Advertising Misunderstanding Of Advertising

Advertising companies that produce commercials of food are taking an effect of teens healths. Anna Lappe discussed this situation in a video called, Real Food Media Project - Mythbusters Ep.2, she says, “... By the time Ida graduates from middle school one in three of her classmates will either have diabetes or on their way to getting it…” The children of this world are being affected by the foods that they are eating, these children are eating harmful products that can affect their health later on in their life. Another statement Anna Lappe discusses in her video is, “... only 16%...” of these kids are eating fruits and vegetables.

Commercials through television and radio aimed towards children are ethical because it helps build healthy ideals. Through commercials, children can see that doing certain things are good for you! They can see that it is what they should do. “Advertising and marketing techniques could encourage children to eat

One of the main effects marketing take effects on youth is they're health. According to the documentary The Myth of Choice: How Junk Food Marketers Target Our Kids. 1 in 3 kids each day eat fast food, causing cancer, obesity, and diabetes type 2. This shows that if advertisers don't care about kids health or they're oblivious to the affects. And it's most likely not going to change. Also from the documentary, The Myth of Choice: How Junk Food Marketers Target Our Kids. It states “engineered to target parts of your brain that want fat and sugar”. Junk food companies hire scientists to like it said, target the parts of the brain that want your body to have that type of stuff. So is basically addicts you to the food so you'll always want to have

Children are targeted in these ads they try to draw their attention by making the ads fun, and by using cool phrases. Moss proposes and “He explained how he would deploy strategic storytelling in the ad campaign for his snack, using a key phrase that had been developed with much calculations:” Eat’ Em Like Junk Food’ (494).This proves that ads plays a role in promoting food that are unhealthy and is putting children 's health at risk for obesity. To sum it up, children are exposed to high amount of unhealthy food advertisements which affects young children health and food choices. Therefore, the government needs to intervene and stopping the advertisement of unhealthy eating and start advertising healthier foods.

Children think that because their favorite character is eating McDonalds, then it is okay for them to eat McDonalds as well. Unfortunately, there are many other forms of marketing out there. For example, there is product placement, viral marketing, and sponsorships (Frechette 2015). Good marketing can include anything that has to do with fruits, vegetables, or being active. Unfortunately, you don’t see much of that on television. If Americans can change how they market to children and how they market food choices, then obesity can be managed better and children can live a longer life without the fear of diseases.

The food industry has mastered the delicate art of trickery over many years and has been able to convince consumers to buy their products, thinking they are healthy, when in reality they are contributing immensely to the obesity epidemic in America. Food corporations have developed a marketing strategy where they target juvenile audiences with their products. The companies do this by having advertisements on children's television programs encouraging children to buy their processed, high-sugar food products. Companies get kids’ attention by including beloved children's figures with their commercials, thus piquing their interest. Children view their favorite characters on television programs and ask their parents or guardians to purchase the items for them and the parents, remaining blissfully unaware that they are relinquishing their child's health to mass food corporations, concede and buy the food, which causes their child to become unhealthy and eventually obese. Another way food companies market their products is by embedding their advertisements with words like “Cheap, easy, fast”, which appeals to low income families looking for a inexpensive meal, or families on the go that need to quickly get a bite to eat. Due to the fact that unhealthy fast food choices are often the easiest method for gaining a quick meal, more and more families are

Would you like to super-size this meal for an extra $.39? That is a question far too many Americans hear everyday. People in this country are getting fatter and fatter. "In a study conducted by the independent Institute of Medicine (IOM), the prevalence of obese children age 6 to 11 is three times as high as 30 years ago," (Arnst and Kiley, 2004). Additionally, 31% of the total U.S. population is classified as obese (Tiplady, 2005). As obese kids move through adolescence and into adulthood, their risk for health problems such as hypertension, heart disease, cancer, and diabetes increases greatly (surgeongeneral.gov, n.d.). To tackle this

They see it; they want it. Advertising to children is turning a want into a responsive nag to a parent, like a reflex. Every media outlet advertises, and companies like popular fast food restaurants target children. In the process of fattening the children, will their reflexes get slower? At some point in every kid’s life, they see an advertisement for a food or toy they want. This want leads to nagging of the parent until they give in. Although it is highly effective and profitable, fast food companies should not be able to have aggressive advertisement campaigns targeting children because it corruptly brainwashes them and promotes unhealthy life choices.

