Advertising Strategy: Changi Airport Group

The best form of advertising would be through TV as a lot of their target audience will be watching TV especially as its related to

From my research I found that Drayton Manor use a range of promotional offers to increase their revenue for example, I found that Drayton Manor use advertising, advertising is defined as any "paid-for method of promotion". Advertising is the main form of "above the line promotion". Advertising presents or promotes the product to the target audience through a variety of media such as TV, radio, cinema, online, social media and magazines to encourage them to buy. The problem with advertising is that consumers are bombarded with advertising messages every day. One method the business uses is chat magazine, this is because females are their main target audience, and this is effective because it means Drayton Manor will be able to attract more customers, which gains them more sales revenue. I found they spent £4000 per year on this strategy this shows that it was effective because they spent a reasonable amount of money to reach out far to their new customers to gain even more profit back which would overlap the price which they paid for the magazine, therefore the strategy was very effective. It also impacted their competitiveness because it means that more people know about the park and allows them to overtake their competitors as people would rather go to Drayton Manor. I think this was an effective strategy to Drayton Manor and one which I think adds to their long term growth. Another example of advertising that the park uses is bus and rail advertising, and this is

The third issue for Trader Joe’s is their lack of social media presence. Trader Joe’s from their beginning has used a customer newsletter and occasional radio ads in order to promote their brand, and these advertising methods have not changed with the introduction and prevalence of social media. Many brands nowadays are seeking to gain a competitive advantage over the

We are successfully utilizing social media as a powerful way to gain positive exposure and connect with our internet-savvy customers in a global and local level. We rely heavily in word-of-mouth advocacy”. (John Mackey, 2012)

This exercise demonstrates the importance of social media and how it can have an impact of customer relationships. There were well aware of the commitment to customer satisfaction. In fact, they came in last in this category when compared to other airlines. That quickly turned around after an incident in February of 2007. The company then started to use social media platforms such as Twitter, YouTube, and Facebook to better communicate with their customers. As a result, they have rebuilt and improved their relationship with their customers. They seem to be more concerned about brand building than sales.

Advertising made by Abernathy and Chapman can yield benefits which was proven by Lakeside Company’s interest in the firm.

In advertising, Al Ikhsan’s goal is to reach large populations of target customers with the biggest possible impact. Successful advertisements promote the brand to customers and improve their perception of the company. Advertising is typically costly. Still, when successfully implemented, Al Ikhsan can reap the rewards of a stronger brand image and higher demand for its products.

For example T.V, the net, text messages and emails have all provided new and effective ways of marketing internationally and at a cheap price. This means that communication possibilities and user interaction between promotional campaigns is much easier.

For week four Learning Team A has chosen scenario one to focus their team assignment around. Team A has also decided to create a storyboard and PowerPoint as their catalysts to present their work. The objective was to create an electronic advertisement to attract consumers to the restaurant and a print advertisement to help support the new brand identity with a younger male demographic. Through this process it was learned that it is important to have a strong advertisement strategy and message strategy to help pin-point the exact demographic you want to target, and what type of message you would want to use to obtain their business. Lastly, the role that media convergence played in the decision making of the group will also be discussed.

The company’s main objective is to increase brand recognition in the domestic market as well as

From the case, Kingsford’s absences of media advertising further soften the category. Thus, increase the media budget is the necessary action. The budget should primarily focus on TV advertising, but also can choose radio, events, social media (blog, twitter, Facebook) and billboards. They need to pay attention on its customer oriented promotion, to create a happy, joy, with closest friends and family, make the brand associated with warm, fun, and happiness.

Social Media has changed the communication setting for all marketers. “Perhaps the greatest value of social media marketing is your ability to foster and engage with a community of people” (moz.com). An involved audience is one of the greatest resources a brand can have. There

Australian Gold was “the official sun care sponsor of the 2011 MISS UNIVERSE pageant”.2 Sponsorships like this have helped to give the brand a “certain cachet, a prestige really not found within the category”.2 This sponsorship has helped to showcase the brand. They also partnered with Donald Trump’s show Celebrity Apprentice where the celebrities were “charged with creating a marketing event for Australian Gold”.4 This sponsorship allowed the brand to connect to their audience “in an entertaining, modern and memorable way”.4 Through these two sponsorships Australian Gold has not only exposed their brand to new market segments but they have also strengthened their position as a market leader in the minds of their consumers.

One of the most important resources of a business is its advertisement team. Due to the fact that people can and will buy your product only if they know about it.

It cannot be denied that the objective of advertising to specific target audience group has significant benefits for increasing market share and sales in organisation’s category (NIVEA MEN). Organisations are shifting to a new approach to communication, which supported the organisations engage in potential market (Madhavaram, S., 2005).