Advertising Change In The 1920's Case Study

Advertising is a form of communication between producers and consumers attained through marketing which persuades, encourages or manipulates the consumer to be drawn to a certain good or service in order to increase recognition and promote sales. In order to successfully promote a good or a service, sellers use advertising techniques that have had to be altered and improved over time as fashion, values and standards of living change. Advertising research and marketing research works to improve the effectiveness and efficiency of advertising and the most common advertising techniques focus on appealing to their targeted audience through appropriate persuasive language and visual elements. This paper will explore the evolution

Prior to the industrial revolution in America, businesses were small and family owned and did not cause many problems. At the time the largest enterprises only employed around 50 people (“Corporations”). With only small businesses up to the 1870’s the government was able to follow laissez- faire policies. However, the industrial revolution grew in Europe and quickly made its way to America. Businesses rapidly began to grow and monopolies formed. The need for railroads and transportation supported the growth of industries ("Corporations”). The railroads made it easy to transport manufactured goods across the nation (“Industrial”). Robber barons, John Rockefeller, Andrew Carnegie, and J.P. Morgan, took advantage of the need for new industries and quickly began to ruin the country; their monopolies controlled everything. The formation of monopolies and trusts eliminated competition and drove prices of basic items up (Benson). Consumers began to have only one expensive option for things they

In order to feed the people in the cities, farmers had to find ways to grow bigger crops and transport the food back to them. Since the farmers were now focusing specializing their trades they had to rely on the people in the cities to supply them with factory made goods. This back and

1700’s-1900 Advertising has gone through several periods to be developed to the extent that it is today. Beginning in the 1700’s, the concept of the newspaper began to take hold of the early American Colonies. It wasn’t until 1736 that the concept of advertising became an aspect of newspapers due to its popularization on the count of Benjamin Franklin. Franklin began to use advertisements to sell items such as wine and mathematical instruments, and he used his expertise to teach stores to advertise by utilizing illustrations. With the Stamp Act of 1765, advertising became more relevant than news as colonists responded to the act with several illustrative advertisements. With the

Over the last century, the industrial revolution, with the growth of large industries, and the expanded

This overall increased the European population all around the world along with the decrease in death rates, better crop production, growing of grain from farms in North America, and the tactic of preserving food by refrigeration

Most explanations of the reasons for the rapid growth of business outline three main factors. First, it is the shift from water-powered to coal-powered factories, which enabled manufacturers to locate their plants nearer to markets and suppliers. The new technology also allowed producing bigger quantities of goods at a lower price, while the quality has also risen significantly. Second, the transportation improvements allowed firms to distribute their products to regional or national markets. A great role here was played by the development of railroad. Instead of only being able to ship goods to a local and regional market, railroads now made it possible for companies to ship and sell their goods outside traditional local markets. But even though the railroad now made it possible for the companies to sell their products to other regions, they had now to find a way of paying for shipping and still being able to reach Break-even point and compete with other regional companies. Third reason is the development of new financial institutions, such as the stock market, commercial banks, and investment houses, which increased

By the introduction of factory systems, there were more jobs for the people of the society, more production of goods, and an increase in the economy. As a result of more jobs, many people moved to the cities, leading

Individuals migrated towards the cities, where work in factories and mills was readily available. This resulted in the creation of larger industrialised urban centres, and a disintegration of rural traditions and skills.

Intro: Vintage Advertisements are interesting because it allows us to look in the past and see the way people lived and products were used. The two ads I chose are from the 1930’s and 1950’s. They are interesting because you get to see how much fashion has changed and standards have changed since the 1900’s, in reference to women’s weight and how they dressed. In a 1959 ad, it shows a woman in a bra and corset. The ad suggests that women should look thin. In a 1935 ad that also refers to women’s shape with a picture of a woman and the slogan “ Dangerous curves ahead.” Both ads depict women as objects and that their identity is tied to their bodies. The 1935 ad presents a persuasive argument because women followed fashion trends that dictated women's body shape. Women are judged by appearances and what they look.

The perceived prosperity of the 1920s was not only misleading, but was the catalyst that changed habits and norms of the American citizen and the American Government that lead to the economic problems soon to occur. One of the first major changes that truly influenced the average American was Advertising and the new idea of Consumerism. “Advertising and its focus on increasing consumption shaped the new society. President Coolidge considered advertising the most potent influence in adopting and changing the habits and models of life, affecting what we eat, what we wear, and the work and play of the whole nation” (Goldfield, 699). The 1920s were the start of every surface imaginable being covered by an advertisements. Now clearly it is not as much as today, where literally anything and everything will have branding on it. However, in the 1920s advertiser started using things such as radios, billboards, movies, streetcars, and even junk mail to get their product in people’s minds. (Goldfield, 699). Advertisers even started going as far as discrediting and putting down their competition, claiming newer and better formulas or a much better taste (Goldfield, 700).

TV advertisement has been a way of reaching people since the 1920s. Today is no different as Donald Trump reaches out in multi-medias to try and gain support for his presidential campaign this year. Trumps first advertisement is titled “Motherhood”, and rightfully so. It talks about what he plans to do to help mothers further their careers, while raising children. In this ad his daughter, Ivanka Trump (who has two kids of her own) is the spokesperson. “Epic”, the second advertisement, is clips of news casts, interviews, rallies, and campaigns pieced together to promote the image and the mass support of Donald Trump. This advertisement was made earlier in the race and has a very broad over view of what policies he is planning to use to “Make America Great Again”. While both advertisements shed light on the candidate’s campaign and his future policies, the “Motherhood ad focuses on the future of American mothers and building new opportunities for them, so they aren’t limited to being housewives, and the Epic ad is geared towards his policy of immigration, and mostly his triumph of gaining supporters across the country.

During the industrial revolution there was great migration of workers from rural areas to the cities. Workers moved from rural area to the urban areas for job. There was a mass scale of movement during this period that the cities were barely able to cope. They had to add roads and infrastructure, sanitation and waste management, policing and the adding parks school and collages.

Today we take many of these changes for granted, but at the time the impact was immediate and dramatic. It was only a generation earlier that many people had to rely on carrying water to their homes and heating it over a fire for baths or cooking. They had no way to keep food from spoiling in hot summer months. They had to light their homes and businesses with dangerous open flame sources of light and heat. All of this changed rapidly with the introduction of electricity into homes. Washers, dryers, dishwashers, radios, televisions, vacuum cleaners and all other sorts of devices designed to improve and simplify lives would soon find

At the beginning of the 20th century, what was considered a 'necessity' was very different than it is today. Indoor plumbing was not a given. Food was kept cold in an 'ice box,' with real ice, rather than mechanized refrigeration. Depending on where you lived in the country, lighting during evening hours was unknown, and gas lighting was the only way to illuminate the darkness. Not until the 1930s did the Appalachian region receive electricity, through Franklin Delano Roosevelt's Tennessee Valley Authority ("TVA," U.S. History, n.d).