Advertising, Promoting, Education, Raising Awareness

The background given provides us with an idea of the definition of advertising, its purpose and goals, its different cycles

Nowadays, commercial is becoming a major part of mass media. It does not only try to inform people about the availability and attractiveness of industrial good productions but also contribute to build an awareness of resources and alternatives for customer in daily life. There are thousands of commercials, so to attract customer, advertisers use various kinds on their commercial to make people aware of the firm's products, services or brands. Though they use various kinds on the commercial, the main goal of advertising tries to convince customer to buy their products, or do what they want. An excellent commercial will create a deep impression on their customers, or who want to become their customers by using three classical appeals:

Advertising drives today’s modern world. Mostly every company advertises their products, whether it’s for food, clothing, housewares, you name it. An ad can make a consumer feel like they not only want a product, but need a product. The product can become so enticing to the consumer when the ad describes its many features, or its great qualities, that consumers will proceed to buy the product. This is how an ad works; the advertising agency wants you to buy the company’s product.

The aim of advertising commercials is to win the interest of different groups in the society. Art Markman who has a PhD and is a professor of Psychology and Marketing at the University of Texas writes in his publication “What Does Advertising Do” that the most powerful effect of advertising is to create a good feeling about a product by surrounding it with other things that consumers like (1). The commercial tries to convince the people that its consumption has been embraced

Advertisements can be defined as published papers or videos used to promote a product and to persuade customers to buy a certain product from a certain company. Whether people buy a product because of an advertisement or simply because of the brand, product sales have gone up ever since the firsts ads were seen around the 1920’s. While ads constantly use the same tactics to influence people, the tactics change based on the evolving society. For example, the 7 Up company have advertised their drinks since the 1930’s, but over time they have developed and adapted to the changing society.

Advertisements are located all throughout society, such as television, billboards, radio and internet. Advertisements persuade consumers to buy the company’s products. In addition, the goal of advertising is to create and consolidate relationships with the consumers. If companies have consistent and high quality advertisements, then it will increase consumer loyalty to that product. Moreover, over the years pharmaceutical companies have advertised medications to help society with current illnesses.

States Army. This shows and states the reasoning behind the advertisement every openingly and obvious, to promote the United States Army by connecting the viewers who have a family, good values, character, and need help with paying for

In our day to day endeavors we are exposed to a lot of different advertisement in the world around us. Some of them were interesting to even become our favorites. Advertisements are meant to influence people into buying a product or service. For an advertisement to be more effective, the advertisers attempts to learn more about their potential customers that is the audience.

In society it seems that everywhere we look we are surrounded by advertisements whether it is television commercials, billboards or advertisements. Obviously, the main purpose of advertisements is to get the consumer to purchase the product. Print advertisements are an extremely effective way to reach a mass audience because the advertisements are in print, the use of color, text and photography are all key factors in luring the consumers in to buying their product. Advertisements cannot simply attempt to sell the product in question; they must make it appeal to the consumer. It is important that advertisements not only attempt to make the product they are trying to sell clear but also to actually make the advertisement mean something

The term advertising, the peaking of one’s interest about a product or service offered, has been used since the 1500s. For over five hundred years, companies and inventors have been influencing consumers to buy or invest in their products through advertisements. These ads can come in all types, shapes, and sizes. They can range from radio, print, television, web, or even advertisements by word of mouth. The idea of advertising can be complicated to understand, but why ads need to be used is very simple. Advertisements tell people what is out there to buy.

Nowadays, the increasing number of companies decide to boost the investment of advertisements in order to propagandize the new products more effectively and efficiently. Munusamy and Wong argue that advertising has become one of the important elements in our modern life (Munusamy and Wong). According to the most recent forecast of US advertising spending, eMarketer expects US advertisers to spend $171.01 billion on paid media this year, up 3.6% over 2012 spending levels ("US Total Media Ad Spend Inches Up, Pushed by Digital - EMarketer."). Besides, the increasing concern from the businessmen who spend a lot of money on advertising, there are also a rising number of customers who have highly prone to choose a product while being affected by advertisements. For example, the advertising that children view daily works -- 84 percent of parents take their kids to a fast food restaurant at least once per week (Davidson, Jeremi. "How Are Teenagers Affected by Advertisements for Fast Food?"). In addition, some advertising strategies will cause some social problems, such as advertising some products which will undermine health. Given the fact above, the increasing investment of advertisements is the debatable exigency. The research questions which leaded me to investigate are listed as follows: Is the huge investment of the advertisement worthy? And what kind of advertising strategies should be applied to gain better advertising effect?

There are many ways advertisement can persuade one person to buy the specific product. Making advertisements is not an easy task. It takes a lot of time to make one good advertisement. Before even start making an advertisement, they need to determine who will be the audience. Whenever someone open television, they will see many kinds of advertisement playing every single minute, however, only one can successfully persuade someone with their product. To persuade them they need to play it on correct time and channel.

Advertising has always been an important part of our society. The history of advertising can be traced to pre-modern history when it served an important purpose by allowing sellers to effectively compete with other merchants for the attention of clients in Ancient Egypt. From 1704 when the first newspaper advertisement was announced, it gradually grows into a major force in American society based primarily on newspapers and magazines (Ad Age Advertising Century, 1999). It not only helps to raise the target demographics’ awareness of issues, but also educate consumers with the benefits of the product. However, advertising cannot target a particular person before the emerging of World Wide Web.

Consumer Culture is at the root of all social, political and economic development of western cultures for the past three hundred years. Advertisements become a key role in creating ideological messages and meanings. In a consumer culture and capitalist economy, advertisement becomes a tool used by corporations to influence the minds of the buyer. When a company produces an ad or commercial, their main objective is to get the viewers’ attention in order to sell the product. Many different methods are used to lure an audience in; tactics may include print or

Kover et al. (1995) defines effectiveness in advertising as ‘‘the ability of an announcement to produce interest in purchase or use the good or service it is promoting’’ (Kover, Goldberg and James, 1995). Many researchers have tried to establish a link between the content and effectiveness of advertisements, and this will help us to identify some general factors that affect advertising, in order to recognize which one can maximize the desired effectiveness.