Advertising Medi An Important Aspect

Each advertisement has to reach the maximum number of prospects per advertising peso. In the procedure of media selection, the researcher defines the market to be reached by studying the results of consumer surveys and market analysis. After doing so, can the advertiser decide which medium or medias to select wherein they can exhibit their advertisement. There is an overabundance of media for advertisers (Miranda 157). For this study, I will concentrate on the television medium. Although the costs of advertising on TV are quite expensive, television can sell by appealing to two senses - sight and sound - rather that to only one as most media do. Demonstration of product performance and exhibition of styles, color, designs, and other product features can be achieved. The sponsor also enjoys great flexibility in the presentation of this commercial (Miranda 197).

3. An orthopedic group practice has decided to develop a pediatric sports medicine program. Identify potential target markets for this new service.

Good advertising messages are especially important for today 's high cost and saturation of advertising medium. Average consumer has access to variety of television channels and radio stations, as well as wide selection of magazines that contain advertisements specifically targeted for the consumer. Countless catalogs, advertising by mail, and a steady stream of other advertising media can be added to traditional methods. Consumers are literally bombarded with advertising messages at home and at work, and on the street. Some customers get tired of all this turmoil advertising. In addition, it causes a big problem for advertisers. It’s becoming too expensive and sometimes difficult to stand out from the crowd.

Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way

As societies advance deeper into technology, so do the corporation and businesses that we as consumers support. The means of advertisement has changed significantly over the decades. For example before the television sets or radios were invented, general advertisement was commuted by word of mouth from shopkeepers, and posters, to the general populous. After the radio was invented, businesses could pay a fee to be promoted by local broadcasters over a larger radius than, word to mouth advertising would. Through the centuries many methods of advertising have spawned, however the most effective form of advertisement are televised commercials. Thanks to the use of television, companies and businesses have the ability to create intrapersonal commercials

    In today's society, we as consumers are exposed to media on a daily basis. Beginning the day with a glance at the daily newspaper and finishing the evening with a television program, the average person cannot escape the clutches of the media in its seemingly endless forms. Along with presenting objective information that includes local news, weather, and sports, a main function of modern media is advertising.

Marketing products and services to customers forces marketers to look in depth to what the customers are thinking. They need to be able to catch the customers’ attention and make them want to buy or use a specific product or service. There are hundreds of ways marketers can achieve this, but since the world has turned digital, marketing in turn has turned its focus toward outlets that allow them to utilize this. One of the most popular methods of this is commercials. They are considered such an effective marketing tool because the company is able to get their message directly to their audience. One thirty second commercial can be seen instantly by millions, especially during the Super Bowl where the commercials attract their own set of viewers

In most advertisements, there are five key components that are addressed. They are: form, purpose, audience, language and context. The relationship between the audience and the advertisement is important because time is limited to capture the attention of the potential buyer and display the product that is being advertised. Repetition, association with celebrities and promotions are all techniques that are used to capture an audience.

Financial resource considerations: although it may be the most expensive form of advertisement when it comes to advertising it is generally the most effective form of advertising. This is because most customers watch television in one form or another. For example sports, drama or movies to mention a few.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

The news media used a few key phrases that were repeated in order to perpetuate positive understandings of the NZDF deployment of troops in Afghanistan. Messages such as ‘NZDF personnel are not going to war’, ‘not just fighting Taliban…’, not just about a war on terror, but also about the overall kindness and affable attitude of New Zealand - reconstruction, hospitals, schools, (He Toki, 2013). The airtime in mainstream media is increasingly limited and these kinds of buzzword portray an effective message in increasingly shrinking time frames (Louw, 16). However, these buzzwords extended further than the media itself, they were preserved among government too. The Annual Report for the year ended 30th June 2002, has a whole section reiterating ‘peacekeeping’ - highlighting the active, and long-standing participation in international peace operations. In this section noting, that there have been more operational commitments in the last five years compared to the previous 20. This was a good thing (Annual Report, 2002).

I have always been fascinated with how messages are conveyed to large audiences, via multiple media channels. I am constantly reviewing and evaluating various media techniques which use visual and conversational communications. I am particularly interested in digital media advertising in a global context. I would like to broaden my knowledge and research of academic theory and practical application of psychology, media trends, placement and design of public messages. I am naturally curious of how integrated campaigns reach various audiences through different media, such as television, radio, newspapers and digital technology. I enjoy analysing and evaluating key messages, methods, strengths and weaknesses of different campaigns reaching different target audiences. This constant process in my daily life, gives me ideas for personal research and application to future work. I would welcome the opportunity to work with leading scholars and industry professionals in this field, use traditional media and industry standard digital technology, within an international academic environment. I also hope to learn and share innovative ideas with likeminded peers. I am a highly motivated individual with a focus to succeed academically and in industry. I enjoy new challenges which push my problem solving skills forward. I believe this master’s course will advance

Advertising is the best method for businesses to convey their products to the consumers because they make it look good through their eyes. The internet is being used to advertise also as

Kover et al. (1995) defines effectiveness in advertising as ‘‘the ability of an announcement to produce interest in purchase or use the good or service it is promoting’’ (Kover, Goldberg and James, 1995). Many researchers have tried to establish a link between the content and effectiveness of advertisements, and this will help us to identify some general factors that affect advertising, in order to recognize which one can maximize the desired effectiveness.

usually go for a snack when they come on and the small print can be