of product and services such as household goods and food to customers. These stores are normally in large open spaces because there are normally 25,000 sq ft big and sell a range of product to the customers. Sainsbury currently has 597 supermarkets in the UK. Sainsbury meets the needs of its customers by having a range of services such as electrical, clothing this will help them as it will help them find things customer wants such as clothing which will benefit them as customer get what their want and will have everything customer want in the superstores therefore it will focus on the need of the customer. It help make customer life easier by offering them range of food product this can benefit them as they are able to one big shop which will last a while in once which will help them make customer life more easier and it offer customer Great quality wide variety this mean that it will have range of product which will attach large amount of customer to the Store’s which will help bring in more profit which can be used to improve the business.

Sainsbury’s are one example of a company who has complex levels of marketing technique within their business organisation. Furthermore, marketing techniques are employed at three stages of marketing, one of which is known as Market Research. Market research is the action or activity of gathering information about consumers’ needs and preferences. Likewise, there are many variations of market research, but one of the most common is focus groups. Focus groups are usually conducted at focus group facilities. This technique works by directors or associates of a company tracking customer feedback and using the information to focus on specific groups that need the attention of Sainsbury’s. There are other techniques that Sainsbury’s will use as

to survive as a business they may need to do this by reaching all the

For years today’s young adults have been countlessly bombarded with ads trying to achieve the same thing, to sell their product. On average, America’s teens view 3,000 ads a day, and in 2007, they spent $100 billion, and influenced their parents to spend an additional $50 billion. With that much money at stake, it’s easy to understand why teens are such a prime target for marketers ( ). In the same fashion, colleges relentlessly target individuals who are thinking about attending college. For instance an ad for St. George’s University pictured small child being examined by a student with the caption, “In the face of global change, medicine needs a new language”. The specific purpose of this ad is to get students interested in a medical major

Sainsbury Plc is a public limited company whose securities and shared are included in the stock exchange of different countries. Companies linked with retail sector are registered under the company act 1980 in the UK and their shares are an offer to the public in regards of limited liability. Sainsbury contributes a huge part of its revenue in UK development. The Competition of Sainsbury includes Tesco, Wall-mart, Morrison, Asda and others (J Sainsbury plc, 2016). Sainsbury Plc is work on a dominant position in the UK and international market by means of their diverse product line and customer friendly services all over the world. The company is involved in CSR world from since its inception; in addition, the company has increased their CSR work range from education to environment issues and gender quality since the last decade. The total revenue of the company is about £23.949 billion and operating income of about £1,009 million as observed in

Tesco is one of the world’s international retailers and is recognised as the market leader in the UK supermarket sector. Tesco state that their core purpose is ‘to create value for customers to earn their life time loyalty’

Since acquiring number one ranking in 1996, Tesco has developed a successful multiformat strategy that has accelerated its advantage. Its UK sales are now 71% larger than Sainsbury’s. Also the Competition Commission’s report makes it very difficult for a competitor to challenge its scale and has effectively scuppered Wal-Mart’s chances of stealing UK leadership. Therefore, Tesco is in an enormously strong position in its domestic market.

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.

The organisation that provides the product or service, including any mission statements, visions or goals.