Advertising And Peer Pressure : Advertising

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Advertising and Peer Pressure Advertising on social media is a necessary evil. It is required to keep sites free to use. Social media is especially attractive to advertisers. Advertisers can target a more specific group of people based on information collected by the sites. Facebook began using advertisements back in 2006 to generate income. Meanwhile Twitter began using “promoted tweets” in 2010 as an income source. Promoted tweets are ordinary tweets purchased by advertisers who want to reach a wider audience. Both sites have pushed advertising to mobile devices as well, further increasing its reach. More teens are becoming body-conscious in their early teens. Experts blame social media and celebrity culture for putting these unrealistic images in the minds of teens. “One in 10 teenage girls is ‘extremely worried’ about becoming fat and one in four has tried dieting, the first large-scale study of its kind has found.” Two thirds of 13-year-old girls are afraid of putting on weight and as a result, more than half of them avoid certain foods, according to the study by the National Institute for Health Research.” It is also notable that those who practice unhealthy weight control methods were 40% more likely than other children to be overweight and 90% more likely to be obese, by the age of 15 (Dixon). Teens are becoming very self-conscious of their body image and these expectations are shown in advertising on their social media page. They see it everywhere they go.

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