Advertising Influence Advertising

Magazines are popular in the United States; they can be found in stores, offices, and houses. They are popular for advertising. Television, news, radio, billboards and online websites are just a few forms of media that companies use to advertise their products or services. Companies use advertisements to influence the consumer to either buy or use their products and services. Advertisements are used to manipulate consumers in many ways.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

For example, in the Facebook Advertisement, a couple visuals were used along with some text to convince the reader to either buy the product or take further consideration into buying the product. One of the persuasive, visual techniques it used was color choice. The background is filled with a blue color, which is often a color associated with security and the sensation of being safe. This helps convey one of the messages of the messages of the advertisement: the Tase-let will keep you safe and secure when you’re in a possibly dangerous situation. This isn’t the only persuasive technique that involves color. One of the distinguishing colors of the colors shown in the visual representations of the Tase-let is red, which is used twice. Red usually conveys a feeling of power and strength. This helps make the advertisement effective because while giving the audience a feeling that the product will make them feel secure, it will also give them the feeling that the product will make them more powerful and in control of a situation that they might end up running into. The images of the Tase-lets and the example of a person wearing the Tase-let also follow the rule of thirds, where the first third displays the product and the second third displays an example of that product in use. The words written at the bottom of the Facebook ad also contribute to

First, our minds are manipulated by advertisements we see every day. The advertisements we see every day can manipulate our choices to buy their products, without us realizing it. First, many companies find ways to make the customer buy their products such as food companies like McDonald’s uses specific colors to attract customers to their food products. For example “red stimulates our appetite” to affect our emotions with “the perfect color to amplify it” (Distractify staff 10).

to represent that, that I felt like a doll for so long.” Said Cara Delevingne, supermodel.

Another persuasive technique used, is the choice of colours, and their importance. This advertisement always uses “happy colours”, some of the main ones include; light pinks, purples, blues, whites and yellows. Using such light colours will keep the viewer in a content mindset, throughout the commercial. Contrary to blacks and greys, which have a more depressing tone to them, these colours are appealing to the eye and when a customer is satisfied with an advertisement, they are likely to be interested in the

Print magazine ads can have a lot of influence in the world, like offering a new window into a product that readers did not know before. The ads from magazines offer a first impression of some introducing a whole new world. Some present relics from an old dying age to products that are at the front of what is going to happen and how fast. With the business of watches dropping in favor of cell phones, Breitling and Rolex needed a way that they could help drum up business and revenue. One such example of this is Breitling, Breitling took a liking to Fast Company while Rolex tried personal luck in Fortune magazine. Targeting the middle to high income professionals they appeal through the tones of innovation and remembrance of old money.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.

the product will be affecting. If it is for men, they will do a commercial that

Advertisements work in such a way that we grow to envy those we are not; they exploit our perceived flaws by displaying a person who is the living and breathing version of who we wish to be. John Berger in his book, Ways of Seeing, explains that publicity works by convincing his reader that advertisements use envy to entice the public to buy products: “Publicity persuades us...by showing us people who have apparently been transformed and are, as a result, enviable” (131). Though Berger published his book in 1972, his arguments about envy and publicity still hold truth, perhaps now more than ever. Furthermore, the more present advertisements are in our everyday life, the more envious our society becomes. With the power of envy, those who fall under its spell become choiceless, and therefore powerless. Berger also argues in his book that there is a correlation between the number of advertisements we see and the less freedom Americans possess. However, Berger believes that capitalism hides this powerlessness with the illusion of choice: “Publicity helps to mask and compensate for all that is undemocratic within society” (149). This idea Berger has relates not only to the advertisement of products, but also to present-day politics. Withheld information creates power using envy which is used in both advertisements and the US government. As more envy is created with modern day technology, and we become more immersed into social media, the further we stray from democracy.

Advertisements play a highly important role in the United States’ consumerist society, as Americans are exposed to ads in nearly every form of media. Each of these ads target a different audience and have varying levels of persuasive effect. Take for example an Audi commercial that was released in 2017, where clowns drove around recklessly and created a dangerous environment for other drivers. In this commercial, different safety features of the Audi cars caused the vehicles to avoid crashes in spite of the dangerous driving around them. The content of this advertisement helps to determine the target audience: wealthy American drivers. The use of clowns within the commercial provided evidence that the ad primarily targeted American consumers, as clowns were depicted as both a symbol of humor and fear or danger. This media portrayal of clowns as a scary and dangerous symbol, along with the common childhood fear of clowns, is mostly unique to American culture. As a result, those from different countries or different cultural backgrounds would have less understanding of this advertisement. The high price for purchasing a new Audi vehicle also gave evidence that the advertisement was targeting wealthy consumers. The persuasive effect that the advertisement has on this target audience is determined by a number of message strategies used throughout the commercial. These strategies included fear appeal, appeals to positive emotion, and storytelling, with each of these strategies

Magazines are popular item in the United States. They can be found in stores, offices, houses, and more. They are very popular for advertising. Television, news, radio, billboards and online are just a few of the forms of media companies use to advertise their products or services. The ads manipulate consumers in different ways which can be either positive or negative. The companies use their ads to influence the consumer to either buy or use their service.

It is highly important to include in an advertisement the choice of color not only for advertising purposes but also for a company 's management board decisions because colours are a highly and easily way of visual communication. In addition, colours are so important t for integrating marketing communication, because it helps in building a strong visual equity of consumers of a brand. On the other hand, due to the importance of colours from a human 's perspective, it is mentioned in various fields, for example, psychology, sociology, cultural anthropology, neurology and marketing (Panigyrakis & Kyrousi, 2015: 234).

An industry that is growing and becoming more common around the globe is the advertising industry. As this industry grows however there are insecurities and they are tracking people’s actions online and gaining an abundance of information on people. In-game advertisements appear on free games or applications that the user has on their phones and a valid solution to this problem is in-game rewards. The advertisement industry gets bigger each day and in-game advertisements are getting more adaptive to the user’s preferences. Many developers are making it their mission to give equal advantage to the user to earn some in-game rewards for watching their advertisement while they play their favorite game on

Adverts in newspapers are also important because 70% of households read a daily newspaper. It is also a good medium to offer coupons and give away. But in order to reach younger people and advertise colorful (brand awareness) magazine has to be used for advertising as well.