Researchers have begun the largest study of commercials that target children in order to get a handle on the issue of childhood obesity. The results showed just how unhealthy the products of many of these companies are, and in result recommendations have been made to these companies to shift their advertisements to highlight food choices that are lower in calories, fats, salt, and sugars. The content of food ads has begun to change, and will need to continue to do so in order for our country to become a more healthy one. I choice this article as a starting point for my project. I believe it could be used in the final project as just a starting point and background information for how affective commercials are on

In recent years there has been a growing epidemic of obesity, especially in America. According to the National Health and Nutrition Examination Survey posted on the Center for Disease Control website there are 12.5 million children from ages 2 through 19 that are obese. Many people are starting to complain that the commercials and ads for these restaurants are the result of such an incline in obesity. Although there have been current ad campaigns aiming at children to live a healthy life style there are still hundreds of advertisements that are putting restaurants in a sort of ultimatum position. Either restaurants change their advertisements or they improve their menus. In 1979 McDonalds debuted their world famous Happy Meals to the

There are some specific and real problems that advertising can cause upon children (William A. Ramsey). Fast-food restaurant advertising it’s influencing our children to be obese. Childhood obesity around the world is causing worries, especially detrimental as its effect carries on into parenthood. The ratio of children 's who are overweight has approximately tripled in the same period, reaching fourteen percent (Center for disease control

About a third of children in the U.S. are considered overweight or obese, and researchers believe television advertising is a significant contributing factor (4). Exposure to television advertising is basically universal and the ads present foods as desirable and attractive. Children have been shown to be far more receptive to television advertising messages than classroom lessons (3). It leaves a harder lasting impression on them because the food products are presented in a cool, fun way that attracts children. Most of the time, children would pick foods that they may not even like, simply because they think it’s the cool thing to eat and once a kid gets his mind set on what they want, it is very hard to steer them away from wanting it. Television ads for foods geared toward children are usually fun, and bright with animations and lots of cool characters that the children can relate to. This directly influences the child’s food preference and unfortunately most of these ads are for processed, unhealthy food products like cereals, snacks, fast food, and soft drinks. In the U.S., there are few restrictions on food ads, but that's not the case in the U.K., where junk food can't be marketed on children's television (4).

Food advertisements, if focused at the right people and in the right places, are a complete success. These features, some of which are commercials, seduce society into buying food that we necessarily do not need. Many advertisement companies, especially those about food, are directed to children because they know that if you grab the kids you have their parents. While brands are using fun cartoons like “Trix Rabbit” and “Toucan Sam” (Green, 2007, p. 49) supermarkets are taking these items and placing them right in front of the children, at their level, advertising the “Fun foods” (Elliot, 2008, p. 259-273). They do this so the kids will use their, “pester power” (Scholsser, n.d., p. 2) to get what they want. A series of studies have been performed on children and television advertisements. An article states, “These studies have generally linked children's television viewing to negative health effects” (Korr, 2008, p. 451). Amongst these negative effects is a higher level of childhood obesity (p. 451). Similarly, in another study performed by a group of researchers, kids were asked to explain the television commercials that they remembered the best. The answers given were then compared with their diets. Interestingly, the items those children remembered best, chips, sweets, and sodas were a huge part of what they ate (Hitching & Moynihan, 1998, p. 511-517). However, some authors argue that television producer’s, even though their

The commercials feature animated characters selling fast food kid meals. Children relate with the cartoon characters and want to eat the foods that are being promoted. Children receive the message that fast food is good for them, and do not understand that eating too much fast food can be unhealthy for them. Unfortunately the message from this type of advertising is geared toward the child thinking I need to have the fast food. This is a bad message to leave in children?s minds, because it can also cause problems with their health. The obesity rate in young children has risen drastically over the last twenty years. Health reports have attributed this to the continuing increase in the amount of fast food children are consuming. Television commercials for fast food are on every channel, and the number of channels has risen over the last twenty years. Children who watch television are exposed to a non-stop borage of commercials. This continual exposure promotes a cycle of the child always wanting to go to the fast food restaurants. Parents also are affected by the commercials. Their children want to eat fast food, and the fast food is very convenient for busy families. It is much easier to go through a drive-thru and order the food, then to cook the meal at home. This can be a harmful pattern for the family to establish. Convenience over a more healthy home cooked meal adds to the childhood obesity

Thousands of advertisements on junk food, fast food, soft-drink, etc are shown on TV and heard over radio have indirectly lead to the grown of obesity and anorexia in teenagers. This is one of the critical global problem of today which is threatening our next generations for being unhealthy and being exposed to many serious diseases and sicknesses such as diabetes, high blood pressure, heart problem and anorexia.