Advertising Essay example

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Advertising and its Appeal to Society

Today we live in a society that is being dominated and confounded by commercials and ads. A new age, which could be referred to as the advertising age where commercials and ads tell us what is a necessity and what isn't. Howard Luck Gossage in his book Is There Any Hope for Advertising? Stated that there are ads and commercials everywhere around us in which there is no escape. "I like to imagine a better world where there will be less, and more stimulating advertising. I suppose all of us would like to see this come to pass, it would certainly clear away some of the confusion from advertising's murky picture and make it easier to comprehend" (7). Ads and commercials have flourished everywhere like a
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Presumably the most popular aspect for advertising is the first aspect since advertising is all about using the right statements and pictures that would grasp the customer's attention. It essentially aims to cause the customer at least look at the article to see a picture or a name of the product, which is being advertised.

One way to persuade and plunder the customer's attention is to use catchy slogans, characters, symbols, and icons with which the advertisers use to identify and advertise their products. Volkswagen has been one of the most famous car companies that have been known to use catchy slogans and different symbols. For instance, in 1988 Volkswagen made a commercial that generally says that a car is more precious than diamonds to a girl.

"In the commercial a song titled Everyone's going through changes is played in the background as a young lady emerges from the household and slams the door. She pulls her ring off and posts it through the letterbox, then storms down the street ripping off her pearls, slinging a bracelet past a cat, abandoning her fur coat over a parking meter. Poised over a grating into which she is about to dispose of her car keys, she has a change of heart as she considers what she'd be throwing away. Perked up enormously, she drives off in her VW. Super: If only everything in life was as reliable as a Volkswagen" (Kanner 105).

The
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