Advertising During The Super Bowl

The impact of the Super bowl has been a phenomenon. In fact, since January 1967 “it has become part of the American culture, which illustrates that it has become the single-most important event in the sporting world currently” (Johnson, Savidge, pp. 83). The Super bowl had quite humble origins, which is why it is shocking to understand as to why this game became vastly popular and remains that way. In fact, one would notice that it is a county fair, a weeklong convention along with an unofficial national holiday with the right game for the television. Therefore, the name of the game is no exaggeration. One can also notice the economic trends and success of the Super Bowl. The economic footprints of this particular game are actually more

During the Superbowl people usually enjoy the some what famous commercials. Some are very good and others are not that good. This year's Superbowl contained both the good commercials and the not so good commercials. The two Superbowl commercials that were very entertaining was the Skittles commercial and the Febreze commercial. Both were very entertaining because they wanted to catch the audience's eye on how funny they were plus to get people to buy their products. Both of these commercials were very entertaining. But, which one was a better commercial?

The Superbowl commercial that was most persuasive and entertaining was Doritos Blaze v.s. Mountain Dew Ice. In the commercial the two have a battle, hot v.s. cold. Today everyone craves new foods from on TV and it all depends on the advertising of the object. The fun attractive thing about this commercial was the songs they chose and the famous celebrities for the commercial. The main two celebs in this advertisement were Peter Dinklage and Morgan Freeman who well known in the US. This commercial will surely make people dance, sing along, and persuaded to try both products advertised.

The 2017 Superbowl commercials tried to persuade it's viewers to buy it's products. They did this by making their commercials funny, entertaining, and/or by messing with the viewer's emotions. However, some of these commercials or ads were more persuasive than the others. The ads can be more persuasive than another by it being more entertaining than others or by it messing with the viewer's emotions. One example of this, which isn't a Superbowl commercial, would be the animal rescue ads, which make it's viewers sad and wanting to help the homeless animals. Many Superbowl commercials use different ways of persuasion to convince it's audience to buy something.

A well written summary for a well written article. We've all seen and remember the famous Superbowl commercials. I agree that the reasons companies purchase such short air-time for so little is because they believe they are getting more use out of their dollars spent. I believe companies purchase the allotted time because they view the opportunity cost is well worth it. As I stated earlier, we all remember the famous ads during the

A Superbowl commercial I thought was good was a Mountain Dew Kick Starter commercial. They made it very entertaining to watch. In the commercial they used a strange made up animal called a "puppy, monkey, baby." They combined 3 things that people liked, or thought was cute. They took all "three awesome things combined" and made it one. The puppy,monkey, baby just said it's name through out the entire commercial.

“People not only watch the Super Bowl for the game, they watch it for the commercials. If that not an advertisers dream I don’t know what is” (NFL Freakonomics episode 14, 2012). The NFL Super Bowl, the biggest television event of the year, every year. In 2014 the XLVIII Super Bowl called an unprecedented 111.5 million viewers worldwide (Nielson, 2014), with the US accounting for 90% of the global audience (AdAge, 2014). The XLVIII Super Bowl (Seattle Seahawks vs Denver Bronco’s) is the most watched televised event in the US of all time (Forbes, 2014), with four out of the past five Super Bowls have also earned this title (previous number one Super Bowl was the 2012 New England Patriots vs New York Giants game), meaning that the Super Bowl is consistently the most watched televised event of the year, bigger than the 50 million watching the Macy’s thanksgiving parade (business insider, 2013), even bigger than the 2014 Sochi Winter

On Sunday, Feb. 4, fans and viewers alike watch Super Bowl commercials on TV screens because they are creative and entertaining; not to mention, they bring a lot of money. The Super Bowl is known for the football game itself as it will ultimately lead to the new NFL champion of the year; however, it is also known for its humor driven commercials. It can now be said that these commercials have become a big part in Super Bowls as each and everyone of them compete for the viewer’s attention. Viewers vote for their favorite and least favorite commercials and advertisers make an effort to make successful ads, giving considerable large amounts of money to make this possible.

At a whopping price of $5 million for a 30-second time slot during the Super Bowl, advertisers were tripping over themselves to reserve one of the coveted spots.

Although there were numerous memorable Super Bowl advertisements throughout the years, one of the most interesting commercials that aired consisted of an Apple commercial with the release of its first Macintosh. This iconic commercial first aired in 1984 where it emulated the concept of the '1984' book written by George Orwell where everyone was a conformist and viewed under the watchful eyes of Big Brother. In the commercial, everyone is following protocol while wearing monotone gray jumpsuits with the same hairstyle. On the other hand, there is a fit-looking woman who is running away from the guards while holding onto a hammer. It appears as if the woman is running towards where the rest of the men are, who are all sitting down while watching a dominating figure on the large screen. The man on

A T.V set may be more dangerous than the kitchen stove because not all the programs are desirable, which most Americans own a T.V set. There are many television critics, which I have heard critics express negative opinions about most of the programs on television. The chief objections are that television has raised the crime rate among young people and has caused students test scores to go down, which we let these programs into our house every night. In addition, many parents believe there is too much sex and violence on the shows, when networks put these shows on early in the evening. Indeed, the majority of the shows are full of fighting and killing, when networks offer these programs night after night.

During the Suber Bowl, at commericial break, there were lots of commercials that I thought was funny, but there was one that I thought that was really funny to me. The commercail was for Esurance, where the people were passing on a money football in very funny ways. That commericial might have made them a succesful business. So why is that one commercial so funny?

According to Forbes magazine, 31.1% of Oscars viewers were more likely to buy a brand after seeing a commercial during the program, as opposed to just 6.9% of super bowl viewers. When describing why, Forbes explains that the larger female audience is the main cause. Last February, ABC charged $1.95 million and boasted the largest number of viewers since 2000 with 43.7 million people. That adds up to about 22.6 viewers per advertising dollar. While the viewers per advertising daughter is less than that of the super bowl, the rate is more affordable for smaller companies who are not as well established as

Super Bowl is the biggest sport event in the U.S and a lot of money and effort goes into it. Super Bowl is “the National Football League championship game, played annually between the champions of the National and the American Football Conferences.” Super Bowl is not only the biggest sport’s event but it has become part of American culture and it is the most watched event every year. “The Super Bowl has existed since 1967 when the champions of the two competing professional football leagues, the NFL and the AFL, played an extra postseason game after the conclusion of their respective playoffs. When the two leagues merged a few years later, the Super Bowl became the annual championship game” (Sporting Charts, 2017).

Creative agencies specialize in "creative" or design-based business models and are also known as a "creative boutique". Their basic interest is in the creation of the advertisement or branding. Other ("full-service") agencies offer design in conjunction with media buying. Media agencies concentrate on media buying. (In the 1990s, media and creative were often unbundled in the interests of economies of scale in buying media.