Advertising Key Components

The documentary "toxic sludge is good for you" was very enlightening. Most of the times when you hear about people in public relations they are perceived as the people behind the scenes making a certain person or organization look better than they often would appear otherwise. Very early in the documentary the narrator stated "the very best PR is invincible PR", therefore this documentary was able

In a day of, “I want it now and I’m willing to pay for it,” a shopping center has to offer a variety of stores, and also have several options. The shoe shopper will go to the place with 5 shoe stores before they go to the place with only 1. They may not realize that of the 5 available shoe stores; only 1 is in their price range, but satisfying a wider variety of consumers will help the mall broaden the shopper’s experience. But it is important to remember that shoppers are price sensitive, so not only do you need a variety of stores offering a variety of products, but you also need to be able to provide a variety of price points so you don’t limit your shopper demographics.

ABC retailers is a retail chain with presence in New York. It sells a variety of products ranging from groceries to health and beauty in consumer market segments. During the past year, the client faced shrinking sales because of which, they offered promotions to strengthen their market presence and boost product sales. The challenge was to measure the promotional

Customers make purchasing decisions based on the information they have among products and the values of goods a company offers. For that reason, companies have to promote their products to increase products awareness. In order to achieve organizational goals, companies must understand the market’s needs to ensure the success of their businesses. Such information can be gained through research. The industry that will form the basis of this paper is Western Canadian Shoe Association. The three brands under study are Reebok, Adidas, and Nike.

In analyzing the market/industry, the company was able to see some things that helped shape their plan. The first was rivalry among competing sellers. Our analyses indicated that there were 9 companies in the shoe industry that Competitive Shoes considered rivals. These companies were relatively new in the industry and produced the same types of shoes as Competitive Shoes. Due to this fact, they knew that the rivalry would be fierce since Competitive Shoes was going to produce a product that was like theirs, and the difference between the products would diminish as the products of industry rivals became strongly differentiated. This indicated to Competitive Shoes that brand loyalty would be minimal and buyers could easily switch brands at will. Competitive Shoes felt that they could produce the same quality shoes as the high-end producers, while at the same time lowering its production cost and offering the product at a lower price. This would make it easy for buyers to switch brands at will.

When trying to determine which promotional strategy a company should use many factors need to be taken into consideration. The company must to decide who their target market is and what message they wish to deliver to the target market. Once this has been decided, the company should research their target market in order to determine which promotional strategy will work best to reach their target audience.

Knowing that consumers will shop for the best deals, differentiation will be introducing new pricing methods that attract the everyday shopper and not only the seasonal shopper.

Direct Marketing is a legislation which may affect marketing within the converging environment. The majority of direct marketing activities are regulated by federal or state laws. Before a business conducts direct marketing, checks should be conducted to make sure they comply with the Privacy Legislation and Spam Regulations

This problem is correlated to the first crises I talked about earlier, which was how companies will use deceit to help increase profits. In today’s media, most companies will only tell people, what they want to hear about their product and will not seem to tell the total truth about how that product is made or what is all in that certain product. The solution for this problem is for news outlets to figure out if companies are being dishonest; this could be by doing an interview with former employees or even doing some background research and trying to find some pretty dark kept secrets. The other way companies that are brought out about being dishonest or unethical, is through social media (Twitter/Facebook) and people sharing their negative experiences with these companies. However, most of these stories do not come from credible sources, which diminish their impact, but there still some stories that are credible and those are the stories that news outlets will help propel into a larger audience. If the news companies are timid to show these stories, then no one will ever know some truth behind big corporation’s operations. Thus, if there were no outlets to display these instances of negative business portrayal, then some corporations would never have to face the consequences

This form of marketing can be described as brand positioning or brand architecture. Brand positioning can be best described as a motivational reason to buy one's product over others, "is guided, directed and delivered by the brand's benefits/reasons to buy; and it focuses at all points of contact with the consumer" (Management study guide, 2011). Nike creates value and sustains competitive advantage over other competitors with this technique because image is a big factor in today's markets, a large number of consumers are likely to develop product intimacy; those who care more about the quality rather than the price. This takes us to Nike's price strategy, which they target consumers who focus more on product intimacy and care less about the price. Giving Nike the advantage over other competitors setting higher prices for its products; consumers who believe a product to be of high quality are prone to pay a higher price.

