Essay on Advertising Changes Social Values

2446 Words Jan 20th, 2012 10 Pages
Change is imminent. As resistant as people may be to alter their patterns everything changes over time, especially social values. Whether it be new technology, changes in the economy, or new understandings, values never stay the same. Nothing reflects these values more than advertising and trying to appeal to the peoples need to “fit in” with the values of society. Since the beginning of advertising the sellers are trying to find ways to make the consumers buy into their goods or services and there is no better way than to reflect on how people’s attitudes and beliefs are focused. Changing social values are always reflected in advertising for consumer products. As social values change so too does the approach that advertisers take …show more content…
The shift that we are seeing due to the recession is that companies are starting to offer more information on their services in order to help the consumer make a better decision for themselves, rather than say putting a cute little baby on TV because they think people will be more likely to buy from them because of that. One article states
Consumers often make financial choices that are not necessarily good for them. Errors in choices arise from certain financial biases, emotion, incomplete information, and limited understanding. Consumers are often skeptical of advertising whose claims are difficult and complex to understand. They rather prefer advertising that assists them in their economic decision-making. Consumers are accountable for responsibly using financial products and those who get in over their heads must find a way to manage fiscal responsibilities. Financial services organizations should provide their consumers with information about the consequences of inappropriate financial management(Changing 2011).
In a study done by Taejun Lee, Ronald Taylor, and Wonjun Chung, advertising strategies were studied to see how they will be affected due to an economic crisis. According to Lee (2011), “The Great Depression revealed that successful companies did adjust
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