Advertising In America During The Seventeenth Century

A modernized era has brought in midst of changes in every sphere of life . Often plethora of creative idea's or various approaches being

When someone mentions the word advertisement the most common things to come to mind are, newspaper, billboards, and commercials. Advertisement can be a paid announcement, a public notice, or the act of making something known (Advertisement). Advertising is the action of calling attention to something (What is Advertising) through a number

     The author of this book Bruce Barton was a partner in a successful advertising firm during the 1920’s. This was a time when the industry of advertising was under going some major changes. These changes had a lot to do with a number of factors the first of which being the post war prosperity this meant people had more money than they ever had before. Another one of these factors had to do with the high number of teens who were now attending high school, this proved to be important because it created a whole other market which hadn’t existed before. One more factor was the advances made in transportation and communication, these advances allowed goods, people, and information to travel

In today’s world of marketing and advertising, I feel the top two strategies that I would use are; technology and social media, while looking at the cost of advertising and the promotion of goods and services. Without either of these strategies, your organization will not be able to reach the number of people that are needed in the amount of time that is required. With the “World Wide Web” you can reach millions of people with one click. Technology is changing more often than ever. With a push of a button, we have the entire world at our finger tips. With this technology we can reach more people faster than ever.

With the Great War finally over after four years of fighting, postwar America sought to return to normalcy under the presidency of Harding. Republicans with the support of President Harding decided to overturn the many progressive era laws and oblige to the policy of isolationism. With this focus on returning to the old days before the progressive movement, Americans were afraid that they were losing their traditional identity, therefore they resisted any changes that they perceived as un-American. This helped revitalize the KU KLUX KLAN whose membership ranged to the millions at its peak in the mid-1920s. The KKK reflected the identity of the people who were pro-Anglo-Saxon, pro-natives, and pro-Protestant and believed that foreigners and

The author of this book Bruce Barton was a partner in a successful advertising firm during the 1920's. This was a time when the industry of advertising was under going some major changes. These changes had a lot to do with a number of factors the first of which being the post war prosperity this meant people had more money than they ever had before. Another one of these factors had to do with the high number of teens who were now attending high school, this proved to be important because it created a whole other market which hadn't existed before. One more factor was the advances made in transportation and communication, these advances allowed goods, people, and information to travel long distances

"The American Dream" is all about being free and independent. Having your own home, making your own decisions,even being a bussiness owner/ entrepeneur. Being educated. Are we really free and making our own choices?

At first, flyers were introduced, and then advertisements as newspapers and magazines were presented. Flyers were the first form of printed advertising. The British printer William Caxton issued the first printed advertisement in 1468 to support one of his books. In America, John Campbell publisher of the Boston News-Letter ran the first advertisement in 1704, a notice from somebody wanting to sell a land on Long Island (Vivian, 1997: 317).

Intro: Vintage Advertisements are interesting because it allows us to look in the past and see the way people lived and products were used. The two ads I chose are from the 1930’s and 1950’s. They are interesting because you get to see how much fashion has changed and standards have changed since the 1900’s, in reference to women’s weight and how they dressed. In a 1959 ad, it shows a woman in a bra and corset. The ad suggests that women should look thin. In a 1935 ad that also refers to women’s shape with a picture of a woman and the slogan “ Dangerous curves ahead.” Both ads depict women as objects and that their identity is tied to their bodies. The 1935 ad presents a persuasive argument because women followed fashion trends that dictated women's body shape. Women are judged by appearances and what they look.

Advertisements: this is a common way of advertising that has many forms. It could be billboards, magazine posters in magazines or newspapers to mention a few.

“ The roots of advertising exist thousands of years in the past. One of the first known ways of advertising was the outdoor display, usually an eye-catching sign painted on the wall of a building. In medieval times word-of-mouth praise of products gave rise to a simple but effective form of advertising, the use of so-called town criers. The criers were citizens who read public notices aloud and were also employed by merchants to shout the praiser of their waves. Although graphic forms of advertising appeared early in history, printed advertising made little headway until the invention of the printing press. In the end of 19th century many companies began to produce packaged products under brand names. This increase was used in a new period in the history of advertising. Previously, such everyday household goods as sugar, soap, rice, molasses, butter, milk, lard, beans, confectionery, candles, and pickles had been sold in nearby shops from bulk packages. As a conclusion, consumers had seldom been

Advertisements have been around since the Egyptian times and are found in many ruins and places of great history like Pompeii and ancient Greece. In the Middle Ages advertisements where being used even more then today. They even had people called town criers that would actually yell out the advertisements for businesses.

In the 18th century weekly advertisements began to be featured in newspapers in England. These early print advertisements were mainly used to promote books, newspapers and research papers, which became increasingly affordable with advances in the printing press; and medicines, which were increasingly in demand as disease ravaged Europe.

It is clear that advertising is not a new phenomenon, throughout its many forms advertising has not only been around for decades but for centuries. Advertising however as we know it can be seen to have been developed In the early 18th century, where by newspapers offered the ability to communicate entire pages of advertisements to the mass market. Advertising nevertheless is no doubt a powerful tool which adapts the way consumers perceive a product and if pulled off successfully can be the biggest factor of success.

The origin of advertising does not lie in the modern industrial age, but it has its roots in the remote past. Thousand of years ago most people were engaged in hunting, farming, or handicraft related activities. They used to barter products among themselves. Distribution was limited to how far the vendor could walk and distribute, advertising was limited to how loud they could shout. Perhaps the earliest form of advertising was simply the trader shouting out the fact that he existed and naming what he had to sell in the local market place.