Advertising Objectives

Throughout the commercial, pathos is made evident from the very beginning with the scenes of dark clouds, which then slow music is softly played in the background, with a mix of wind blowing from the scene in the mountains. Next, scenes of nature and cultural landmarks appear one

Commercial advertisements create a strong presence in the media due to the power of persuading the audience to buy a certain project. The commercial is promoting the use of diet coke and using Taylor Swift to do so. Diet Coke is a sugar free, soft drink that is very popular, it is promoted and distributed worldwide by Coca- Cola. Coca- Cola spends nearly $3.499 billion in advertisements yearly (Investopedia, 2015, 1). This ad catches the eye of the audience with the use of Taylor Swift and the adorable kittens. In this commercial, it is clear that with every sip the pop-culture singer takes of the Diet Coke, more kittens seem to appear in the apartment until the whole apartment becomes invaded with the tiny kittens. This advertisement efficiently delivers the point to the audience during the commercial video by encouraging them to drink their product Diet Coke while trying to increase the consumption of their product, attract more viewers, and sell more of their product.

To summarize, the commercial starts with the ringing of a phone, the call is to 911. The woman on the other end is calling for a pizza. The 911 operator is confused and makes the clarification that this is an emergency line. She understands, but continues placing the order. The tone of the operator becomes one of agitation. He continues to ask if she has an emergency, then realizing she has someone in the area who is monitoring her, making her unable to speak up. Once the realization is made he helps her by sending officers to her location, she is not able to stay on the line and she hangs up. Throughout the phone call, there are no faces. The walls are painted with dull colors. There are books strewn across a disheveled rug, a leaky faucet running over a cascade of dirty dishes. Followed by a bed, and a fist-sized hole, the last visuals provided are of a staircase lined with photographs with one single frame missing, and the missing frame on the ground broken. Next, white words affront a black background, “When it’s hard to talk it’s up to us to listen.” Every color in the commercial is obscenely dull, nothing pops. It is on purpose, so the viewer only focuses on the big pictures: the broken picture frame, the hole, and the dirty dishes.

The advertisement begins with a Pepsi can being opened with the song Lions by Skip Marley playing in the background. The camera then cuts to a man on the roof playing a violin. The camera then cuts to what a

Also, focusing on the viewers by repeating “you” several times made the commercial more personal. At this point in the commercial, the background score began to get louder than the narrator’s voice invoking motivation as well as suspense of what was to come. The sounds in this commercial are instrumental to its effect. The sound trains, cars, buses and someone walking enlightens the viewers of city life and the pace at which everyone moves

The commercial conclude by zooming out of the woman's face, and now showing a young man beside her as well as a break in silence. This is meant show a translation from the woman's mind to reality. The audience now sees the women is not alone, giving a sense hope to the audience. The narrator changes to show a voice of reason, and to get the message cross.

The static stops and the viewer is presented with a blue screen that is accompanied by a loud siren noise for the next fourteen minutes. Periodically, subliminal images will be shown to the viewer. These images range from scenes from comic books to human mutilation. The last minute of this segment ends with footage of a sleeping dog with piles of cash surrounding it.

The IRS Announcement 2002-18 states “these promotional benefits may generally be exchanged for upgraded seating, free travel, discounted travel, travel-related services, or other services or benefits. Inquiries centered on the taxability of frequent flyer miles or other promotional items that are received as the result of business travel and used for personal purposes. There are numerous technical and administrative issues relating to these benefits on which no official guidance has been provided, including issues relating to the timing and valuation of income inclusions and the basis for identifying personal use benefits attributable to business (or official) expenditures versus those attributable to personal expenditures. Because of these unresolved issues, the IRS has not pursued a tax enforcement program with respect to promotional benefits such as frequent flyer miles. Consistent with prior practice, the IRS will not assert that any taxpayer has understated his federal tax liability by reason of the receipt or personal use of frequent flyer miles or other in-kind promotional benefits attributable to the taxpayer’s

As you begin watching this commercial you hear the soft sound of an orchestra in the background that brings in a calm feeling of tranquility

A popular advertising tactic is to make people think they need a product. During a commercial from snickers a person meets his younger self right before an important meeting and he tells

The advertisement begins with a biracial couple introducing everyone in their immediate family while describing to the audience how they met. After saying how they met, the young man talks about losing one of his arms due to a type of cancer called carcinoma. He said that after acknowledging where all of the pain in his arm was coming from, he decided to get it amputated rather than dying from cancer. He goes on to describe about how living with his children are easy, the only hard part comes with cleaning the house after they make a mess. Afterwards, the couple talk about the difficulties of cleaning the house while sweeping, dusting the ceiling fan, and wiping off some of the dust off a table with a cloth. All of a sudden, someone rings the

The ‘Element Software’ Advert- Theodore walks in to a room where a small crowd of people are infatuated with a big screen playing a commercial. He joins to watch them. “we ask you a simple question:

Advertisers create commercials to connect the viewer to the product, through psychological appeals and further persuade them into believing the health food scam of the fast-food chains (Bovee 360). Subway has mastered the art of appealing to consumer emotions when regarding health. Their commercial “Friend of Jared”, proves Subway promotes the healthy food image but deceives the public with its actual product. The commercial is set in a baseball field on a nice day. The actors are participating in an amateur game and appear happy and full of energy. They quickly introduce the characters by flashing their name and amount of weight lost in the middle of the screen. While this is taking place the background jiggle sings, “join the Subway family now… it’s not too late the only thing that’s missing is you!” (YouTube Video). Once the jiggle concludes it flashes to pictures of Subways product, showing a rather large sandwich. They advertise the Subway sandwich having only 6 grams of fat, however, in tiny print at

The next time slot is the ten a.m. to four p.m. window. The ads aired during this time generally aim to reach the older generation and have to do with aging. Another target is children when they arrive home from school. A commercial that depicts how advertisers target the elder age group is from Coca-Cola, “Older Couple Turn into Adorable Kids.” The appeal is ethos; older people will feel and appear younger after they

When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose their ads by when Steve Craig says that "…program producers and schedulers must consider the target audience needs of their clients" (162). The types of advertisements are driven by the content of the magazine. Sports Illustrated provides a