Advertising In The Super Bowl

Budweiser is one of the best-known brands of beer in America. Their ads and commercials have always been known for being humorous and entertaining. Millions of people look forward to seeing the Super Bowl half-time commercials mostly because of Budweiser’s notorious commercials. Budweiser takes advantage of its reputation and makes commercials that are witty and fun for people to watch. They incorporate humor and a certain kind of sex appeal into their ads to sell their beer to men and send the message that there is nothing more pleasing in life than drinking Budweiser.

To start things off, Football is known to be a popular American sport, As Nina Burleigh states in her essay “Would Football without Concussions Still Be Football?” That “Professional football is currently the most popular spectator sport in the United States” (610). Burleigh also mentioned “Currently the super bowl is the most watched sporting event in the United States, and it is also seen by millions of people around the world” (610). This goes to show you that Men, kids and even women enjoy watching the game whether its attending a little league football game every Saturday, A high school game every Friday or watching the NFL every Sunday on ESPN. “Such is the glory and delirium of American football – invigorating autumn air, the crack of a beer at the tailgate, the snuggling team logo sweat shirts” (Burleigh 611). Burleigh describes a day of feeling relaxed in which almost every American can enjoy while watching or attending a

American Football is a huge spectator sport where offensive and defensive players will use teamwork and perseverance to try and score more points than their opponent. Football is highly respected in America, where boys will try and pursue the dream of playing in the NFL (National Football Association) someday; but if you look at an average neighborhood, you will find that kids and adults of all ages love to go out and throw around the pigskin. (Lerner and Lerner 275). One thing Americans will take pride in is the college and NFL football teams they root for. People sit down with a beer and talk hours upon hours of football and two individuals can get in a heated discussion in the local sports store of whose sports team is better.

During the Superbowl people usually enjoy the some what famous commercials. Some are very good and others are not that good. This year's Superbowl contained both the good commercials and the not so good commercials. The two Superbowl commercials that were very entertaining was the Skittles commercial and the Febreze commercial. Both were very entertaining because they wanted to catch the audience's eye on how funny they were plus to get people to buy their products. Both of these commercials were very entertaining. But, which one was a better commercial?

The next commercial that was found during the Superbowl was the new Fast and Furious 8 movie. In this ad

A well written summary for a well written article. We've all seen and remember the famous Superbowl commercials. I agree that the reasons companies purchase such short air-time for so little is because they believe they are getting more use out of their dollars spent. I believe companies purchase the allotted time because they view the opportunity cost is well worth it. As I stated earlier, we all remember the famous ads during the

A Superbowl commercial I thought was good was a Mountain Dew Kick Starter commercial. They made it very entertaining to watch. In the commercial they used a strange made up animal called a "puppy, monkey, baby." They combined 3 things that people liked, or thought was cute. They took all "three awesome things combined" and made it one. The puppy,monkey, baby just said it's name through out the entire commercial.

Super Bowl Sunday, the most viewed sports event known to everyone in the United States, excusing he Olympics. With the Super Bowl, there is always been some kind of controversy in it due to it being too much about the football players and us Americans, making their luxurious paychecks not to mention that everything is a profit for them. The Super Bowl is looked at many ways as a way to find time for your families and have a great time or just protest it due to the political views or even popularity of it or the simple fact that the football aspect of it is died down. In this case, it can be looked at multiple ways due to the over hype and not enough sport for it. Whether the Super Bowl has everyone's favorite team, favorite performer or favorite Super Bowl food it will always be looked at as more of a hyped-up event rather than Americas game.

The most recent sports advertisement I have seen and paid attention were the Pepsi, ‘Hyped for Halftime. The only reason these billboards stuck with me is because there was a billboard everywhere you turned in downtown Phoenix for several weeks leading up to the Super Bowl. Otherwise, I do not watch much in the way of advertisements.

The Superbowl Commercial I thought was good was the one with Antman and the Hulk. In this commercial Antman had a mini coke and the Hulk was chasing Antman for it. They both stopped on a buildings roof and the Hulk told Antman that he wanted it. Antman gave the mini coke to the Hulk and he could not get it open because his fingers were to big. Antman jumped onto the coke and opened it for him.

Did you know that it cost 4.5 million dollars to put a thirty second ad into the Super Bowl? That's enough money to buy about 245 pounds of gold! So, why does it cost so much to put an ad into the Super Bowl? Just last year, about 111.5 million people watched the Super Bowl so it would be the perfect time to advertise a company. For 4.5 million dollars, you would have to have a REALLY great ad for your company planned.

At a whopping price of $5 million for a 30-second time slot during the Super Bowl, advertisers were tripping over themselves to reserve one of the coveted spots.

The Superbowl commercial that I decided was good was the drinking and driving commercial with Helen Mirren. I think that this is a good commercial because it reminds us about the responsibilities of drinking and getting drunk. This commercial was made by Budweiser and was trying to warn viewers about drinking and driving. Helen Mirren was sitting in at a bar booth with a Budweiser on the table and a burger next to it,she started talking about how you shouldn't drink and drive also how others will thank you for not making such a dumb-founded decision. Helen Mirren also says that if you do make that decision that you're so dumb that when you or if you donate your brain to science that they'll send it back. Be responsible while drinking don't

The amount of money spent on Super Bowl commercials never ceases to amaze me. What also astounds me even more is the lack of investment in making these advertisements clever. Several years ago Pepsi, Budweiser, and other big name products would incorporate imaginative ads to entice potential customers. Many people looked forward to the commercials more than the actual game—but after the last few years of mundane ads and big name products scaling back, the commercials are nothing to get jazzed over anymore. Cell phone and car advertisements seemed to dominate this year, leaving snack, beer, and soda commercials in the marketing dust. One cell phone ad (or I should say ads since there were three) that stands out the most to me are the T-Mobile

There are several pros to Super Bowl advertising. First and foremost, it builds brand awareness and creates a favorable brand image. Companies such as Budweiser and Coca-Cola spend the money advertising during the Super Bowl as an advantage, keeping their products relevant and in their consumer’s minds as a reminder when they shop. Many individuals tune in to be entertained