Advertising And The Emotional Response Of Advertising

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One very prevalent demographic that advertisers appeal to are parents. People are able to relate with these family oriented ads more than any other type of advertisement out there. From cars, to toys, to baby products, and more, many consumer items are something that parents will need to buy. With parents being one of the largest possible groups of consumers in our world today, its no wonder these companies are targeting them. I looked at and analyzed 4 different commercials from 3 different companies; Lego, Huggies, And Coca Cola. All of them were specifically tailored to parents. I found there to be an incredible amount of similarities almost as if they were following a specific formula. In addition there were also some differences in…show more content…
To start off, the colors in the scenes were always very soft, almost like they were straight out of an award winning Sundance festival film. Also, in every ad the main scenery was a very realistic home; the type of house that the ideal modern, middle class family would own. The houses were not too fancy but not too worn down. This shows that they were specifically appealing to America 's middle class, which most parents fit into. The characters were very happy, normal looking children and young parents, across the board. All of these visual details tie into the emotional response that they are trying to get out of the potential consumers. Creating a very sentimental and well-written dialogue is equally important, if not more than how the footage is presented. The other main similarity that you will notice, is the insightful and thought provoking speech and sentiment that is portrayed, as well as the music used in the commercials. In every single ad either the child or the parent was supposedly narrating the entire clip. The goal was to create very meaningful dialogue to go along with the equally meaningful scene. This is another way that the advertisers can tap into the consumers brain and evoke a powerful emotional response that creates a lasting memory. The main thing that was highlighted in the dialogue was the special bond that occurs between mother and child, as well as father and child. While both dads and moms
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