Advertising And Its Effect On Society

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There are many things in the world that appeal to mankind. We can often relate to those appeals through different colors, shapes, and also the feel of something. What do I mean by the feel of something? I mean that, as a person, the mind has the ability to relate to an image or picture to evoke a feeling, or emotion, to either help a cause or fall into a trap. This is where advertisers grab your attention into buying a product. Although sometimes advertising can be quite annoying, it can also help in persuading you to buy a product or service. You may be looking for a specific product for a specific purpose or maybe you have heard of a product simply through its exemplary advertising. There are different viewpoints to advertising and many…show more content…
They can be on cork boards or the walls of buildings, offices, and public transit services. Anywhere and everywhere there are advertisements. You may ask yourself, why are there even advertisements at all? Well, it depends on who you ask. If you ask one person what they think the purpose of an advertisement is, they may say that it is just some annoying picture trying to get you to buy their product; however, another person may say that the purpose of an advertisement is to make a product well known by making an appealing advertisement or picture for their product. Both types of people are correct in their own rights, but it is the interaction of the advertisements with their intended audiences that determine if it is just another annoying ploy to get you to buy or a genuinely persuasive technique that catches its audience at precisely the right moment and promises just the right outcome. Companies today are always trying their hardest to make their products seem interesting by using colorful images with textures that make you stop and see what they are trying to sell. They not only use intriguing images and textures, but they get you with the so called “weasel words” (Lutz 196). “Advertisers use weasel words to appear to be making a claim for a product when in fact they are making no claim at all” (Lutz 196). These weasel words are all over in the advertising world. These words are designed to appeal to our logical, emotional, or ethical values that dictate how we
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