Advertising And Experience Design Strategies

| Objectives are integrated within TV, print and direct mail. Internet focuses on building consumer relationships rather than getting awareness. Bonds did not show any objective on its package design.

Social media is not new. Facebook has been around since 2004, YouTube since 2005, and Twitter in 2006. What is new is how social media sites like Facebook, YouTube and Twitter are affecting the way businesses market their products and services. Never before in our history have consumers been able to communicate so effortlessly with each other and with the businesses they frequent. Never before have businesses been able to interact and react to customer feedback so quickly and efficiently. However, just because businesses have the ability to use social media for their marketing and advertising efforts, does not necessarily mean they should. This paper intends to

Social Media today is present everywhere and Brand pages on sites like Facebook, Google+, YouTube and Twitter have gotten popular around the world. Concept of marketing has changed with the customer engagement on these platforms.

The marketing industry is an elaborate network that links companies to their consumers, primarily through written communication. The main objective of marketing is to identify trends and patterns in consumer behavior, and utilize the data to influence consumers to purchase more goods. From a macroenviroment standpoint, the general conditions of a market are heavily dependent on global environmental factors. The most significant factor that influences the markets today is technological advancements. Since the release of Facebook, Linked-in, Twitter, and Myspace in the early 2000s, the number of people using social media has increased to over sixty-five percent. The ever-growing dependency on social media platforms, has given marketers the tremendous opportunity to further market potential consumers. Social media marketing is a specific form of marketing that focuses on producing ad content that social media users will post on their own networks. This particular marketing technique is effective because ads and content are created, based on what personal information users post on social media. Firms and organizations that advertise their brands on social media are more likely to increase their customer base and annual revenue. By doing so, companies are able to increase exposure of their brand and widen previous hidden, customer bases. As a marketer, the fine line between right and wrong is often blurred. The amount and

In the implementation of internet/interactive marketing strategy through social media, the managers should pay attention and control the content that will be delivered, delivery time, and frequency of conversations (Swidan and Hassaballa, 2013). Based on observations, the frequencies of conversations were unnoticed by Uzone’s social media account manager, seen from the number of retweets and mentions on Twitter are still minimal.

After the detailed investigation of the customers’ behavior, the marketing dynamic strategy is based on the social media platforms as the major promoter. The most essential resources include Facebook, Twitter, and Instagram. These platforms will serve as the basis for constant social media campaigns aimed to increase the exposure to new customers. Thus, the Internet resources will be used to deliver the information concerning discounts, specials, content, etc.

Social media websites allow users to be able to freely communicate their thoughts, likes and dislikes, advice, photos, and more to those who follow them or whom they follow on websites such as Facebook and Twitter. Users are then able to communicate back and forth with one another on an instant basis. This communication tool has quickly revolutionized the realm of advertising and marketing by making the communication a two-way street. Advertisers are now able to interact with their target audience by posting digital ads through their news feeds on websites like Facebook and even suggesting companies that are similar to the ones that the user has previously liked. With this interactive communication tool at hand, it is highly recommended that advertisers advertise their product/brand through social media.

There is a significant change in the way consumers interacted with brand from the traditional marketing arena to the modern times when social media has become a trend and a profitable mode of marketing as it allows consumers to directly engage with brands at their own will which means that that there are high chances of getting genuine customers through engagement. Social Media presents varied and a great number of tools that can not only allow users to engage but also enable brand track the result of their marketing efforts.

As seen in product marketing, successful marketing requires organizations to think outside of the box and find new ways to communicate to their consumers. The majority of consumers utilize social media such as Facebook, Twitter, Instagram, and YouTube; organizations must exploit their marketing techniques on these sites in order to maximize their advertising range (Adis, Ing, Osman, Razli, Pang, Sondoh, & Majid, 2015). Not to mention, social media marketing has become more popular because of its cost-effectiveness and efficiency in reaching and engaging with consumers (Castronovo & Huang, 2012). For this reason, social networking is becoming a necessity, according to St. Clergy (2012),

As we entered the digital information age in the 1990’s, many people across the world truly believed that Jan. 1, 2000 would bring the end of the world with it. While this was far from true, the ease of access to information that came with the turn of the century still brought upon unbelievable changes to the world as many people had known it to be. One of the biggest changes is the evolution of advertising from print and TV, to now include audiences across the internet through the use of social media marketing. Social media has truly had an immense impact on companies and the way they advertise their products and their services to their consumers. They are realizing that digital advertising has become one of the most important means of reaching customers in the information age. So important that businesses have had to dramatically increase their social media advertising budgets over time (Zhu & Chen, 2015, para. 1). Despite the importance of social media, the impact of using it has shown businesses that they also need to acquire a better understanding of how to use it to properly engage with customers. Overall, when used correctly and budgeted for, it has become an essential part of the marketing process.

Social media is used to define the online means of communication, collaboration, share, and cultivation between interdependent platforms (Tuten and Solomon, 2014) and social media marketing is the use of social media to induce consumers to buy or support a brand, company, website, etc (Barker et al., 2013). Today’s advertisements are much more interactive and specially designed for a targeted customer because social media provides this facility. Also, it helps companies to track customer’s age, gender, habits in a way to adapt their products and reach them more easily.

Today, the business marketplace is much more productive than any other point in the past history. Today, creating a social media presence for your company or brand has become a check-box item, a crucial part of creating brand awareness and connecting with the billions of social media users across the world. However, it 's powerfully choosy and is advantageous to only those who 're capable enough in mastering its complexity and thus rising above the clamor of concurrent competitive messages. Undoubtedly, the time-honored marketing avenues such as radio, television and print, have become completely outdated and thus have lost their supremacy in the past decade. The main reason behind this is the increasing use of the Internet and the ever exploding social media platforms.

Notwithstanding it simplified the process of marketing to some extend, online channel is never easy to manage. Instead, it includes multiple formats of communication aiming at variety of target customers, such as banner ads appearing on web sites, personalized e-mails sent by organization marketers and so forth (Palmer& Koenig-Lewis, 2009). Consistent with this media revolution, in recent years, social media, which further decrease the cost of communication for companies tremendously, has become a major hit in marketing and media field (Palmer & Koenig-Lewis, 2009).

The development of any effective Integrated Marketing Campaign (IMC) strategy in the past relied on offline and static, relatively unchangeable online series of websites. These websites in the past acted much like electronic billboards, pushing information out to customers but not getting any in return. Social media has created an entirely new experience for customers, prospects and marketers alike; now there is the opportunity for a much more interactive, open conversation (Singh, Sonnenburg, 2012). And in this conversation, the

Traditional marketing communications mainly rely on television, radio and newspapers and other media, which is one-way medium. (Banerjee, 2015) Its mode of transmission is monotonous, high communication costs, and the communicating effect is hard to accurately evaluate. However, the reform of social media which is two-way communication can bring to the changes of integrated marketing communication, with which the using habits of consumers have dramatically also changed. Therefore, the traditional media and former marketing tools cannot meet the requirement s of new media age. Enterprise should combine traditional media with new media (especially for social media) to develop marketing strategies in order to enhance brand value and