Advertising Questions

(Twitchell, p. 178) As if this tidbit of information was not enough to raise awareness of the bad side effects that come along with social media and advertising, a study was conducted recently to determine just how important advertisers found ethics to be; the results were shocking. It turns out that among twenty-nine different advertising agencies, two general groups were able to be formed: “those who feel ethics is largely irrelevant to advertising, and those who ‘typically recognized moral issues and talked about them inside the agency with their coworkers and outside the agency with their clients and potential clients.’” (Drumright and Murphy, 2009) Unfortunately, the majority of the agencies who were interviewed fell into the category of believing that ethics is largely irrelevant to advertising. Since ethics turn out to be of so little concern in the advertising industry, and since advertisements clutter social media, it is fair to conclude that said industries are not in existence to look out for consumers, but rather to provide a platform for sales and increased revenue.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

“The craft of advertising itself is hundreds of years old, but it has certainly become more of a science in the last 50-60 years, with creativity and methodology working hand in hand to sell you hard.”(Suggett,Paul) In my research I found 10 creative ways that advertisers use in order to persuade their audience to purchase their products. The techniques are as follows using “scare tactics, promising happiness, attacking your social standing, limiting availability, trying to become your friend, creating positive associations, making you laugh, humanizing things and animals, using reverse psychology, and lastly using sex and proactive imagery.”(Suggett, Paul) My person experiences with advertisers has resulted in them using limited availability on a widely sought for product, and by them promising satisfaction and or happiness through the use of their products. Ways that my counterparts and advertisers persuasive techniques differ are almost

For the longest time now, advertising has played a huge role in how we identify ourselves in the United States with the American culture, and how others identify themselves with all the cultures of the rest of the world as well. It guides us in making everyday decisions, such as what items we definitely need to invest our money on, how to dress in-vogue, and what mindset we should have to prosper the most. Although advertising does help make life easier for most, at the same time it has negative affects on the people of society as well. Advertisement discreetly manipulates the beliefs, morals, and values of our culture, and it does so in a way that most of the time we don’t even realize it’s happened. In order to reach our main goal of

Every minute of every day, millions of people are exposed to advertisements. They plague televisions, streets, radio waves, and all means of communication. These advertisements employ many methods of persuasion and their influence is irresistible. Just like prisoners in Plato’s Allegory of the Cave, we are told every day to invest our time and interest into the subject of these advertisements, and to accept the forms of reality they serve us. Whether it be a commercial for a must-have new car, to a spot featuring desirable fast food, or to magazines with photoshopped models; we are seduced to accept these false

Perhaps most importantly, the Internet offers a new way of doing business. A virtual market-place where customers can, at the push of a button, select goods, place an order and pay using a secure electronic transaction.

Everyday our lives are affected by advertising and media. Companies use advertising to take advantage of every aspect of people’s lives. As a result, a change needs to happen in advertising, for the negative impacts of advertising are hurting the cultural norms of society. Everyday companies use advertising as a tool to take advantage of the relationships of consumers.

People see up to 5,000 commercials a day (Johnson); additionally, a number of individuals feel that these advertisements are simply informative. Actually, they are choked full of fallacies which deviously influence peoples spending. Granted, advertisements are an important element in the business world and a thriving economy because of its information, it is manipulative due to the fact that it distorts a human’s view on a psychological level by embellishing, disregarding the entire truth, and appealing to an individual’s deepest desires.

Naturally, some people will cite the way advertising affects us as proof of its negative effect. Internally, we when discover how it actually affects us, we are uncomfortable because it reaches us in away we do not like to be reached. Advertising reaches past our thinking mind, and speaks to something beyond logic, something more animalistic. We accept the “semi nude images” and “fast cars” (source F) that plaster billboards as ridiculous, yet still something is evoked by these images and messages that goes beyond “rationality” (source F) - we want them. Advertising focuses on targeting our vulnerabilities (source E) and forcing us into action. This primal drive, this bypass, can prove upsetting and many may point to this as a way of the corporations to manipulate us into habits

Book Bunker’s interest in accepting payments online also requires knowledge regarding online security. Online security is vital to an e-commerce business, because customer information, as well as transaction information is available to hackers if the correct security protocols are not implemented. Creating a secure online environment for Book Bunker customers can be done through various security features such firewalls, software, and a secure e-pay service. Security protocols should be implemented prior to the online payment system being activated, to ensure the customer information and transaction records are protected. The acceptance on online payments will also require preparation, such as creating a merchant account, choosing a service, and imbedding the service on the Book Bunker website. Implementation can be time consuming, but the result will be increased revenue for Book Bunker, because customers will not be deterred by the requirement to complete sales over the phone or in the store.

Advertisements, in the twenty-first century, are an ever-present medium of influence in our day-to-day lives. This notoriously ubiquitous form of publicity has become so intricately woven into our cultural and societal presence that we have learned to absorb the messages put forth by advertisements, often without any question as to their credibility. Advertisers position readers to accept the messages being conveyed, and in doing so, attain an unsettling degree of power over their readers, with the ability to exploit feelings, emotions and desires through the use of clever discourses, images and symbols. In order to undermine the influence and pervasive nature of advertising,

Companies are in the business of maximizing profits and must advertise in order to reach the consumer base. However, advertisements should not surpass certain limits. In Alan’s The Justification of Advertising in a Market Economy, he argues that to advertise, does not include a moral right to deceive, mislead, harass, or to create or foster insecurities or self-defeating values” (341). It is evident that advertisements play a major role in our lives. Digital Marketing experts estimate that most Americans are exposed to around 4,000 to 10,000 Ads a day! (Simpson, 1). Even though everyone is affected by advertisements, there are certain groups who are most vulnerable. Advertisements portray the ideal woman as being perfect which results in women having to change their weight, size, hair color to name a few in order to fit the role. Women and young

In today's world advertising is everywhere. Many people hate it because it annoys them or they believe that it is propaganda designed to manipulate people into buying a certain product. In reality advertising helps to pay for services, foster free trade and bring attention to good causes.

There are many conflicting feelings about advertising. An advertising may parody the nature of the product, imply invention guarantees where no guarantees are truly offered, quote deceptive process, or fail to disclose known defects in a product while misleading costs a contestant’s merchandise. Moral customs have long doomed dishonesty in promoting on the grounds that it violates consumes’ rights to choose for themselves. Truth in advertising is a commonly acknowledged maxim. However, it is also generally accepted, perhaps somewhat cynically, that all adverting is biased, is often misleading, and may always be thought of as a lie, since it always tell only one side of the story. Further, although lying is understood to be morally wrong, truth

“Advertising is far from impotent or harmless; it is not a mere mirror image. Its power is real, and on the brink of a great increase. Not the power to brainwash overnight, but the power to create subtle and