Advertising In Advertising

Every time you flip a magazine, change channels, or go online, you are struck with images of models who are super skinny with flashy outfits and have excessive make-up on. Ads not only try to sell their products, but also promote how females should look like. These models are airbrushed and photo shopped which is false advertisement. The media progressively encourages a thinner body image as the ideal for women. We see advertisements every day. Some of these ads use manipulative strategies that influence our choices and spending habits. For example, “One in every three articles in leading teen girl magazines included a focus on appearance, and most advertisements used appeal to beauty to sell their products.”(Teen Health) To grab the viewers’ attention, especially females, they include

For women, advertising exemplifies the ideal female body. According to Kilbourne, young girls are taught from a very early age that they need to spend lots of time and money to achieve this “physical perfection.” But realistically this cannot be achieved. The ideal woman’s body is Caucasian, very skinny, big breasts, no flaws, and pretty much no pores. This cannot be achieved because it is physically impossible to look like this; the illusion comes from the secret world of Photoshop. No woman is beautiful enough so they leave it to technology to create perfection. The supermodel Cindy Crawford said, “I wish I looked like Cindy Crawford!” She knew the realities of Photoshop and body image, and more women and girls need to become aware of this as well.

The average woman is 5-foot-4 and weighs 140 pounds, and the models shown on television and advertisements are 5-foot-11 and weigh 120 pounds. Women think that having a gaunt face and protruding ribs is attractive, and “it condemns them to a lifetime of unhealthy diets, expensive and often bizarre slimming aids and, most crucially, a complex about their body” (The Skinny Stereotypes). Models today on billboards, advertisements, movies, and magazines are the cause of these impractical potentials. In the movies, all of the pretty, thin girls get the boyfriends and hot dates. When men see models with slender waists and immense breasts, they go crazy, in a good way.

The media group that retouches images skews the “normal” body image of people through many of its outlets, including models in advertising and magazines, and actors in TV and movie productions. “The average model portrayed in the media is approximately 5’11” and 120 pounds. By contrast, the average American woman is 5’4” and 140 pounds” (Holmstrom, 2004). This statistic shows how the media manipulates consumers into believing that because they are not what the average model looks like, they are not living up to a certain standard which implies that they need to look like that to be beautiful. Another research fact that shows a similar concept is that, “In the United States, 94% of female characters in television programs are thinner than the average American woman, with whom the media frequently associate happiness, desirability, and success in life” (Yamamiya et al., 2005). This association of female thinness and happiness, desirability and success makes consumers believe they must achieve this unrealistic thinness to achieve more ultimate goals and fulfillment in life. “The media also explicitly instruct how to attain thin bodies by dieting, exercising, and body-contouring surgery, encouraging female consumers to believe that they can and should be thin” (Yamamiya et al., 2005). This idealization of thinness in the media is seen so much, and is extremely harmful to women’s self confidence and is often associated with body image dissatisfaction, which can be a precursor to social anxiety, depression, eating disturbances, and poor self-esteem (Yamamiya et al.,

Youthful kids today are so stressed over what they look like and how they dress. Today 42% of young ladies in grades 1-3 need to be more slender, 51% of 9-10 year old young ladies feel better about themselves when they are eating less, 53% of 13 year old young ladies are despondent with their bodies and when they are 17, 78% of them will be. For what reason do you imagine that these young ladies feel along these lines? Promotions of ladies being 'flawless' impact pre-adulthood. When they are 17, these young ladies have seen 250,000 TV ads revealing to them they ought to be an enhancing object, sex question, or a size they can never accomplish. In this promotion it demonstrates how photoshopped this female model is. In the best picture she has

A study was done that showed women two pictures of a model: an edited photo and the original photo taken. Each edited photo had a variation in fairness of the skin, physique, and leg length. It was discovered that while women find the altered women attractive, they prefer the unaltered images and in fact, also felt better about their own bodies after seeing the originals (Belkhir, 2004). After seeing how much advertisers had altered, women expressed that they were more likely to protest against photo manipulation to advertisers. It is proposed that getting the public educated on the subject is the solution to the unending cycle of body dissatisfaction, companies profiting off the public’s sorrow, and then advertising warped and unattainable body

In today’s world everywhere you look there are images of what our society considers beautiful. Television uses pretty skinny girls for the popular TV shows, magazines use pictures of skinny women in the articles, store windows use pictures of skinny models modeling the stores clothes, and billboards use young skinny pretty models modeling jewelry or other products. In reality, these women do not look like what these pictures portray them as. These

Why are these impossible standards of beauty being imposed on women, the majority of whom look nothing like the models that are being presented to them? Research indicates that the causes are solely economic: by presenting a physical ideal that is difficult to achieve and maintain, the cosmetic and diet industries are assured continual growth and profits. Since women are depicted as extremely thin in the media, self-comparison to the images they are exposed to can lead to negative consequences. “The Photoshopped woman isn’t going away,” writes Bekah Ticen, a senior in the College of Liberal Arts at Purdue University, in an op-ed for the Purdue Exponent, the university’s student newspaper. “She graces the covers of magazines. You can find her in over-sexualized advertising, her waist whittled away by the click of a mouse. We’ve all seen her, and we’ve all come to the realization of the impossibility of her existence. The Photoshopped woman is not real. So why do we insist on giving her power?”

