Advertising And Peer Pressure : Advertising

The average number of teens watch almost three hours of television per day, which reveals them to thousands of images of violence, sexuality, from advertisements, according to the research done by scientists, by the time today's teens reach their old age, they would have watched between seven to 10 years worth of television during the trajectory of their lives. The content and the amount of television that teens watch substitutes other activities and could have a negative influence.Brands fascinating to teens take advantage of their particular vulnerabilities, the desire to fit in, to be apprehended as attractive. Teenagers have become the main target for advertisers. Teenagers are impulsive and invariably want the latest and greatest things. Advertisers see teenagers as great gateways to persuade themselves into buying their product. Teenagers come across over 40,000 advertisements per year whether on the Internet, TV or in their schools. Ads are constantly telling teenagers to buy this, look like that, or act a certain way. There are negative sides to advertisements harnessed towards teenagers. Teens are extremely accustomed to their place in the peer ranking, and advertising acts as a kind of "super peer" in leading them toward what's cool, what's satisfactory and what’s acceptable.Many teens are highly resistant to messages around body image, and marketers use this to their advantage with their

The whole world has seen ads in magazines where the attractive blond-haired person is showing off a bathing suit and a beefy man is looking right at her. Ads like these are misleading due to the impact they put in teen minds. Young teenagers and boys are influenced everyday by these advertisements. Young woman wants to be slimmer and look attractive, the truth is modeling in teen magazine ads have harmful body images. The figures seen in magazine advertisements drive young woman and young boys to put their own body at risk and go beyond what is healthy to attain a certain image of perfection. Teen magazines should forbid advertisements with models with unhealthy body images, causing teens to doubt their own self-worth (Peterson, 1994).

Various studies have demonstrated that when women are shown both photographs or TV commercials with extremely slender models they indicate an increase in dissatisfaction with their body (Crouch & Degelman, 1998). A study regarding social media specifically, was conducted by researchers at the University of Haifa on 248 girls ages 12 to 19; they found that the more time girls spent looking at pictures on Facebook, the more they suffered from eating disorders such as Anorexia, as well as other conditions including a heightened urge to diet and lose weight (University of Haifa, 2011). Media access is

Social media creates an ideal body image in an adolescent’s mind that affects them in various ways. Having an ideal body image can lower self-esteem in some adolescents’ creating eating disorders, and this idea of getting plastic surgery as they get older. Social media is steadily increasing and has heavily influenced adolescent’s to be more aware of their body figure. As a result, many adolescent’s have developed low self-esteem due to the fact that social media continues promoting fit women and creating the idea that women need to be thin to be loved or accepted by society; this can cause harm to adolescent’s because they feel the need to fit in to society.

Research shows that over 80 percent of 10-year-old girls fear becoming “fat” (NYC). Young girls are not satisfied by their body image and it is causing many issues. Even though young girls may subject themselves to body image issues, social media destroys girl’s self-worth because of the fashion industry and prolonged time and use on social media.

The media is questioned if their presenting a healthy structure of body image for teenagers. The Majority of images portrayed on social media consists of slim, bright and/or flawless people which is known to impact teenagers personally and will feel different due to their difference in weight and appearance. This preview will indicate whether most body images shown online stand as a respectable size to teenagers viewing the image or impersonates a low point of view for the young audience. Over the decades’ social media has produced a substantial indication of how your body must look. The issue is where if this depiction is a healthy or unhealthy circumstance for the teenage perception.

The culture of media has now taken a large affect on young girls and their body images. Young girls are feeling dissatisfied with their bodies because of the way society views women. The media tells us what to look like, what clothes to wear, make-up, what cars to drive, and sometimes what to eat. Media is changing people constantly through advertising and by showing us the looks and fashions of celebrities. Advertising has negative effects on the formation of oneself as seen through the nature of the promotion of its’ products. This effect is particularly prevalent among young adolescent girls. Young girls feel the need to join dietary plans or result to eating disorders Advertising in society results in negative effects on girls through self-image that leads to harmful consequences. The media is the biggest factor contributing to girls’ dissatisfaction with their bodies, causing eating disorders.

Along with the unrealistic body images on social media it drags along obsession with dieting, food, and appearance in young adolescents creating eating disorders. “Adolescents diagnosed with serious eating disorders such as anorexia nervosa and bulimia often report that their symptoms can be linked to the bullying they received from their age peers as well as the unrealistic media images presented as an ideal for them to follow.”(www.phycologytoday.com) The unrealistic body ideal that they feel they need to follow has a big impact on the way teens look at what they are eating, and their weight and shape which can lead to serious eating disorders. “Adolescent females who are unable to conform to the ideal being put forward by movie, television find themselves taking extreme measures to be more like their role models.” (www.phycologytoday.com) Teens feel that it is important to become like their role models that they see on social media and go to extreme measures to become the ideal weight and shape

