Advertising On Facebook : Three Surefire Strategies Essay

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

To create a positive customer experience that improves customer service and lead to a valuable referral of CBRE’s products and services.

Facebook is a social networking site that is free of charge for its users. It allows the individual the opportunity to stay connected with friends and family, sharing updates, photographs and user status. The company grosses more than $1 billion per quarter in advertising revenue and online games (Ritholtz, 2014). In this respect, Facebook is much more that a social network. It is a versatile and sophisticated corporation that has revolutionized the way people share their lives and communicate. Their mission is “to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the

2. It can improve the customer experience. It increase customer satisfaction. It increase business performance.

Facebook remains to be one of the most innovative social media network available. It first solely functioned as a messaging network for people around the globe, but now it has penetrated the digital marketing field and even solved various crime cases. It

However, you get an opportunity to follow up with your most happy clients and to fix the problem with the most dissatisfied customers to retain their business. A happy customer is precious to your business, come back and makes repeat purchases of the service, and is less likely to defect to competitors

First is the advertising. According to the case, we know that the major revenue of Facebook is advertising, which took up 98 percent in 2009, 95 percent in 2010 and 85 percent in 2011. Facebook uses all information uploaded by users to become the property of the firm. By analyzing database, Facebook provides advertisers target customized services and products based on users’ preferences and connections. In its view, the advertising which based on social

Increasing the number of customer’s attraction and improving the quality of the product of this company.

People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.

Social media has taken the world by storm. Facebook currently has more than 1 billion active users, which is three times the number of people who live in the US. With so many people using Facebook it comes to no surprise that it has been made to have a negative influence from concerns over privacy, to people spending hours on the site and ultimately becoming addicted to it. But Facebook can also be a useful tool when used correctly, it helps people stay in touch, make new friends and it cures boredom.

This will make their customers feel happy and satisfied with the service, thus aiding to achieve organisational goals.

Consider surfing Facebook as your company instead of yourself. When you're on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think

4.It provides a means for the company’s experience. This can serve as the basis for training staff and thus for improving performance.

To retain our potential customers to generate repeat of service rendering, purchase of products and initiate referrals.

It gives the customer the perception that your company values them; is committed to keeping them as a long-term customer; and bases business decisions on their feedback.