Advertising Campaign: In-N-N-Out

Unlimited, endless, fast food choices, and yet there are two that stand out above the rest. McDonald’s and Burger King are the two biggest burger fast food chains in the world. So let me ask you this, who has a better menu? Who’s Cheaper? And which one is healthier? This debate will once and for all come to an end, once all of these points have been met throughout my paper. McDonald’s vs. Burger King has been a long running argument. You will finally come to realize that McDonald’s is the better choice for you.

Their mission statement is simple, “Give customers the freshest, highest quality foods you can buy and provide them with friendly service in a sparkling clean environment.” They still use this philosophy in every running In-N-Out Burger open today. If you go to any In-N-Out location at any time they are open, you are almost sure to encounter a massive line all the way to the entrance. Of course, In-N-Out is a family owned business and keeps very tight control of how many locations are built in an area so as not to oversaturate the market and keep their locations busy. Regardless of this, the line always moves quickly and my order is delightfully always correct, and no matter how busy they get the staff remains friendly. This may be partially due to the fact that In-N-Out employees are among the highest paid fast food workers in the industry. I would be lying if I told you that I did not take this into consideration when deciding who to give my business to. The old timey feel of the shop and the uniforms they wear harkens back to a not so long ago time when food and American life was simpler. Local car clubs still frequently have their monthly meetings at In-N-Out parking lots and they feed off of the nostalgic value of each others’

In the history of fast food chains, In-N-Out began as a small joint and quickly developed through the years into a global phenomenon, attracting people ranging from celebrities to tourists from around the world, making itself distinct from the other average burger joints. According to the In-N-Out website, Harry and Esther Snyder first opened its doors in 1948 and “served the freshest burgers, coolest shakes and the hottest fries in a friendly, sparkling-clean atmosphere and has kept the menu the same till present year 2017”(In-N-Out). Keeping a relatively simple menu has allowed this burger joint to attract more customers by focusing solely on perfecting their food. The current stores, having followed Harry Snyder’s philosophy, “keep it real simple, do one thing and do it the best you can” has

Chick-fil-a is one of the fastest growing quick service restaurants in the United States. Specializing in chicken based entrees, Chick-fil-A boasts itself as being the home of the Original Chicken Sandwich. The Chick-fil-A culture is one of connecting with their clientele through clever media campaigns of cows supporting chicken as a staple of your diet. Obviously, the cows advertise how great the chicken based menu is in order to save themselves! A cute, subtle campaign, to undermine their closest competitors who are in the business of selling hamburger based meals. In addition to clever cow commercials, cows hanging off billboards along highways and the popular cow calendar, Chick-fil-a has managed to build a cult like following on social

I think the commercial is directed towards people who are starving and have demand to have their food made fast. The commercials audience could also be younger children because by having them watch it and seeing the bright atmosphere, food that has bright coloring and draws your attention, and happy people may draw attention to the younger kids in hopes they will persuade their parents to go there.

From a study completed by Chicago-based Research International USA completed a study called “Fast Food Nation 2008. The panel consisted of 1,000 respondents of ages 16-65 who provided their inputs with an online survey which was conducted between March 13 through 2008. Which was based on results on fast food restaurants like McDonald’s, Burger King, and Wendy’s are gaining popularity even through the economic hardship and recession. Marketing strategy has become more of influence on kids and young American’s. As population grows and the demand increases of fast food restaurants are expanding their stores to capturing more consumers. Fast food chains are also willing to change their menus to continue to gain and retain repeating customers.

As observed earlier, In-N-Out follows a fairly different strategy as compared to its competitors which totally

REFERENCES•www.mcdonalds.com, accessed on 18 July, 2008•www.mcdonldsindia.net, accessed on 18 July, 2008•en.wikipedia.org/wiki/McDonald's, accessed on 19 July, 2008•http://www.associatedcontent.com/article/263943/mcdonalds_strategic_marketing_mix.html?cat=4, accessed on 19 July, 2008•www.kfc.com, accessed on 25 August, 2008

Due to globalization and increased competition in the fast food industry, a very complex environment is created for McDonald’s. There are various internal and external environmental factors affecting the functions of McDonald’s corporation and demands for new innovations. The factors are as follows:

The fast-food industry is changing everyday. There are new products being introduced in the market and new slogans being created. The companies in the fast-food industry will do their best to make the greater burger, and to make bigger and better fries.

The purpose of analyzing the success story of Five Guys burger is to examine the milestones covered by Five Guys to establish the successful business in private enterprise system. The perfect business plan that Five Guys has includes drivers of change on the system, the ethical and social responsibilities that Five Guys developed towards its employees. Furthermore, a unique strategy of marketing “word of mouth” which helped Five Guys in establishing more than 1000 outlets across the nation instead of spending millions of dollar in advertisement. Overall, this case study helps how an entrepreneur

As of now in the United States there are 22 fast food franchises. McDonalds was the first franchise to open in 1940 and since then they have been the leading and most successful franchise in America (“The Raw Prawn” n.p.). Other franchises include: Burger King, KFC, Wendy’s, Arby’s, and Taco Bell. Each of which target young students and children. Most of them have a value menu where items to purchase are cheap and tasty but very unhealthy. Some fast food restaurants provide a toy for children with their meal which attract them to come again and again ( “Eating Yourself to Death” n.p.). In addition, some restaurants contain an indoor play ground which attracts small children even more. The fast food industry mainly brings customers for their tasty food and simple convenience, they attach a drive thru to their building making it faster for customers to purchase and collect their food which is also less time consuming. Recently in the past few years, fast food franchises have begun to change their restaurant and attempt to become healthier as a whole, in some fast food restaurants they have a nutritional menu to choose from which generally contain healthier food compared to the regular menu (“The Raw Prawn” n.p.).

If we look at the fast food industry today there is room for success. Based on RNCOS’ new US Fast Food Market Outlook 2010, fast food industry growth rate is strong. Especially, hamburger sales growth is reported at the healthy rate of 4.6% in 2008. The market is expected to grow to cross the $170 billion marks by 2010.It is believed that due to the economic meltdown, fast food industry is benefiting from people being more prices conscious. People who were enjoying nice means at fancier restaurants are now turning their choice of means to more economical ways.

Consumer behavior is closely connected with the interactive market as well as products and services. (Peter, Olson, 2010) This report is aim to develop the KFC restaurant in Norwich strategically by analyzing the consumer behavior and interactive markets. Kentucky Fried Chicken (KFC) is a global fast food brand from America which is popular for its fried chicken. (Bell, Shelman, 2011) The quantities of KFC stores increased rapidly all over the world and there is large potential to gain profit and expand the market share among fast food restaurants. (Yum Brand Annual Report, 2015) To develop the brand, it is necessary to enlarge the

1. Competitors – As there are many other restaurants who are trying very hard to compete with McDonalds like KFC, Burger King, and Burger Fuel etc. They are also serving people with same kind of services like McDonalds and burger king is really giving a tough competition to McDonalds at the moment.