Advertising Bigotry: the Foundation

888 WordsFeb 4, 20184 Pages
In the past, the ideals of American society incorporated numerous stereotypes that even today cause detrimental effects within our infrastructure. The lasting belief of women and African Americans’ inferiority and its harrowing portrayal in advertisements originates from the very distant past. Seemingly from the beginning of time, women all over the world were viewed as lesser individuals therefore they received lesser roles in their society. Since the 18th century, when America first began colonization, women were expected to accomplish subsidiary household management tasks, such as cooking, sewing, and other domestic chores. From the 18th century to the Women’s Rights Movement in the mid-19th century, the roles of women faced meager advancement only strengthening the subservience of women in our society’s ideologies. As women’s inferiority became a part of America’s philosophical framework, the belief of the lowliness of African Americans surfaced and fused with our society’s ideals as well. For over 150 years, our culture wholeheartedly supported the atrocious treatment of African Americans and defended the harrowing subsidiary views of this specific race. From enslavement to outright discrimination, the African American race has been regularly subjected to devastating stereotyping since the 18th century. The traumatic stereotypes that were prevalent centuries ago are still predominant in today’s society and are exemplified in advertisements nationwide. Why do these
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