Advertising - Selling a Lot More than Just a Product Essay

2583 Words11 Pages
Advertisements for various products are seen everywhere — on billboards, in magazines, on television, and countless other places. What draws the consumer into the advertisement — the actual product, the display of the sensual woman as she drinks a glass of milk, or the muscular man sporting a Ralph Lauren blanket as a loincloth? These types of advertisements display unlikely depictions of men and women to society. Today, advertisers use the influence of gender and sex to sell various products to consumers, resulting in unrealistic expectations of men and women to society. According to Vernon Fryburger, author of the book The New Age of Advertising, “The most important job for advertising is to “make a sale” for a product…show more content…
has published advertisements implying that girls can use their sexuality to free themselves from parental constraints (Moog 156). Versace is yet another example of how sexuality and sexual-orientated ads are used to sell their products. In a recent advertisement for Versace Blue Jeans cologne, a nude male is seen in a waterfall-type scene. Oddly, this advertisement is selling cologne, but the focus is on the portrayal of the nude male body in the advertisement, not the cologne fragrance. Numerous ads show one thing, but mean something entirely different. Another example of this is from a Seagram’s ad where an attractive woman is seen dancing with a man. The ad says, “Seagram’s 7 gets things stirring.” The couple isn’t really laughing and carrying on, as seen in the ad itself; they just look like pictures of store mannequins instead of real people (Moog 60). The Seagram’s ad communicates the message that by drinking this particular alcohol, attractive people will be drawn to you, which will result in that person having the time of their life. Most advertisers feel that by using sexually orientated or seductive ads, the product will be sold much quicker. When consumers see these portrayals of men and women along the street, staring down at them from billboards, or on the television screen, consumers desire to be like the individual in the ads, because this will bring happiness into one’s life, success, sex, and much more by sporting a particular name brand of
Open Document