Advertising Campaign: The Cross-Promotional Campaign Of Burger King

These commercials featuring flavorsome char-broiled burgers with a delectable hand crafted bun sold at a local fast food joint appeal to me, they make me crave the product. This being said they achieve their goal to convince me I need the product they are promoting. Soon I find myself in line ready to purchase one of these fine burgers, I order a meal and anxiously hand the cashier money. I sit down ready to calm this beast in my stomach. I open the packaging to find a burger sloped together, it looks like a 2nd graders arts and crafts project. Soon I begin chowing down on the burger attempting to satisfy the craving. Halfway through my endeavor of the not so flavorsome burger I begin to feel disgusted. This isn’t the first time and it will probably not be the last. But why? Why do I fall for this multiple times? Maybe megaphone guy has drowned me with his brain deadness. Then I realized I’m getting dumber.

However, it may indirectly change one’s attitude towards hamburgers, especially the brand that was represented in the advertisement,

Well, about the past few years the range has shown that women have eaten more fast food than men. From my perspective and from what I’ve chosen to be the advertisement for Burger King. I realized that Burger King has its own slogan which is “Have it your way”. This slogan is attracting the customer to come in to the store more often. The picture from my ad shown a big burger with some of the products you can have upon your way. Those sandwiches are mostly located in the dollars menus. It’s a great aspect when showing what you have in the store into one ad. The picture is most effectively targeting to all the

In the Wendy’s advertisement, they use logos by saying that their burgers are made of 100% real beef. They also use ethos by showing a double-stack cheeseburger which makes people hungry and want to go get one. When they show good looking food on ads people want to get it more because it looks good so then they will try it other than

Chick-fil-a is one of the fastest growing quick service restaurants in the United States. Specializing in chicken based entrees, Chick-fil-A boasts itself as being the home of the Original Chicken Sandwich. The Chick-fil-A culture is one of connecting with their clientele through clever media campaigns of cows supporting chicken as a staple of your diet. Obviously, the cows advertise how great the chicken based menu is in order to save themselves! A cute, subtle campaign, to undermine their closest competitors who are in the business of selling hamburger based meals. In addition to clever cow commercials, cows hanging off billboards along highways and the popular cow calendar, Chick-fil-a has managed to build a cult like following on social

If you look at a real Whopper closely, you’ll discover that the flame-broiling stripes are only on the top side of the beef patty. Hamburgers are sent through the flame-broiler once and never flipped over. But on television commercials, the beef patty is fetchingly covered with flame-broiled stripes.

Clever advertising campaigns throughout the years have also shaped Wendy’s into who they are today. The ads helped to support growth in their early years, while also boosting sales. The first Wendy’s ad aired locally in 1972, and was named “C’mon to Wendy’s.” The ad stressed their “Quality is our Recipe” slogan and featured Wendy dancing with hamburgers. In 1977, Wendy’s first national television commercial made them the first in the restaurant business to have a national ad with less than one thousand stores. Known as the "Hot 'n Juicy" campaign, the ad aired for three years and won a Clio Award for creativity, which would set the bar for future Wendy’s ad campaigns. The ad attacked other burger restaurants, suggesting that their burgers were “dry and chewy,” while proclaiming their burgers to be “Hot ‘n Juicy,” and would show customers wiping the grease from their mouths after taking a bite.

For my first ad, which is the newer commercial. It was trying to get people to come for an "All Day Brunch Burger with free refills of fries for a low price. The audience would be young working class people who like to go out and have fun sometimes. This commercial shows the ingredients for

The Chick-fil-a campaign is something that has clearly been successful since the 90s. “Good PR is not just about the over-glorified launch. Good PR helps build and sustain a groundswell of brand support — incrementally changing consumer behaviors via a steady stream of relevant and candid communication to both “media” and “consumers ““(The 7 Elements of "Good" PR”,2009). The Chick-fil-a campaign has done just that. The brand support has been a big success for the last decade and has not failed yet. Over the years the changes in the ads have only become timelier to the age we live in now. No matter what year you look at the campaign there is a cow with the same style writing throughout. Chick-Fil-A does a good job making their message

For over 80 years, the company’s name has been symbolic of its heritage. The word “steak” stood for STEAKBURGER. The term “shake” stood for hand-dipped MILK SHAKES. Gus was determined to serve his customers the finest burgers and shakes in the business. To prove his point that his burgers were exceptionally prime, he would wheel in a barrel of steaks (including round, sirloin, and T-bones) and grind the meat into burgers right in front of the guests. Hence arose the origin of our famous slogan, “In Sight It Must Be Right.”

Burger King is trying to advertise one of their burgers with a simple ad, but the distinctive details and symbolism is offensive to some viewers. We’ll start with the slogan because it’s the most visible content of the image. The slogan says, “IT’LL BLOW YOUR MIND AWAY”, all in big capital letters with white ink over a dark background. “IT’LL BLOW” is bigger than the rest of the text. The composition of the image overlaps

This commercial begins smoothly enough. LeBron James, this NBA star, is at this undisclosed club, and wants to get in. He is then approached from a McDonald’s worker asking him for the secret pass code. LeBron then tells her “special sauce”. He is let in and the commercial begins to say that in this club, only the best of the best gather there. It shows LeBron James being the newest member of the club as it simultaneously shows Johnny Manziel, Alex Morgan and Ally Raisman all there already. The commercial voiceover then goes “what does one serve the best basketball player in the world?” and then it shows a vivid picture of the new Bacon Clubhouse Sandwich all while describing what’s inside this new sandwich by McDonald’s. It emphasizes on the special sauce

When searching for the answer, people will seek it anywhere, and sadly, many fall into the vulgarity of this ad. Pollan explains this notion when he says, “When you can eat just about anything nature has to offer, deciding what you should eat will inevitably stir anxiety, especially when some of the potential foods on offer are liable to kill you” (3). Although a hamburger may not kill someone, the insinuation of sex in the ad can drag people down to the nasty greasy level of the burger.

Promotion- McDonald promote this burger by advertise on newspaper, television, radios and big banners on roadside.

Blige includes that the snack wrap has “crispy chicken, fresh lettuce, three cheeses with ranch dressing wrapped up in a tasty flour tortilla” (Mary J. Blige Burger King Commercial). The crowd dances to Blige’s singing as it appears to very catchy. The commercial was originally aired then taken down because it appeared to be racist and was not complete as stated by Burger