Advertising And Camel Advertising

Cigarette tobacco companies spend billions of dollars each year to market their products. Advertising has been a multi-million dollar projects for these companies especially when teenagers are involved. Now, these companies make about $35 billion annually, as well as causing six million deaths. Tobacco companies make money

Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the consumer or driving to change a person’s mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals towards their audience.

The average United States Citizen views about 5000 advertisements a day (Johnson). Advertising is everywhere. Billboards on the way to work, ads on the internet, and paper products such as magazines or newspapers display a sale or a promotion of a good or service. Usually, the ad will give a brand or company name, and uses the product’s merits to draw the consumer closer. This has grown exponentially as advertisements in media in 1970 were estimated to be 500 a day, a ten percent increase in the last 48 years. (Johnson). This is due to the rise of technology, as the computer has become a household gadget within the new millenium. These advertisements are meant to give a synopsis of the product or service’s purpose, quality, and efficiency. If a consumer views 5000 advertisements in a single day and assuming the commercials do not repeat, 5000 goods or services are introduced. With more options to choose from in such little time, the consumer has a harder time differentiating the quality and perhaps necessity of the product. The marketers rely on the quick, impulsive decision making of consumers. With the misleading nature of many infomercials or radio broadcasts, the people of American society are bombarded with constant propaganda, thus making seemingly harmless promotions more potent to filling industries’ pockets and lessening the common population’s

“There are over 250 billion advertisements released to the public every year with the average person seeing over 3000 ads every single day” (Kilbourne). This is an astronomical amount of information for anyone to process in a week let alone in one day. This is a prime example of Capitalism at it’s finest. Controlling the consumer in every aspect of their lives. Jean Kilbourne also talks about how “Only 8 percent of an advertisement is actually processed by the conscious mind, with the other 92 percent being soaked up by the subconscious” (Kilbourne). Thinking about those numbers really brings into perspective how much we are truly influenced by media

They do this by using strong imaging and exaggerations to showcase how harmful tobacco is. In this commercial the teacher is dissecting a creature that is suppose to represent a pack of cigarettes. He is listing off several chemicals and says, ”this actually has over 7,000 chemicals and don’t get me started on what they do to you.” This quote is a good example of their supporting evidence. It helps them get the point across and supports what they are saying. The reason for the creation of this commercial is obvious, they want to bring awareness to young adults about “The Real Cost” of

Camels cigarette ad and a CDC ad (centers for disease control and prevention). Vintage ads are hard to take seriously by today 's standards, if only because they depict smoking as something so essential to personhood—it is hard to imagine that sort of shamelessness in today 's market. When we look at cigarette advertising in today’s society we see that it portrays smoking as a non-harmful addiction. Along with different cigarette advertising techniques, antismoking campaigns have been developed to grab the attention of everyday viewers. Each ad gives you a different perspective on each ideal image of cigarette smoking.

Smoking is one of the most controversial topics in the world, the cigarette while being popular has many negative side effects to people's health. Many companies have made different ads to make people stop smoking, let’s take a look at an advertisement made by Nicotinell to combat smoking and help smokers quit.

The history of advertisement can be traced back to ancient civilizations. The focus of advertisement has always been to persuade a person or group of people to buy or announce a product. However more recently, it seems that the focus is shifting in a completely different direction. The last time you looked at an ad, you may have seen a product be harmlessly advertised. Perhaps with a silly tagline, attractive colors, or evan a playful joke.

Cigarettes are one of the earliest known examples of advertising a product or service. People did not pay much attention to the advertisements until 1868, when the first large-scale tobacco took effect. In 1870, the first color

you buy them this toy. Every one of our emotions is played on so that

Advertisements are a huge part of our everyday lives. We see different types of ads everywhere we look; while watching television, listening to the radio, riding on the bus and even walking around your school campus. It seems like the whole world is being flooded by advertisements.

We may see alcohol and tobacco advertisements everywhere, on television, in newspaper, on street ads card etc. Alcohol ads usually create several feints to tell people that alcohol is good for people and induce people to drink. On the other hand, the malign influence of advertisements shows smoking as something "cool".

While today’s generation encourages smokers to kick the nasty addiction of cigarettes, commercials and ads from the early 1900’s promoted that smoking tobacco was the best thing since sliced bread! By using attractions of sex appeal, social acceptance and even as a tool to health, the tobacco company produced thousands of advertisements hoping to persuade their audiences to increase their profits. Everywhere you looked, there were ads for smoking! Even all the movies had actors with a cigarette on hand in every scene, tempting those watching that smoking tobacco was a lifestyle worth living. Though the companies made their advertisements persuading the customers that buying their product was in their favor, all they truly care about was the money in their pockets.

Even today, there are many powerful advertisements focused towards a shrinking market of smokers. They often depict the harmful effects of tobacco through graphic pictures or other startling images. The advertisement I chose depicts a black background with a clear baby bottle full of cigarette butts. There is smoke coming from the nipple of the baby bottle with the words, “How many cigarettes a day does your child smoke?” in all white bold letters. Under the baby bottle are the words, “Prevent passive smoking” in a smaller font. Through this, the image is able to convey a sense of danger and promote awareness of the hazards of smoking around children.

“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and