Advertising During The Cold War

Decent Essays
During the era after World War 2 ended and before the Cold War began, advertising started to become increasingly popular. Companies would use ads to persuade the consumer into buying various goods or services that were being advertised. These propaganda agencies used a “you should buy it to fix your problem” mentality. The ads in today’s society target certain age groups with a variety of aspects that might interest them into buying a product because they, the consumer, want to fit in and be a part of something.
Before Marlboro Man, there was Marlboro Woman that was used to target only the female audience. This ad, however, was not targeted towards men because the cigarettes were considered feminine at the time. In 1957 Marlboro created
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