However, most girls do not know how to reach their comfort zone when it comes to their appearance. The ads in certain magazines or online occasionally make a girl feel worse about accepting themselves and leave them wanting what they do not have. It is true that ads for things like Victoria’s Secret, prom dresses and other ads can subconsciously ruin a teenager’s mind. Models show the world's idea of perfect, but the model’s body is typically edited to look “perfect.” I am a firm

“To be happy and successful, you must be thin,” is a message women are given at a very young age (Society and Eating Disorders). In fact, eating disorders are still continuously growing because of the value society places on being thin. There are many influences in society that pressures females to strive for the “ideal” figure. According to Sheldon’s research on, “Pressure to be Perfect: Influences on College Students’ Body Esteem,” the ideal figure of an average female portrayed in the media is 5’11” and 120 pounds. In reality, the average American woman weighs 140 pounds at 5’4”. The societal pressures come from television shows, diet commercials, social media, peers, magazines and models. However, most females do not take into account of the beauty photo-shop and airbrushing. This ongoing issue is to always be a concern because of the increase in eating disorders.

According to Body Image and Advertising statistics, 50% of advertisements that are shown in magazines have woman as their target (3). These results in women who are dissatisfied with how they look, depressed and constantly comparing themselves to people who don’t even look like that in real life. After these statements there’s proof on how the Fashion Industry works with the media, so that through magazines, television and advertising, girls and women can be manipulated until they reach the point of wanting to expose themselves to extreme diets and sometimes even throwing up in the attempt to meet the beauty standards, the main reason they do this to themselves is because they feel like they don’t fit in or they feel insecure. This idea is

Most of the population of women in the world suffers with being unhappy with their body shape. They tend to see themselves as fat and overweight, all due to the women being publicized by infamous magazines and advertisements shown on the television. The media tends to use thin models, and Photoshop or airbrush their images to make them look flawless so their magazines sell in stores. All of the editing makes the women look as if they have absolutely no fat on their body, nor any wrinkles on their face. When women see these images, their ideal image is what is being portrayed in the media, and not what they look like or the people around us may look like. Airbrushing and Photoshop has impacted the women in our culture, in the wrong ways, and

Millions of women every day are bombarded with the media’s idea of the “perfect” body. These unrealistic images are portrayed in women’s magazines all over the country. The message being sent to women is that they are not pretty or skinny enough. The average American woman is 5’4” and weighs 140 pounds, while the average American model is 5’11” and weighs 117 pounds. Annually, magazine companies spend billions of dollars on diet and exercise advertisements to put in their magazines. Magazines sell body dissatisfaction to their readers through unrealistic images of

Time and time again women are told what is considered desirable or not acceptable about their body. The reality of it all, is that women in the media are unrealistic and harmful and do not represent the average human being. According to Whyte, Newman, and Voss (2016), “Women prominently featured on television, on the internet, in film, and in the print media often have body proportions representing (and often exaggerating) cultural ideals—specifically, ‘a thin body size, curvaceously slender, physically appealing and unrealistically thin" (p.823). The women we see behind the cameras should not be our role models. They do not perceive the daunting truth that their bodies are created to shame figures that can never be as “perfect”. Many women diet merely because they “feel fat”, and they take it to the extremes which can be detrimental to one’s health. Within the past few decades women have become more aware with the idealization of thinness and what risks follow the idea (Fuchs, J. N, 2008). Women

Advertisements have come up with schemes to manipulate just about anybody into buying their products. They use multiple methods to draw in consumers just by how they word their slogans, photoshop their ads , and who they use to promote their products. Ads use weasel words to change the meaning of their slogans. Weasel words are words that make ads sound as if they’re making claims when they’re basically saying nothing at all. Their technique is to make the audience believe their products can do exactly what they say they do. They manipulate their audience by making it look like they’re making claims that their products work, but it’s not always true. Ads use photoshop to give the illusion of perfection. This makes the audience believe that if they buy what the ad is advertising, they will look a certain way. When ads use popular celebrities to promote their products, it makes fans that look up to them want to use those same products. Olay uses techniques to make their audience believe their products are efficient by using manipulative claims, photoshop, or well-known celebrities.