Lucky Brand® established in 1990 in Los Angeles California, is an apparel retailer with focus on jeans, casual wear and accessories. Lucky Brand® currently has 251 retail stores, as well as locations in select department stores and is thriving online at Luckybrand.com. This company operates as an exclusive distributor, a strategy of selling products through one or few retailers in a specific location (Tanner and Raymond.2014). The retail stores sell exclusively Lucky Brand® as does the Luckybrand.com site and within the department stores, such as Macy’s and Nordstrom, they have boutique sections dedicated to this brand exclusively. To maintain this operating model, the company has to stay relevant through the means by which the product line retail strategy and pricing are managed. This paper will review this strategy, primarily through technology strategy investments and how Lucky Brand® has managed to survive the retail industry for almost thirty years.

Market analysis C & J Clarks LtdCONTENTSEXECUTIVE SUMMARY1.INTRODUCTION2.COMPANY HISTORY AND PROFILE2.1C&J Clark2.2History2.3Manufacturing2.4Range of Shoes2.5 K Shoes3.MARKET ANALYSISA. MICRO ENVIRONMENT3.1 Market Data3.2Competition3.3Consumer demandB. MACRO ENVIRONMENT3.4Political3.5Social3.6Technological3.7Economic4.SWOT ANALYSIS5.IDENTIFICATIONS OF STRATEGIC ALTERNATIVES6.RECOMMENDATIONS6.1Short Term6.2Medium Term6.3Long TermEXECUTIVE SUMMARYI have been asked by C & J Clark Limited (Clarks) to prepare a report which would include a market analysis of the UK footwear industry and to propose a number of strategic recommendations which would ensure that Clarks secures its short, medium and long term future as the market leader in the shoe

Online marketing is all about promoting business through the web. The application of online marketing is efficient enough to reach the potential customers. This type of marketing is different from the traditional one. Since more and more individuals spend their time on the web, the rise of social media networking sites has taken over. People find what they want through the web and feel comfortable searching for products and services on their mobile devices, laptops or desktops. Digital marketing simplifies this scenario to the maximum. In every way, digital marketing or internet marketing is more advantageous than the traditional marketing in this scenario. With this, the information can be spread around the world in seconds. Furthermore, the cost of setting up a digital campaign is not very expensive. All you need is internet connection and knowledge about digital marketing.

The theory explains that the value of public relations in organization and society lies in socially responsible managerial decisions and quality organization to public relations. Organisations must behave in ways that solve the problems and satisfy the goals of the stakeholders as well as the management in order to be effective. Good relationship with organisation’s strategic publics is helpful in developing and achieving goals desired by both the organization and its publics, reducing costs of negative publicity, and increasing revenue by providing products and services needed by stakeholders. Practitioners identify publics who are affected by or affect organizational decisions and communicate symmetrically with them to build high quality long term relations.

The public relations tactics in relation to the corporate context will now be examined. Customer relations can be associated with the monitoring of attitudes of key publics and stakeholders especially in regards to any negative incidents that have the potential to effect the organisation’s reputation and consumer trust (Wilcox, 2013, p.312). For Malaysian Airlines, this is evident given the potential for consumer boycotts with the missing aircraft’s (Crossman Communications, 2015, p2). Having over 12, 000 employees, employee relations are important for the organisation. Employee relations consist of monitoring employees’ attitudes and beliefs towards the organisation (Wilcox, 2013, p316) as there is potential for negative word of mouth by employees essentially damaging the company’s reputation. This is evident as according to Malaysian Airlines, they offer a “dynamic exciting environment that nurtures a diverse talented team that work to make great things happen” (2017). Finally, media relations are vital in a corporate context as “negative coverage can cause a corporation’s reputation to plummet” (Wilcox, 2013, p. 310). Having said that, it is important as public relations professionals to establish positive relationships with those who operate in the media industry. Kimberly Blessing argues the two fields (public relations and journalism) have an important working interrelationship with “60% of PR