Advertising Regulation Of The Advertising

1812 Words Sep 18th, 2015 8 Pages
CONTENTS OF THE REPORT:

• Introduction
• Why advertising needs to be regulated?
• Benefits for businesses by following advertisement regulations
• Unfavorable circumstances for businesses by not following advertisement regulations
• Types of false advertisements
• Advertising to businesses
• Telemarketing and Consumer Fraud and Abuse Prevention Act
• Advertising and Marketing Law
• REGULATIONS THAT AFFECT ADVERTISING
• Advertising Standards Regulation in Australia
• International advertising regulation
• How would you define the ethics in advertising?
• Conclusion

ADVERTISING REGULATION
INTRODUCTION
Advertisement regulations are laws which govern the ways in which the product or service must be advertised. Laws can be defined in a different ways like timing; contents etc. for example in Australia, highly regulated items are tobacco and alcohol. All businesses must have to comply with the rules as set by the regulators. Australian consumer law has defined the rules which the businesses will have to follow. Failure to comply with the regulations as set by the regulator may result in the cessation of business. Australian Association of National Advertisers (AANA) regulates the advertisement in Australia.

WHY ADVERTISING NEEDS TO BE REGULATED?
Advertising is playing a vital role in each and every aspect of the businesses well as it has also created the boom in every industry. It is almost impossible to survive the business without the advertisement because of the highly…
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