Advertising Stereotype

2544 WordsJan 22, 201011 Pages
Stereotypes in Advertising Media stereotypes are inevitable, especially in the advertising, entertainment and news industries, which need as wide an audience as possible to quickly understand information. Stereotypes act like codes that give audiences a quick, common understanding of a person or group of people—usually relating to their class, ethnicity or race, gender, sexual orientation, social role or occupation. But stereotypes can be problematic. They can: reduce a wide range of differences in people to simplistic categorizations transform assumptions about particular groups of people into "realities" be used to justify the position of those in power perpetuate social prejudice and inequality…show more content…
The housewife, pathologically obsessed by cleanliness, debates the virtues of cleaning products with herself and worries about "ring around the collar" (but no one ever asks why he doesn't wash his neck). She feels guilt for not being more beautiful, for not being a better wife and mother. Very unrealistic goals for ideal body shapes, which lead to high rates of anorexia nervosa and bulimia Make women believe they are valued based on their body, therefore their self-esteem is also based on how their body looks compared to others. Give messages to women that changing their appearance, they will have a better life *Men* Stereotypes in Advertising It is interesting to see that now, when things have admittedly changed for women, we still see much of the same themes in modern men’s advertisements. In the ads from “Men’s Journal,” we generally see a handsome, strong, successful and somewhat rugged man. The camera angles are almost invariably from the bottom up, giving us a view of the man as though we, the viewer are below him, looking up at him. All of them are young, but none are teen-aged looking. All but one have, or show remnants of facial hair. None of these ads show the man in the work place, but their depiction of leisure is that of mature success, not youthful excess. Because of the camera angles, the strong stances, the rugged good looks, and the depictions of success, these ads reinforce the stereotypes of
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