Advertising: Information or Manipulation? Essay

1817 Words 8 Pages
Advertising: Information or Manipulation?

In today’s difficult economy who can afford to spend their hard-earned money carelessly? Americans want good quality and low prices, and businesses that advertise their product make saving money possible. Advertising was created for one reason, so businesses could make known their product (Black, Hashimzade, and Myles). Some consumers may argue that advertising is not informative, but that it is manipulative because some advertisements make false claims. Fortunately, there are regulations and consumer rights that promote truth in advertising. Consumers must embrace their rights to keep advertising the way it is meant to be. Advertising is meant to be informative and not manipulative, and
…show more content…
Consumers save time and money by not having to look for the best and cheapest deals themselves (Black, Hashimzade, and Myles). Advertising helps Americans make more informed purchases by delivering the information directly to them. However, Americans must use this privilege responsibly. If an advertisement seems misleading, consumers should refuse to give the company their business. It is unreasonable for consumers to feel that advertising is manipulative when their actions greatly affect its production. Businesses also benefit from advertising. Obviously, advertising enables business owners to provide information. Since this attracts more consumers to shop with them, they are able to provide better quality products at reasonable prices. If a business was unable to inform the public about their products they would receive a lot less business and consequently receive less profit. Less profit means higher prices and less selection for consumers, and the inability to pay employees. When a business does not have funds to pay employees this begins the vicious unemployment cycle (Madura 473). The long-term effect of business without advertising is the elimination of employees, fueling the high unemployment rates. When businesses are able to advertise they are also providing great benefits for the economy (Milton 9). Americans are looking for the best deal and convenience, which they usually find through advertising. Consider the
Open Document