Advertising Public Relations And Personal Advertising Research

Their main scheme is to attract more and more people rewarding customers that promote successful their products via their Facebook pages.

There has inevitably been a controversial debate on whether Advertising is powerful or not and how effectively semiotics contributes towards an advertisement. The term ‘Advertising’ is a form of marketing communication (visual or audio) that sells a product or service to a consumer (En.wikipedia.org, 2017). The main purpose of advertising is to persuade an audience into purchasing a product/service they neither wanted nor needed (Rothenberg, 2017). What’s particularly engaging about ad campaigns is that many only include imagery but still persuade their target audience without text. As Leo Burnett, a former advertising executive, once said “Make it simple. Make it memorable. Make it inviting to look at” (Bihl, 2017) which contributes to my point that the simplest visuals still make an impact. Arguably, some may say that advertising is purposeless as on a day-to-day basis, we are bombarded with advertisements using the same psychological pressure effect so we as the audience no longer take interest in them (En.wikipedia.org, 2017).

We will need users feedback to tell us how we can improve our idea, but we will also want them to know that our product is out there and it can work. Further down in the development of our application, an increasing number of users will need to be exposed to our product to let them know they have such a resource they can use. Facebook will be a key platform for us to tailor our promotion to our target users. As author Gary Vaynerchuk underlined in his article about the rise of video marketing on social media, Facebook is a powerful platform that allows video content to rapidly reach a large audience. Furthermore, Facebook, as other social medias, offers the possibility to have a two-way relationship with end users, translating into a massive potential in terms of connectivity and data gathering, and we ought to use it to our

Formerly known as Facemash, Facebook’s initial purpose was to collect side-by-side photos of female Harvard students and allow students to vote who was more attractive. Facemash became instantly popular and gained innovators attention (Phillips). What started as a college student’s hobby soon became famous and was later innovated to become a social networking site, Facebook. By September 2006, Facebook developed into an inclusive social networking site and allowed the public to register personal profiles that helps people stay in touch online. Today, Facebook is a free social networking website that allows users to create public profiles where they can upload photos and videos, send messages, and keep in touch with their friends and family.

Facebook is one of the top social media platforms with more than 1.23 billion active users worldwide. 62% of the 1.23 billion users log in on a daily basis making it the best medium to reach for new customers. Today, businesses both big and small use Facebook as an advertising source to help their brand expand.

Things such as, branding, customer engagement, publicity, feedback mechanism, and reputation management are example of Facebook helping businesses. Finally, Facebook has created a new revolutionary form of communication. Facebook has provided users the ability to communicate with family members and friends all over the world. Individuals who are unable to leave the house due to a disability or environmental factors find Facebook a way to deal with this isolation.

People use their Facebook accounts to reach out to others. Usually it is just family and friends but other times there is a need to reach a much larger group that expands past those people. There is no denying that Facebook has been the recipient of some controversy over the years but there is also no denying the good that can come from it as well.

Facebook relies on ad advertisements in their business model. Facebook platform empowers developers to build applications and web sites that integrate with Facebook to reach its global network of users and to build personalized and social products.

By expanding their online presence in their social media accounts, Mazzetti’s Bakery will be able to reach a much larger group of people in the San Francisco Bay Area. With their increase in social media presence and expanding to new tactics including Snapchat and Instagram stories, Mazzetti’s Bakery will be able to reach a new audience by using these platforms. Even though Mazzetti’s Bakery has been around for over 40 years, they still need to catch up with the times and utilize Social Media and the Internet to improve the amount of customers they receive on a daily

Simply be-cause it has low prices and is very popular. The website gives you discounts after any large or-der. It also has all the supplies that Tasteful Sweet’s need to start and maintain itself including the equipment. There is also a warehouse that they have where we can pick up our products which is not to far from our business and is open 24 hours a day, 7 days a week. As far as our goods for the cupcakes, cookies, pies, and etc we purchase them at a local grocey store to help support our community.

Every one of the major candy brands has accounts on Instagram, Facebook, and Twitter. They frequently offer specials and have other promotional items on their pages. This engages their consumers and keeps a public interest alive. Currently, Deborah Ann’s only has a Facebook account that is seldom used. This lack of social media utilization may be to blame for Deborah Ann’s less than great customer acquisition rate.

Finally, Facebook Pages are public-facing, meaning they can get picked up in search engines and give Arthur Hall Insurance and its website even more exposure.

Advertising is a persuasive communication attempt to change or reinforce one’s prior attitude that is predictable of future behavior. We are not born with the attitudes for which we hold toward various things in our environment. Instead, we learn our feelings of favorability or unfavorability through information about the object through advertising or direct experience with the object, or some combination of the two. Furthermore, the main aim of advertising is to ‘persuade’ to consumer in order to generate new markets for production.

After the first day in the first market, the scope of the learning was expanded to include investigating which overall campaign ideas including TV concepts had the most potential and how to optimize the strongest campaign for next steps.

Throughout chapters 13, 14, and 15 I learned a lot about digital/direct-response advertising, sales promotion, and research within advertising. In particular I learned about digital media pros and cons, consumer advertising, and focus groups. I also discovered multiple things that I am able to apply to real life, for instance contests and sweepstakes. After looking more in depth into these parts of advertising, I definitely have a better understanding of them compared to before I looked through these chapters.