Advertising Identity In Advertising

As the article “what we are to Advertisers” by James B Twitchell informs that Advertisers use the strategy of positioning to attract consumers to their product. Positioning is a marketing strategy that exerts a brand to get the attention of customers. The product itself doesn’t even have to attract the consumer, the advertiser just needs to make an ad that creates a spark into people's minds. Although a product might be similar to its competitors, an ad can make a difference with how they are interpreted. Twitchell makes to understand that even though all of us are put into a category, we somehow all connect.

There has inevitably been a controversial debate on whether Advertising is powerful or not and how effectively semiotics contributes towards an advertisement. The term ‘Advertising’ is a form of marketing communication (visual or audio) that sells a product or service to a consumer (En.wikipedia.org, 2017). The main purpose of advertising is to persuade an audience into purchasing a product/service they neither wanted nor needed (Rothenberg, 2017). What’s particularly engaging about ad campaigns is that many only include imagery but still persuade their target audience without text. As Leo Burnett, a former advertising executive, once said “Make it simple. Make it memorable. Make it inviting to look at” (Bihl, 2017) which contributes to my point that the simplest visuals still make an impact. Arguably, some may say that advertising is purposeless as on a day-to-day basis, we are bombarded with advertisements using the same psychological pressure effect so we as the audience no longer take interest in them (En.wikipedia.org, 2017).

In conclusion, the argument that my, “advertisement identity” and “real identity” are increasingly similar seems to me, personally, as a complete sham. My examination of the targeted advertisements that I see when I use social media and I consider whom advertisers seem to think I am. I compare this "advertising identity" with my own view of myself. I Wrote a post for a class website analyzing similarities and differences in my "advertising identity" and my "real identity," using examples from my social media activity and from my offline achievements and

During this very typical, day in the life, I never realized how much effort it would take to process the copious amounts of advertising that is present in my surroundings. This effort that includes: noticing an ad, processing the ad in my brain, and taking note of its existence was, at some moments, very hard to keep up. Not to mention, while I was conducting this ethnography I had the constant debate of, “does this count as an ad?” For instance, when I was riding public transportation, if a person was wearing a Nike sweatshirt, I initially questioned, “does that count as a form of advertising?” Furthermore, during my crowded commute on public transportation, I felt that even when I was merely looking out the window, the influx of advertisements

My artifact for society today is a bunch magazine advertisements because I feel like the world runs on advertisements. Our minds are constantly being sold to advertisers. Anywhere we look, we will always see some form of advertisement. Billboards, posters, magazine covers, and other print media are visible almost everywhere. If Julianne hough or Katy Perry never advertised for pro active would any of us really try it? I mean they’re famous and they would “never” lie to their fans right? If kate Hudsons photoshopped abs of steel were not on the front page cover of “Women's Health” would we really believe the capitalized bolded words under it that says “Crazy-Hot ABS! in 15 minutes - shortcuts to a lean, sexy belly” with a arrow to her abs. advertising

Advertisements are always trying to decide on who you are when sometimes they have it all wrong. People making the advertisements have studied the way you think to attract more attention. Ads are everywhere and they use different tactics to catch the viewer to get them to buy their products. People making these ads study peoples identity and target you in ways you couldn't even imagine, by using the identity of a busy person. Placement, color, and the content of the ad are what they use to try and guess your identity.

In today's world, advertisements have become a huge part of our everyday lives. Advertisements are considered persuasive, powerful, and manipulative tools that many businesses use to persuade consumers into buying or using their products or services. So, it's no surprise that no matter where we look, we see them everywhere; newspaper, magazines, billboards, buses, online, television, and etc. It seems as though the whole world is drowned in them. Similar to how writers explain their purpose through rhetoric, advertisers use the same effective techniques to persuade their consumers.

Ad. Council is a non-profit company and is also America’s leading producer if PSAs has made a PSA Advertisement (See Figure 1) “Hunger likes action movies, too.” that targets middle and high class Americans that is definitely not successful. The AD has an abundance of emptiness, consists of three colors white barely being used, green being the second most used and the orange being the background and the primary color used. The largest text of the AD consists of a phrase that has no context, and the message of the AD being placed below it in a green horizontal bar.

therefore determine their representation in advertising. Lopez shows the intertwine between the understanding of cultural citizenship as it is directly connected to consumer citizenship. Although advertising agencies are focused on creating revenue, they have strong political contributions. Having the power to create raw content that Asian Americans can relate to without inclusion of stereotypes and degrading images. Moving from advertising to popular internet streams, Lopez relates the creating and sharing of YouTube videos to the Asian American cinema movement in which artists brought into view the narratives and histories that had been put off, doing so through their media representations. She also critiques their work noting it is not “activism”

The purpose of this essay is to understand how over time advertisements have changed and evolved with the times. Also. Its purpose is to understand how companies advertised in the face of adversity. Companies change the way they advertise with the changing times. These companies have to know how to get the attention of the people they are focusing on, therefore they have to know what the people of the times want. If someone is willing to dig deep into an advertisement and read between the lines they are likely to find a lot more meaning than simply the words that are written or the pictures that are illustrated.

Advertisements are a large part of the world's daily life. Ads show up on billboards as people drive their cars, in the newspapers, and all over the internet regardless of what site an individual is on at that moment. The advertisers stalk and take notes on what people do while they are online, if an individual is shopping for shoes, miraculously shoe ads will pop up on any other website that person is looking at. The web is creating a personal profile of what each person looks at helping them target which ads to show to each person, hoping to increase in profit. That is to say, if corporations can track what a person looks at and they gear the ads that person sees towards the individual's interests, then that person will be more likely to click the ad and buy the product. When corporations are guiding ads specific to an individual's online history, they create an advertising identity for that person. That advertising identity differs from one's actual identity, which is defined most easily as what an individual thinks of his or her self. To some people there is little difference between the two identities, however it is more likely that the two identities are vastly different. In my life, advertisements are typically directed towards expensive clothing and shoes, however this is not a true depiction of who I am as a person.

Social media has become a huge part in any person's life. In today’s society, knowing how to use the internet or social media is almost as important as knowing how to read. Bid companies know how to use these sites to their advantage. Everyday these companies are spending millions of dollars to have sponsored ads that people will just scroll past without giving it a second thought. This is how big companies spread the word about their products. They use these sites to advertise what they have to offer. These companies choose ads that they think will most likely attract you as a buyer. Sometimes these companies really know their viewer and sometimes they are way off. My “advertising identity” and “real identity” have many similarities and differences.

Do you ever flip through a magazine and find yourself being drawn in to all of the pretty, interesting pictures and words? Well, that is the sole purpose of marketing companies: to appeal and attract people to them and their product. In these two advertisements from Schiller International University, you’ll see that the same exact product is being sold to readers, to enroll in their school, yet they look seem to look very different. The reason for this is mainly because they are aimed at different marketing audiences.

I was listening to pandora the other day and an advertisement came on. It was called truth and it talked about helping teenagers stop smoking. As the week went on I saw this advertisement more and more. So I decided to look it up at home on the internet and see what it was all about. I don’t smoke but it was very interesting what this campaign was all about. The way and form the advertisement was presented was very appealing to the eye. It was modern and with a bold statement that i’m sure it needed to attract the crowd.

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.