We see ‘ideal selfs’ on the television, so when we log into Facebook, or Twitter, we too create ‘ideal selfs’. If we look at media creating negative self-esteem, the main demographic it effects is women aged about 14-18. Girl Guiding, an organization created for promoting girl’s voices and opinions to be heard conducted a survey, called the Girl’s Attitude Survey. This survey included girls from 11- 21. In 2009, 36% of girls from 11-16 were unhappy with their looks. 1 in 6 girls said they were worried they would develop an eating disorder. They asked girls from 10-21 what aspect they would like to change about themselves. 33% of girls 16-21 wanted to be thinner, compared to 17% of girls 11-13. 66% of girls 16-21 have watched what they were eating, or cut down on their diet. In 2013, 87% of girls from 11-21 thought they were judged more on their appearance and looks than their ability. 80% of the same demographic believe that the media places too much discussion on the bodies and weight of girls and 71% of girls say they would like to lose weight. 31% of girls from 16-21 considered cosmetic surgery, and 47% of girls from 11-16 are unhappy about their looks. You can see that through the years, girls have become more body conscious, and mostly in a negative way.

Approximately 14 million U.S. teenage girls don’t like how they look. The number of women who feel confident in their bodies is dwindling quickly and is being fueled by edited pictures they are comparing themselves to on social media. The Time magazine article “How Social Media Is a Toxic Mirror” by Rachel Simmons tells of the risk for everyone to feel self-conscious about their bodies. However, those most at risk are teenage girls who spend a significant amount of time on any form of social media. In response to the article, I agree with the negative effects social media has on the body image of teenage girls because I have seen girls trying to change their bodies. I also see the effects logos and pathos have on the strength of the article and what would make it a stronger and more credible source for information on teen body image.

The ideal body image that is seen by society is being tall, thin, muscular, and fit. It is commonly seen across various media platforms, making it more popular. The group of people that are targeted ranges from teenagers to adults who engaged in social networking websites (Fardouly and et, al.). The increase in media consumption has proven that it leads to body dissatisfaction among consumers. A statistic from Body Image shows, “Similarly, 90% of 16-24 year olds in the United Kingdom (Office for National Statistics, 2013), and 90% of 18-29 year olds in the United States (Pew Research, 2013a), use social networking websites” (Fardouly and et, al.). The amount of exposure to social media is relatively high in a particular age. These social networking websites have images that are constantly

We live in a media-saturated world especially, in western society that provides a significantly influential context for people to learn about body ideals and the value placed on attractiveness that influences the way they perceive themselves. Media invades our lives through television, radio, magazines, newspapers, cinema, advertisements and internet and is very influential on vulnerable adolescents who cannot distinguish what is real and what is not Lopez-Guimera, Levine, Sanchez-Carracedo, & Fauquet, (2010). Mass media contributes to the promotion of the thin ideal as a way to achieve social approval, recognition, and success; in addition, it promotes dieting and food restriction as a socially agreeable practice. In America, body dissatisfaction has reached normative levels among girls and young women. Approximately 50% of girls and undergraduate women report being dissatisfied with their bodies, these perceptions begin at an early age of 7 and exist

There is no denying that social media: Instagram and Tumblr, has a significant influence on all of us. The current effects of social media have increased dramatically among young women aged between 15 and 25. As stated in the study by (Grabe, Ward, & Hyde, 2008) that the high exposure to social media portraying the thin-ideal body may be linked to body image disturbance in young women. They used a meta-analysis examined experimental and correlation studies testing the links between media exposure to young women's body dissatisfaction and the unconscious behavior towards having a thin ideal body. The results by (Grabe, Ward, & Hyde, 2008) support the claim that high exposure to social media images depicting the thin-ideal body is related to

Social media plays an immense role in the way that stereotypes about attractiveness is conveyed in regards to body image. As Gerbner and Gross wrote in 1976, the cultivation theory states that high frequency viewers of television are more susceptible to media messages and the belief that they are real and valid. The subjection to social media can cause an idealistic view amongst young girls and women alike. Among the mechanisms of human agency none is more central or pervasive than beliefs of personal efficacy (Bandura, 1997). This belief that these body types are achievable can lead to females being dissatisfied within their own skin. The result of the discontent can potentially lead to eating disorders. Body dissatisfaction occurs when views of the body are negative and involves a perceived discrepancy between a person 's assessment of their actual and ideal body (Cash and Szymanski, 1995 and Grogan, 2008). It is estimated that approximately 50% of adolescent girls report being unhappy with their bodies (Bearman, Presnell, & Martinez, 2006). Surveys have revealed that the exposure to social media can cause body dissatisfaction, eating disorder symptoms’ and the concept that thin is “beautiful” amongst young girls and women (Botta 1999; Harrison and Hefner 2006; and Stice et al. 1994). With media influence, the question is the strength of the effect, studies indicate the effects are small in scale; they are likely to operate in accordance with particular differences in

Social media has a huge impact on a teen’s impressionable minds, since teens are bombarded with the pressures of buying the newest devices and apps; But not only does social media pressure teen’s to buy these items, it also pressures them to have the “Perfect Body”. In today’s society we have been influenced by celebrities and the media’s ideas of what the “Perfect Body” is. Whenever we go on our favorite apps, you are bound to find an ad featuring a popular celebrity (or model), posing with a waist shapers (or FitTea) (and/or photoshopped to a point where they are unrecognizable); (When teens see this, this makes teens think differently about