Advertising In Advertising

Most people, don’t stop and think how advertisers persuade you to buy their product. After reading Advertising’s 15 Basic Appeals, by Jib Fowles. I’ve learned that advertisers use one or more appeals in their ads, it can be used positively or negatively. While observing the tridents gum ad, it was obvious that the ad contained the need for sex, personification, and affiliation.

The recent, 3D white Strip ad, advertises their products in magazines, TV commercials, and in the newspaper, where people would most likely stumble upon it. The advertisement is mainly aimed at young adults, where looks are a major factor in finding potential love ones. By looking at the ad, the main objective is for people to get white teeth by using their product. To grab the audience’s attention, Crest places Shakira face in the center of the ad page with her beautiful smile being the point of interest. Her smile displays her white teeth, and that is a direct result of using the 3D crest strips. Under Shakira’s face, Crest places their product with a caption to provide details that their product not only works for Shakira, it can work for everyone with its Flexfit technology. By placing Shakira’s face and the product on their ad, many people will feel motivated to have white teeth because they know by using Crest’s products, they too, can obtain white teeth like Shakira. That includes me, just by looking at this ad, I too, would like to have white teeth just like

television advertisement companies, main intention is to captivate the audience in other to purchase their product that they are portraying. In this essay, I will be analyzing these two ads, “Whale” (Old Spice) and “Susan Glenn” (Axe). These ads are formulated to get their products noticed, along with sparking the interest of the other goods they may offer. Countless methods are used to convince the audience that’s being targeted to buy the product. Therefore, these ads are similar in its ability to gain the attention of their audiences by appealing to pathos. Through this essay I will analyze the rhetorical effects that help bring these commercials to life.

The last appeal that an advertiser will attempt to make is that of logos, or the logical appeal. Advertisers know that price is not the true appeal to all buyers and excluding it from their ad not only allows merchants to adjust the price by market but also allows the readers to do more research into the best product choice. In this ad, the visual aid points the reader to a small clock. This clock seems meaningless and out of place until the reader checks the statement that Crest lasts five times longer. However, claims of longer lasting fresh breath may not make a believer out of all consumers. For this reason, Crest shouts out, on their web site, that all their products are

Over the last few decades, American culture has been forever changed by the huge amount of advertisement the people are subjected to. Advertising has become such an integral part of society, many people will choose whether or not they want to buy a product based only on their familiarity with it rather than the product’s price or effectiveness. Do to that fact, companies must provide the very best and most convincing advertisements as possible. Those companies have, in fact, done

Advertisement Rhetorical Analysis Evan Williams Kentucky Straight Bourbon Whiskey Ad With the advent of the digital platform age, advertisements never cease to be made and placed all over. They pop in the screens we daily watch, siren in the radios we listen to and elegantly persist in print media as they do in magazines. They flood all programs and there is no point one will say they will escape them (Labrador, pg.43). Advertisements or ads have tied target audiences to whom the ad designers are meant to reach out consequently making sales. The advertisers in this multibillion dollar industry study the possible ways in which they will lure or attract the intended or targeted persons to purchase the advertised commodities (Labrador, pg.46-47).

“Makes tooth brushing an enthusiastic habit” is a popular quote used by Sanitol Chemical company during the 1900s. From the moment, we first learn to brush our teeth, we are taught that we should always keep them clean and white. Sanitol tooth powder made this possible during the early 19th century. Having pearly white teeth is seen as an attractive quality to have. Therefore, Sanitol made various ads to display the beauty of having white teeth in their ads. Although both advertisements are from 1911 and, one ad targets the female audience by presenting sanitol tooth powder as being a beauty product and the other ad targets parent by presenting sanitol tooth powder

In the first commercial I will be talking about the company Extra. In this specific commercial they are using the Glittering Generalities technique to grab ahold of the audience's attention. They state, “With extra fruit sensations, go from nice gut, to nice butt.” (Extra gum) is trying to persuade you into using their chewing gum over other brands. Due to the fact of it being able to make you lose your gut and gain a decently better looking butt.

Any product worth its salt can be offered, however a lack of right advertising and marketing can hinder even truly nice merchandise from being offered. Realizing who the product goals is the first step in establishing a robust advertising process. We will take for our example dental advertising in an effort to spotlight the significance of a target audience.

Crest, a toothpaste company, is known to be one of the world’s biggest dental hygiene businesses. They sell many products, including floss, toothpaste, toothbrushes, teeth whitening, and mouthwash. Their advertisements are in magazines, on television, and heard on the radio. The most common place one hears promotional Crest advertising is at your local dentist and orthodontist office. These Crest products may even be advertised in one’s own bathroom near the faucet. Crest’s main purpose of this advertisement is to lets its audience know the severity of oral hygiene. Crest’s uses efficient advertising to get its main message across by persuading its audience into buying its product by, explaining necessary precautions, targeting the appropriate audience, introducing credible information, playing on emotions, using strategic devices, and using creative weasel words.

After viewing several commercials and analyzing the persuasive techniques, I found the Crest toothpaste commercial to be the best at influencing its target audience. For example, when the advertisement shows a toothbrush with Crest toothpaste brushing teeth, it shows the gingivitis going away. It also says that the toothpaste is clinically proven to help reverse gingivitis in 4 weeks. As a result, the target audience, people with gingivitis, will think something along the lines of, “ Wow, that toothpaste can practically take away all gingivitis and make my teeth as white as snow! I need that toothpaste.” Then, many people will want to buy the product because the commercial influenced them to feel the need to just have the product. The facts

Advertising is everywhere. The industry seeks to be an ever present influence in human’s lives. No matter where a person goes, he or she is bound to encounter some form of advertisement. A wide variety of ads, appealing to all kinds of people, are present in places like commercials, yearbooks, sporting events, billboards, social media and magazines. In the August, 2017 edition of Instyle, 55% of the pages are consumed with advertisements. As present in this magazine, some companies are better than others at targeting and appealing to their potential buyers. One company in particular uses several techniques to earnestly convince individuals interested in buying makeup to purchase its product. L’OREAL PARIS uses persuasive

Toothpaste advertisements made by Oral-B, Colgate, and Crest use color, movement, and appeals in various ways in order to have specific effects on their intended audience. These three ads, all in print or video format, aim to garner positive reactions from their viewers and to have a memorable effect. By formating their advertisements in differing styles, these agencies are attempting to ensure that their product will be impactful and successful in the marketing industry.

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.