Essay about Advertising In Baseball Stadiums

Being born and raised in Los Angeles, California, the article that intrigued me was “Dodgers asking $12 million a year for naming rights to field”, by Terry Lefton. In the eyes of some, commercialism has saturated historical Major League Baseball stadiums with signage and advertisements plastered across walls.

Did you know Babe Ruth wore a cabbage leaf under his hat to keep him cool? Did you know the odds of a fan getting hit by a baseball are 300,000 to 1? And did u know the shortest baseball player that ever played was recorded to be 3 feet and 7 inches? These are interesting facts I stumbled upon research, but I bet most of you did not know. There are many interesting facts that people like you and I don’t know about baseball throughout its history. Have you ever asked yourself where did baseball come from, who created it, or even ask what baseball went through in the past to receive its highly respected title? We watch baseball games for the sake of enjoyment like every other sport but most people, like myself, don’t know how it all began.

Not only do the “major leagues” participate in the marketing process but so do the smaller, “minor leagues” do as well. Every athletic organization, big or small, needs sports marketing for its survival. Sports marketing is needed because it helps the athletic organizations obtain profit, which is needed for survival.

| * Endorsing Athletes * Sponsoring Sports events * City based advertisements * Banners & Billboards * Themes on

Baseball is played on a field, which usually covers about two acres. The field is divided into an infield and an outfield. These two parts are considered fair territory and the rest of the field is considered foul. The infield is in the shape of a diamond and is 90 ft on each side. One point of the diamond is home plate which batters hit from. The other three points are bases: first, second, and third base. In the middle of the diamond is a pitchers mound which is slightly raised off the ground. The edges of the diamond from home plate to first base and home plate to third base are the foul lines, which extend all the way to the wall in the outfield. Behind first base is right field, behind second base is called center field, and behind third base is called left field. Fences are placed at the farthest limits in the outfield. In foul territory beyond the foul lines in the infield are dugouts where players sit when they are not playing or waiting to bat.

Many people don't understand the point in playing baseball. Why would someone swing a stick, hit a ball, and try to get back to where they started before the ball returns? What pleasure is there in that? Why not participate in a sport like wrestling or track where there is an obvious level of individual improvement and therefore pleasure. Well, I play baseball because of the love I have for the sport, and because of the feeling that overwhelms me every time I walk onto a baseball field. When I walk onto a field I am given the desire to better myself not only as an athlete, but also as a person. The thoughts and feelings I get drive me to work hard towards my goals and to be a better person. The most relevant

Merchandise is probably one of the most common forms of advertising in a baseball stadium. First you have the souvenir shops inside all of the ballparks that sell shirts and hats with the team's logos and the stadiums name on them. This makes the fans a walking advertisement for the stadium and team. Food is the next form of advertising in baseball stadiums followed by beverages. These two go hand in hand with one another because when people buy a hotdog they usually want to wash it down with an ice cold beer. Hotdogs and beer have almost become a tradition in the fact that when you go to ballparks those are the top two items fans purchase the most. Lastly you have the vendors walking around yelling out the name of beer they are selling along with hotdogs and peanuts. For example, Wrigley Field is known for their Old-Style beer so when the vendor is yelling out get your ice cold Old-Style they are advertising for the beer company and giving them good exposure throughout the game.

Being part of team is something special. Weather it's a sport or school related team, you meet people that mean something to you. Doing what you love with a group of passionate people. You build all these memories of when you lead your team to victory and moments where as a team fall together. Your performance will be at the top and sometimes you just drop. You'll make many enemies and you'll find out who are your real friends and see who really wants to see you succeed. You become blindsided and don’t even know what's going on around you. You start to realize how shady people can be. Jealousy starts to build and before you know it, the worst of the worst situations start to hit you. How could one person possibly take away your passion? The

Many famous individuals in sports have tried to cheat their way out huge contracts with the help of substances that enhance their abilities. When fans’ trust is being played because of this act of insult to the culture of sports, it should bring shame to the individuals who took part in the accident. Many athletes have been caught and have received punishment, minor punishments, but there shall be more that are willing to try to take the risk. A solution to this matter is to end the individual’s contract ,or just distribute the money to many charities that need the money or to help the community. Have a bingo game with the money that the team is giving to the player. Each time increasing the winning

With the exception of only three major league teams, the Angels, the Yankees, and the Dodgers, most baseball teams have a mascot. This mascot may not seem to have much of a purpose and according to some, the mascot is more beneficial in other sports, but there is a purpose to it. To ensure the crowd is entertained. However, many people still want to know why baseball has mascots. The answer is simple. It is a distraction between plays, something that people can enjoy seeing during downtime, and something that symbolizes the team.

Baseballs are hit into the outfield for base hits and extra base hits on a regular basis and the need for proper mechanics to accurately

On October 29th of 1929 the stock market crashed, resulting in a widespread economic crisis throughout the United States. During this large crisis, Americans struggled living through the Great Depression. Baseball, America’s pastime was affected by this very badly. Attendance was at an all time low through this crisis, with the loss of jobs and opportunities to make money. With this situation luxuries of going to baseball games was not a realistic thing at this time for the average person.

They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower? At some point in every kid’s life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly brainwashes them and promotes unhealthy life choices.

Sports’ marketing is becoming more readily known as the vehicle that drives the sports business to success. It is “orientated toward consumers and about thinking, deciding and acting in terms of the final consumer. You have to know who your consumers are, what they want and need and use this effectively as a sports marketer orientating the drive more toward the market, not the product (Sports Marketing: The motor that drives the sports business

Banner ads are small rectangular advertisements that when clicked upon will take you to the advertiser’s Web site. They vary in appearances and generally advertisers will try to be creative. Banner ads allow business to not only inform the viewer, but also to create interest. Oxfam decided against using banner ads in their advertising campaign for their relief work in Sedan for Ugandan refugees. They relied solely on email advertising; which ended up generating high revenue. Although this method was effective, I think they also could have done banner ads as well. Oxfam could have had showed pictures of the refugees as long with an enticing message to gather awareness for their cause. Although this might not generate as much